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Welcome to Before the Tour, a podcast focused on sharing information and connecting the musical community through conversations with songwriters, producers, managers, booking agents, audio engineers, and everything in between. Hosted by Hunter Sheridan of @huntersheridanmusic
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Agency Journey

Jakub Grajcar and Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …
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"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …
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"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…
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Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…
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In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…
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"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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“​​In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…
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In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…
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“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…
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“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…
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"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…
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“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…
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“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…
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“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…
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“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…
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“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…
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[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …
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"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…
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Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …
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Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…
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In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview te…
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On Episode 24, I talk to singer-songwriter, Paige Rutledge! We met at the University of Guelph during our time at the open mics in the historic Bullring venue. I was hosting the open mics when I met Paige and instantly loved her style of honest songwriting, and I have always wanted to co-write or chat about music, so I’m excited to hear her perspec…
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Misti Ferris holds the “Integrator” seat at digital marketing agency Roger West Creative & Code, which means she ensures that everyone is dancing to the same beat called EOS (even the creatives). In addition to the Integrator role, Misti serves as Vice President of Operations, where her “3 M” mantra: marketer, minimalist and mom (of 4 daughters) is…
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On Episode 23, the first guest of this podcast comes back! Ty Callan just released his debut single under his new alternative-indie inspired project, Sit Still. Ty has spent the last few years putting together a catalogue of material that he has arranged, written, produced, mixed, and released completely independently. Check out the first release, …
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William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue. In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate eff…
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In this power-packed episode, we are joined by JJ Rusell, Partner and Director at Best Damn Agency Mastermind. Together with Gray, they delve into the importance of having a clear vision for mastermind groups, the value of strong connections within the community, and overcoming self-limiting beliefs. They also discuss strategies for building a succ…
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On Episode 22, I sit down with Canadian contemporary roots singer-songwriter Mimi O’Bonsawin. Her latest album, Willow (March 3, 2023) is available everywhere now! On this episode we discuss: Her songwriting, recording, and touring process with partner, Ryan Schurman. Where she draws inspiration from for her lyrics. Her love for gardening and the i…
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In this episode, Karl Sakas, Author, Speaker, Agency Consultant and Founder of Sakas & Company, joins Gray MacKenzie to discuss strategies & key metrics that agency owners should start tracking, and how it contributes to achieve sustainable growth and increased profits. Karl Sakas helps people at agencies make smarter decisions for smoother growth.…
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In this episode, Andrew Stern, Partner, and COO at Pilothouse, a full-service digital marketing agency that helps DTC brands scale through performance marketing. Andrew shares insights into Pilothouse's unique partnership model with clients, how they've scaled to over 170 employees in just a few years, and the key sales and marketing strategies tha…
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On Episode 21 I chat with Matt Lamers, Allison Dyjach, and Rory McLachlin, who are 3 of the 4 members (not including Matt Rappolt) making up Ontario based folk-pop band, I the Mountain. The band is known for their joyous harmonies, interactive live performances, and passion for building community through music, and they’ve built a fanbase of loyal …
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Mike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustaina…
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On episode 20 I speak with singer-songwriter, Tania Joy. Tania is a multi-talented artist who played with Serena Ryder and was in The Weeknd’s original backing band and her latest album, I Will Stand, was produced by 2022 Juno Award winner Hill Kourkoutis. Tania has also played a huge role in co-founding and organizing the Springtide Music Festival…
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Individuals with soulful character approach leadership with tremendous fervor. They possess a deep understanding of their organization's structure and prioritize bottom-up motivation over top-down. They recognize the importance of all team members. These leaders also value open communication with all employees, recognizing that each person plays a …
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On episode 19 I jump on a call with Canadian songwriter, John Muirhead, who just returned from Sweden’s Live at Heart festival, so we caught up about his experiences there, and chatted about his new single, New Life available everywhere on February 17th, 2023. John is an awesome guy with a huge heart, and he does such a great job at finding resourc…
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In this episode, Charles "Charlie" Gaudet II, CEO of Predictable Profits. He is also the author of “The Predictable Profits Playbook" and host of The Beyond 7-Figures Podcast, joins Gray MacKenzie to explore the strategies and best practices for building successful and profitable agency partnerships. In this episode, you'll learn: Why it is importa…
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On episode 18 I got together with my friend, and Canadian songwriter, Bradon Thomas Dougherty who writes for various artists, and his own projects including, Dakota Mill, and Brother & Son. On this episode we talk about Bradon’s writing, releasing music as an independent artist, places to draw creativity, travel, ghost stories, and lots more! Check…
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In this episode, Anne Shenton, CEO of Ascend Strategy & Design, a HubSpot Diamond and Advanced CMS Implementation certified solutions partner, joins Gray MacKenzie to dig deeper into the impact of implementing EOS. Whether it's self-implementation or with a professional implementer, you will learn how an agency quantifies the impact of implementing…
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On episode 17 I got together with Mattie Leon to talk about his new single, "Marigold" from his upcoming album, "Backroad Medicine". Mattie took on the process of mixing some of the songs on the record in partnership with Josh Bowman after recording with producer and engineer, Mark Howard, which you can hear about on our last episode together (Ep. …
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Kevin Barber is the Head of Growth at Lean Labs, focused on helping innovative companies make their marketing profitable so they can scale. Father of 3, lives in Tampa, FL, and loves bikes, boats, and building brands. Chris DuBois is the CEO at Lean Labs, helping build growth teams and websites for brands that deserve to win. Father of 2, and husba…
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On this very special, first episode of 2023, I sit down with my dad, Kent Sheridan over the holidays during my visit home. On this episode, we talk about his career in the entertainment industry as a musician, singer, actor, and director. You can see his upcoming performances in the Rock of Ages show starting in February at the Elgin Theatre in Tor…
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John Heritage is the President at Evenbound, A Diamond-level HubSpot Solutions Partner, in 2012. Evenbound specializes in growth marketing and technical consulting. John discusses the benefits of professional EOS implementation and the importance of aligning your organization's goals and processes. Topics discussed in the episode: Evenbound's journ…
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On episode 15 I speak to singer-songwriter, and producer Nolan Hubbard about the evolution of his music and songwriting, and his new single ("Will I Ever Know"), which he managed to record, produce, and mix independently from his home studio in Kingston, Ontario. On this episode we discuss how to stay inspired while enjoying the process of your son…
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