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Agency Journey
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Agency Journey

Andrew Dymski and Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Gray MacKenzie as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial as ...
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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This is a podcast for equestrians, as we talk about life in and out of the show ring. I draw on my experiences in the horse world as well as talk with various guests to gain their insights ... all to help you hit your stride!
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Lendon Gray is many things in the equestrian world: champion, teacher, author, icon. And in joining Tracey for this episode of Hitting Your Stride, Lendon shares stories that hold as much learning value as they do entertainment. The ladies' talk covers the wide arc of Lendon's career, including her roots in the saddle that spanned a number of disci…
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Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry. In this episode we cover… 🤖 How to think about AI-assisted …
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Alisha Wilson is getting the chance to follow her passion while making a positive impact on others at the same time. As founder and certified facilitator at Transitions Equine Assisted Learning, she's showing people what's possible when you get the immediate, non-judgemental feedback that a horse can provide. Living by the dual credos of 'Trust the…
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Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact. In this episode, we cover: 📚 Adr…
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Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn. We cove…
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Margie Engle is a name that's synonymous with success in equestrian circles, as she's dedicated her life to being at her best in the ring when it matters most. Hard work and commitment are the obvious markers, but her devotion to learning and evolving along with the sport sets Margie apart. Since her youth Margie has been out to prove herself, whet…
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Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main…
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When a guy like Scott Cieslar comes out and says his goal in life is to make life better for horses, you tend to believe him. And as the latest guest on the podcast, Scott shares his passion and purpose with us and then some! The conversation begins where so many of them do, as Scott tells us what he learned from the first horse he ever worked with…
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Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000. In addition, Tim: * Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN * Raised $325mm before the age of 25 * Founded or grew 6(!) companies to 7 or 8 figures In this episode, we dis…
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In this episode, we sit down with Adam Nathan, founder and CEO of Almanac, to talk about his ambitions to reshape the future of remote work. Drawing from insights gained from over 5,000 interviews with experts at companies like Apple, Stripe, and Netflix, Adam has pioneered the Modern Work Method. This method seeks to redefine how we work on the in…
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Tracey takes a figurative seat for this episode, as she welcomes saddle fitting veteran Christian Lowe to the show for a peek at what it's like helping someone with one of the most important decisions an equine athlete can make. Christian and Tracey talk about how in more than 30 years in the business he's done and seen a lot but knows there's alwa…
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In this episode, Kuba and Gray chat with Chris Dreyer, founder of rankings.io, about the key breakthrough moments that fueled his agency's growth from $0 to $13M in revenue. Chris shares his framework for creating leverage in an agency using the "4 Cs": Capital, Code, Collaboration, and Content. Some highlights: 👑 Chris’ focus on winning the game o…
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Arthur Petropoulos spent nearly a decade on Wall Street, with involvement in investment banking, private equity, and serving as the head of corporate development, strategy, and M&A for a diversified B2B services company. Now, Arthur provides M&A, Business Exit, and Capital Advisory Services for Middle Market companies (up to $10 million in EBITDA) …
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In this episode, Kuba asks Gray about the good old days of GuavaBox—an inbound marketing agency that both Gray and Andrew (ZenPilot’s co-founder) were leading back in the early 2010s. Gray told the story of a relatively simple change in their marketing workflow that led to huge pipeline results for GuavaBox. Some highlights: 🍈 How GuavaBox increase…
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Nick Huber is a self storage operator with 1.9 million square feet and 50 employees. He also sold a service company for 7 figures and sends a weekly email to 200K+ people. His 300,000+ follower twitter account, @SweatyStartup, has become extremely popular with business owners. This conversation discusses small businesses versus real estate, tips fo…
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Matthew Jaeh co-founded ProctorU, an EdTech company that grew to over $1 Billion. Now, Matt is the Managing Director of Techstars in Birmingham, Alabama. In addition, Matt is an avid triathlete and musician. This conversation covers lessons from building ProctorU, the Alabama startup ecosystem, the power of short form video, Matt's favorite restaur…
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Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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Those familiar with the inner workings of The Royal's competition side will know the name of Christine Reupke, as she is the current Director, Equestrian & Breed Sport for the show. She joins Tracey for this episode of Hitting Your Stride, sharing a wealth of experience she's gained from being in the saddle, coaching, judging and orchestrating show…
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Musician, label boss, designer and manager of the Nick Drake estate, Cally Callomon and Richard Morton Jack, author of the recently published Nick Drake : The Life, join host Jim Irvin to select albums they think should be better known. The records discussed in this episode are: Mighty Day On Campus by The Chad Mitchell Trio (1961), Begin by The Mi…
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Gray MacKenzie is the Co-Founder of ZenPilot, a training and consulting business that leads digital agencies through project management implementation using ClickUp. Altogether, ZenPilot has helped over 2,700 agencies improve their operations. Previously, Gray founded GuavaBox, a marketing agency for B2B SaaS. This conversation covers how to avoid …
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In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago. Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including: 🍏 Ma…
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Will Bryant is the Co-Founder and Head of Business Development at Quantalytix. Quantalytix is a fintech company created by bankers and for bankers with an emphasis on visualizing Loan Data. This conversation covers Quantalytix's origin story, how they find customers, how they validated their business model, how they determined their product roadmap…
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Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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Elan Sherod Carr is an American attorney and politician who served as the Special Envoy for Monitoring and Combating anti-Semitism under President Donald Trump from 2019 to 2021. Before that appointment, Carr was a deputy district attorney in the Los Angeles County District Attorney's office. Additionally, Elan served as the international president…
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Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering." Previously, Ben co-founded Density (Density.io) which was recently valued over $1B. This conversation covers why Ben left Density …
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In this episode of Agency Breakthrough, Kuba and Gray chat with James Carbary, founder of Sweet Fish Media, about his journey pivoting the agency from a blog writing shop to a trailblazing podcast studio to now building full “media brands” for B2B companies. James shares the breakthrough moment that changed everything for Sweet Fish—realizing podca…
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An education in horses can take on many forms, and for Meghan Mackenzie Bell hers came in one of the more unique ways. She started out by riding Quarter Horses while growing up in Southwestern Ontario, but then expanded her learning post-university by working in Ireland, Kentucky, Australia and New Zealand before coming home. As she and Tracey talk…
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Tyson Smith is a 7-Figure Wholesaler & Coach based in Scottsdale, Arizona. This conversation covers Tyson's personal journey and path to happiness, success and fulfillment. We discuss sobriety, religion, stoicism, tradition, coaching, grit, silencing your inner critic, the role of accountability, managing overthinking, the value of long-form podcas…
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Nicholas Verge (Nick Verge) is a highly sought after copywriter having written high performing sales pages and scripts for figures like Alex Jones and Jordan Belfort. His work has generated more than $30,000,000 for his clients. In this episode we discuss Nick's personal experiments with Islam, his stories acquiring famous copywriting clients, how …
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How often do you conduct a walk-around at your barn or farm? Do you know the rules when it comes to paying employees who work for an equestrian-based business? Are you up-to-date on all the waivers, safety regulations and tax implications that go along with running your business? These are just a small sample of questions that Catherine Willson pos…
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Lisa Song Sutton returns for a part 2 interview to explain The Veteran Fund, opening an Engel & Völkers office in Las Vegas, her profitable pack-and-ship stores, Real Rich Women, investing in Real Estate, and much more. The Veteran Fund is a next-gen venture capital firm that invests in high-growth technology startups led by exceptional founders fr…
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Landon Campbell, a Chicago based General Manager at Drive Capital and host of the popular business podcast "InTheir20s", shares his journey in this episode. We cover breaking into the world of venture capital, the concept of specialized generalists, lessons from Landon's biggest interviews (people like Steve Wozniak, Ev Williams, Jason Calacanis, B…
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In this episode, we ask Marcus Sheridan about his breakthrough story. Marcus is a keynote speaker, sales+marketing teacher extraordinaire, and author of “They Ask, You Answer”—regularly featured as a fundamental read for anyone looking to grow their business (e.g. by Forbes, Mashable, and BookAuthority). We cover a lot, including: Marcus’ stance on…
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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. In this episode, Gray and Kuba explain why the podcast came to life and how we’re planning to run it. We also share a round of recommendations of resources and tools for agency operators. Thanks for checking out ou…
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There is something to be said about the idea of stepping away from something familiar and going towards something adventurous. In many ways, Ashley and Kevin Maxie of STRUCK Apparel get to live that ideal every day: working together as spouses, joining forces to form a new company in the equestrian world after coming together from vastly different …
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Zlatko "Z" Bijelic is a serial entrepreneur known for several innovative businesses, including Sparetoolz, an app for sharing and renting tools; Thymeline, a timeline-based client communication tool; and Tako Agency, a 7-figure full-service Shopify agency. Currently, Zlatko is focusing on his new venture, 920Four, a product agency that transforms c…
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Chris Heivly is co-founder of MapQuest and a prominent figure in the research triangle entrepreneurial ecosystem. Recently Chris published his new book, Build the Fort: The Startup Community Builder's Field Guide. Chapters: 00:00:00 - Spreading Entrepreneurship to Non-Hub Locations 00:02:41 - Building Entrepreneurial Communities 00:05:37 - Overcomi…
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In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …
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Liam Patterson, the CEO and Co-founder of Bidnamic, joins us in this episode to shed light on the dynamic world of Google Shopping and its significance for e-commerce businesses. He shares his journey of transforming Bidnamic from an internal tool to a full-fledged Software as a Service (SaaS) platform. One of the key highlights of our conversation…
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There are some people who know they're destined to make dreams a reality - some figure it out right away, while others take a more winding path. Erica McKeever's path included a few trips across the Atlantic Ocean, but it also had her trusting and believing in herself to make it happen. A native of England, McKeever got her first job in the horse w…
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Coach Reed Maltbie, joins us for captivating conversation on the power of words and language in coaching. In this episode, we explore the profound impact of language on performance and life, from space travel to internal dialogue. We discuss the lasting effects of negative feedback, the importance of emotional control in coaching, and the transform…
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Greg Writer, dubbed "The Entrepreneur’s Best Friend," is a business coach, digital marketer, and CEO of Launch Cart, a cloud-based eCommerce platform. With a notable record in corporate finance, he became the youngest owner of a full-service investment bank in U.S. history at 21 and has participated in the success of many startups, demonstrating hi…
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Writers, critics and owners of pullovers, Andrew Male and Andy Miller come a-wassailing into view bearing audible gifts for us all, a festive album they deem to be under-celebrated and lots of neatly wrapped songs to decorate a Yuletide playlist of alternative crackers, curated by host Jim Irvin. They also discuss bygone family christmases and the …
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Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…
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Life is about partnerships - finding the right ones, cultivating them to make them last, and learning everything you can from them. Officer Stacey Jennings of the Toronto Police has learned that in her time with the Mounted Unit, and she's applying those lessons every chance she gets. As the latest guest on Hitting Your Stride, Stacey had a lot to …
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Neil Soni is a dynamic entrepreneur who has built and grown businesses for startups, large companies, and even himself. He is also the author of The Startup Gold Mine, a practical guide that helps founders to sell to and work with corporates. Alongside this, he co-hosts the podcast, Made You Think, which is available across all podcast platforms. 0…
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