Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research an ...
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If you're working within the commerce industry, are interested in different business models and how they play out then this is the podcast for you. A lighthearted approach to presenting a single interesting business case weekly and if we think it will succeed or fail. Every episode there will be the sheep who takes on the identity of the business and defends its business model, while the other participants will be the wolves who will grill the sheep and decide if they want to invest or not. ...
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Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf!By Guido X Jansen
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For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...By Guido X Jansen
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Educating your CRO clients & hiring for your CRO agency
35:11
35:11
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35:11
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.By Guido X Jansen
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How to craft copy on the PDP to convert more first-time buyers
43:04
43:04
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43:04
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyersBy Guido X Jansen
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1
Understand your products first before optimizing
46:29
46:29
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46:29
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...By Guido X Jansen
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Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.By Guido X Jansen
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In this 8th episode we discuss the Dutch bicycle startup VanMoof.By Guido X Jansen, Yara Molthan & Alexander Graf
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In this 7th episode we discuss the retailer Peek & Cloppenburg.By Guido X Jansen, Yara Molthan & Alexander Graf
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In this 6th episode we discuss the shoe startup AllBirds.By Guido X Jansen, Yara Molthan & Alexander Graf
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For the first time ever, Netflix announced a DROP in subscribers... Which begs the question: do we still want to invest in Netflix Yes or No? In this episode it's Yara pitching Netflix and sharing why she thinks we should (still) invest in the company. Can she convince the wolves Alexander and me...?…
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Ever thought about the #commerce options in the #metaverse? Have you explored Roblox? Gucci has and they are the subject of this weeks episode of #Sheeptank! The Gucci case is put forward by Alexander, which means it's up to Yara and me to decide if it's a 👍 or 👎...By Guido X Jansen, Yara Molthan & Alexander Graf
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In this 3rd episode we discuss the online supermarket Picnic that delivers groceries with a 100% electric fleet.By Guido X Jansen, Yara Molthan & Alexander Graf
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In this second episode we discuss the American chain of department stores Macy's.By Guido X Jansen, Yara Molthan & Alexander Graf
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In our first episode we discuss Amazons success in The Netherlands and if it would be interesting to invest in further expansion...By Guido X Jansen, Yara Molthan & Alexander Graf
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If you're working within the commerce industry, are interested in different business models and how they play out then this is the podcast for you. A lighthearted approach to presenting a single interesting business case weekly and if we think it will succeed or fail. Every episode there will be the sheep who takes on the identity of the business a…
…
continue reading
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1
Friction and Momentum in Brazil vs EU vs USA
57:58
57:58
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57:58
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.By Guido X Jansen
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Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.By Guido X Jansen
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How you can practically optimize your forms
1:16:31
1:16:31
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1:16:31
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.By Guido X Jansen
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Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?By Guido X Jansen
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CRO Automation & building your (de)centralized CRO team
31:56
31:56
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31:56
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO teamBy Guido X Jansen
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Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?By Guido X Jansen
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Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.By Guido X Jansen
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Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?By Guido X Jansen
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Localizing translations for international audiences
28:47
28:47
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28:47
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.By Guido X Jansen
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Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!By Guido X Jansen
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Visitor and customer survey insights for high-impact CRO
42:19
42:19
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42:19
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.By Guido X Jansen
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Experimentation values & culture at scale: Linkedin
57:04
57:04
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57:04
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.By Guido X Jansen
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Supercharging the customer journey with analytics data
41:52
41:52
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41:52
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.By Guido X Jansen
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Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
34:31
34:31
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34:31
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.By Guido X Jansen
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Where to start when the company needs CRO, but doesn't know they do.
28:16
28:16
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28:16
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.By Guido X Jansen
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1
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
44:23
44:23
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44:23
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?By Guido X Jansen
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Using text messages to improve conversions and retention
42:37
42:37
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42:37
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.By Guido X Jansen
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Bayesian expected loss: Telling a complete story with data
46:39
46:39
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46:39
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.By Guido X Jansen
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Experience as UX designer in a very data driven company (Booking.com)
36:55
36:55
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From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.By Guido X Jansen
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CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
44:29
44:29
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44:29
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.By Guido X Jansen
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1
Top 10 reasons your A/B tests fail the Quality Assurance phase
1:09:43
1:09:43
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Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.By Guido X Jansen
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We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.By Guido X Jansen
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1
Browsers, cookies & server-side testing with SiteSpect
40:42
40:42
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40:42
We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testingBy Guido X Jansen
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1
Optimizing the user experience for an art shop/marketplace
32:13
32:13
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32:13
Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filtersBy Guido X Jansen
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600+ psychological principles for driving behavior? Not even close...
1:14:15
1:14:15
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1:14:15
We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behaviorBy Guido X Jansen
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Why humanizing data is so important, with Eltine van der Veer
46:25
46:25
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46:25
We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-importantBy Guido X Jansen
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1
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
48:13
48:13
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48:13
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platformBy Guido X Jansen
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Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brainBy Guido X Jansen
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Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
50:20
50:20
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50:20
Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.By Guido X Jansen
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The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
46:09
46:09
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46:09
We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.By Guido X Jansen
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CRO Salaries: Agency vs Client-side vs Freelance
14:27
14:27
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14:27
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out …
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Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
40:33
40:33
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40:33
We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.By Guido X Jansen
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How to run copy experiments & why you should differentiate, with Peep Laja
46:29
46:29
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46:29
In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiateBy Guido X Jansen
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How to embed experimentation into Agile product development, with Jonny Longden
59:23
59:23
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59:23
Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product developmentBy Guido X Jansen
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Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
58:02
58:02
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58:02
We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.comBy Guido X Jansen
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