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Authentic storytelling and content marketing with Mackenzie Perna and Rachael Bischoff.
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Uncover the secrets of effective storytelling with Rachael and Mackenzie from the digital marketing agency Sun & Sol Co. We dive into the world of content marketing for healers who want to share their gifts with the world. Our chat goes beyond the basics, exploring how social media can be a tool for building communities and sparking change when used thoughtfully and authentically. Tune in to learn how to craft a narrative that reflects your mission and resonates with your audience, all while confidently navigating the digital landscape.
We get down to the nitty-gritty of online growth by breaking down Sun & Sol's strategic, data-driven approach tailored specifically for holistic practitioners. This episode pulls back the curtain on social media engagement, emphasizing the importance of genuine interaction over relentless self-promotion. We'll also demystify analytics, helping you understand the numbers that truly matter for your community's heartbeat. Get ready for essential tips on creating content that speaks volumes, showcasing your brand's personality and ensuring each post serves your audience and aligns with your goals.
As we wrap up, we discuss strategies for managing your energy on social media and fostering a positive online environment. Rachael and Mackenzie leave us with empowering advice in this enriching conversation that promises to uplift and enlighten any healer looking to make a digital impact.
Check out Heallist.com for digital tools created just for holistic healers .
Chapters
1. Authentic storytelling and content marketing with Mackenzie Perna and Rachael Bischoff. (00:00:00)
2. Authentic Content Marketing for Healers (00:00:04)
3. Social Media Growth Strategies (00:08:40)
4. Social Media Content Production Strategies (00:20:00)
5. Navigating Self-Promotion and Credentials (00:33:39)
6. Managing Social Media Energy and Engagement (00:37:34)
7. Last words of Wisdom and Inspiration (00:45:08)
35 episodes
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