Best Ian Paynton We Create Content Podcasts (2024)

1
E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture 44:08

4h ago44:08

44:08

Michael Ngo is the General Manager for Southeast Asia and Taiwan at Elsa Corp, a Vietnamese ed-tech start up that's taking the world by storm. Currently responsible for a team of 100 people in Vietnam, Michael offers his insights into managing Vietnam's young and hungry workforce. Given his vast experience working in Vietnam and Singapore, we discu…

1
E28: How not to lose face or get cancelled in Vietnam 50:06

3d ago50:06

50:06

Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to g…

1
E27: What is Zalo and why is it SO popular in Vietnam? 37:24

22d ago37:24

37:24

Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with mo…

1
E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans 52:55

1M ago52:55

52:55

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what gl…

1
E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW 32:28

2M ago32:28

32:28

Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the comp…

1
E24: Meet the Vietnamese founder tackling addictive short-form social content 31:03

3M ago31:03

31:03

"In Vietnam there's a joke... when you say something ridiculous online, people will say it's the consequence of watching more than three hours of TikTok a day," says Bao-Khanh Nguyen, the founder of social audio content platform OnMic. Drained by his own experience with social media doom scrolling and superficial learning, Khanh decided to tackle i…

1
E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen 35:30

4M ago35:30

35:30

Nguyen The Cong, or Kelvin Nguyen, is a global talent acquisition expert. In his role as talent advisor at Vinfast, Kelvin is responsible for bringing global talent to Vietnam and hiring for Vinfast in its global markets. He is an angel investor and CEO at YouthPlus, a platform to help young people discover what they want to do, and connect with co…

1
E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang 42:36

4M ago42:36

42:36

Dang Thuy Trang is the founder of Vietnamese sleep company RU9, which offers young people solutions for better sleep as they look to prioritise their wellbeing. Today, Trang talks about the importance of sleep in Vietnamese culture, how her customers are changing so quickly, the challenges of doing business in Vietnam, and what it's like to be a fe…

1
E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink 46:31

5M ago46:31

46:31

On today's episode of You Don't Know Vietnam, we're talking to Timen Swijtink, the Founder of Vietnamese coffee brand Lacàph. With Lacàph's coffee, coffee shops and coffee experiences in Vietnam, and grand plans to export high quality, branded Vietnamese beans to the world, Timen is on a mission to change the global perception of both Vietnamese co…

1
E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution? 34:24

6M ago34:24

34:24

Entrepreneur Nguyen Son is the founder and CEO of electric two-wheeler start up, Dat Bike. He's on a mission! To convert 250,000,000 motorbike drivers in Southeast Asia from petrol to electric, starting right here in Vietnam - the land of the motorbike. Today, he talks about why the motorbike is so important to people in Vietnam, why Vietnam has be…

1
E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai 28:52

7M ago28:52

28:52

Meet retail expert Quang Thai, the CEO of direct to consumer (D2C) company DTX Asia. Since moving back to Vietnam from studying in the U.S, Thai has set up a handful of lifestyle brands in everything from fashion, watches and jewellery to men's cosmetics and temporary tattoos. He's seen Vietnam's retail sector move rapidly from social selling to e-…

1
E18: Why Vietnam's thriving F&B scene is more than phở and street food 47:13

8M ago47:13

47:13

Ha Chu is the founder of Cooked.VN - a rapidly growing F&B school that helps its students learn about branding and marketing in the restaurant business. In today's episode, Ha shares what Vietnamese people really mean when they ask "Have you eaten yet?", why she thinks "phở" won't be Vietnam's poster dish forever, and also shares her three must-try…

1
E17: Building brand love in Vietnam's changing PR industry 47:56

9M ago47:56

47:56

Ivy Nhi Chau is the CEO and founder of Ivy + Partners - a PR agency based in Ho Chi Minh City that helps global brands share their stories in Vietnam. Today, she talks about how the PR industry in Vietnam is changing. She also shares her tips for winning brand love in Vietnam, what can go wrong, and her five steps global brands should take when ent…

1
E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen 41:10

10M ago41:10

41:10

Thue Quist Thomasen is the CEO of market research agency Decision Lab in Vietnam. If there's anyone who knows about the trends driving Vietnam forward, it's him. Today, he talks about how the challenge of working in Vietnam is what attracted him to start a business here, what excites him most about Vietnam, and what global audiences tend to misunde…

1
E15: Mental health and the pressures facing Gen Z in Vietnam 39:35

10M ago39:35

39:35

According to studies, more than a quarter of young people in Vietnam are depressed and almost 6% have attempted suicide. In this episode of You Don't Know Vietnam, We Create Content's cofounder Ian Paynton speaks to Hanh Ha, the CEO of a new mental health app, SoftenMind. Hanh talks about her own journey with depression and therapy, the state of me…

1
E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell 43:08

12M ago43:08

43:08

Linh brought the menstrual cup to Vietnam. And she had a real challenge on her hands: how to sell menstrual cups in a place where nobody talked about periods? 8 years later, almost 3,000,000 women in Vietnam have bought a Lincup and Linh says they're just getting started. Today, Linh talks about the entrepreneurial spirit and consumer habits of Vie…

1
E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui 33:27

12M ago33:27

33:27

Since coming back to Vietnam from studying and working overseas, serial tech entrepreneur Dave Bui has absolutely smashed it. He grew a healthcare information platform called ViCare and sold it to VinGroup in 2018. In 2019, he founded an interactive and super engaging presentation software called AhaSlides, which has more than a million users world…

1
E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains 51:46

12M ago51:46

51:46

In a country where the go-to music is love songs, Flow.D uses only his mouth to produce growly drum n bass with the goal to get Vietnamese audiences out of their comfort zone. Today, he talks about his personal development as a professional beatboxer, his experience working on commercial projects in Vietnam, and what the phở Vinahouse is all about.…

1
E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao 41:28

1y ago41:28

41:28

If anyone knows about lovers in Vietnam, it's Thao. Along with her team, she's planned more than 500 weddings - most of which in the up-and-coming wedding destination of Danang. Today, she talks about how the traditional wedding is changing in Vietnam, the conflicts Vietnamese couples have with their parents when planning weddings, the evolving tas…

1
E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene 50:06

1y ago50:06

50:06

Hanoi Rock City has been giving musicians in Vietnam a platform for more than 12 years. It's an institution that DA has proudly kept alive despite the financial difficulties associated with such grassroots endeavours. Today he talks about how Hanoi Rock City has changed during the years, the newfound success of indie bands in Vietnam, and what his …

1
E09: Filmmaker Quang Nong on Vietnam's new wave of cinema 39:48

1y ago39:48

39:48

Quang moved from Vietnam's northern mountains to Hanoi to follow his dream in documentary filmmaking. He created a film about Grindr that was shortlisted for awards - and also banned. Since then, he's produced multiple shorts about Vietnam's queer scene and is now working on a documentary about his sister's journey from mental health challenges to …

1
E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists 54:44

1y ago54:44

54:44

If there's an electronic live act to catch coming out of Vietnam, it's Tiny Giant - a genre-defying music duo made up of Linh Ha and Tomes. Their live sets really take you on a journey, with a mixture of electronic beat productions, layered vocal looping, analogue synths and an acoustic instruments. Today, they talk about the influence Vietnam has …

1
E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible 35:23

1y ago35:23

35:23

Annie Possible is the cofounder and CEO of tech startup Tubudd. It's a local concierge platform that connects Vietnam's foreign visitors with locals to ensure guests have a unique and pleasant experience during their stay. Today, she talks about why people can have a bad time in Vietnam and what it's like to be a woman in Vietnam's growing tech sta…

1
E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients 28:27

1y ago28:27

28:27

Justin Mott has been living in (and photographing) Vietnam for 15 years. He's shot more than 100 assignments for the New York Times and owns a commercial photography business. Today, he talks about why he chose to make Vietnam home, the changing tastes of clients, and what he's most excited about for Vietnam's future. This podcast is brought to you…

1
E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung 26:20

1y ago26:20

26:20

Dung's been at the heart of Vietnam's hip hop scene for 20 years. He's witnessed hip hop culture trickle into Vietnam in the form of breakdancing, graffiti and emceeing over American beats, to the vibrant, popular and commercially viable rap scene that can be found in Vietnam today. In this episode, he talks us through the origins of his project Du…

1
E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth 45:49

1y ago45:49

45:49

Uyen Ly has been at the heart of Vietnam's arts and culture scene for more than 20 years as a journalist. Now, as editor of arts and culture platform Hanoi Grapevine, Ly is witnessing a seismic shift as Vietnam's leaders look towards art and creativity as a resource for growth. Today, she talks about the challenges and opportunities this holds for …

1
E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality 49:09

1+ y ago49:09

49:09

Joshua Zukas is the go-to guy for everything travel in Vietnam. Today, he talks about what people overseas misunderstand about Vietnam, the issues with Vietnam's tourism brand, and what business travellers can do to really get to know the country when they visit. This podcast is brought to you by We Create Content - the content agency for global br…

1
E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right 42:17

1+ y ago42:17

42:17

Hoang Pham moved from Hanoi to Ho Chi Minh City to pursue a career in advertising. He's absolutely smashing it. In this episode, he talks about the state of advertising and creativity in Vietnam, which foreign brands are getting it right, and his experience with gender transition. This podcast is brought to you by We Create Content - the content ag…

1
E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam 31:12

1+ y ago31:12

31:12

From a small skate shop to a multi-million dollar fashion brand, Do Viet Anh has been on a 20-year journey with his company BOO in Vietnam. But it hasn't always been easy. In the very first episode of You Don't Know Vietnam, Viet Anh talks about how appealing to the younger generation saved his business, the pressures facing young people in Vietnam…

Podcasts Worth a Listen

Ian Paynton We Create Content Podcasts

Podcasts Worth a Listen

1
You Don't Know Vietnam

Ian Paynton (We Create Content)

1
E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture 44:08

1
E28: How not to lose face or get cancelled in Vietnam 50:06

1
E27: What is Zalo and why is it SO popular in Vietnam? 37:24

1
E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans 52:55

1
E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW 32:28

1
E24: Meet the Vietnamese founder tackling addictive short-form social content 31:03

1
E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen 35:30

1
E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang 42:36

1
E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink 46:31

1
E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution? 34:24

1
E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai 28:52

1
E18: Why Vietnam's thriving F&B scene is more than phở and street food 47:13

1
E17: Building brand love in Vietnam's changing PR industry 47:56

1
E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen 41:10

1
E15: Mental health and the pressures facing Gen Z in Vietnam 39:35

1
E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell 43:08

1
E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui 33:27

1
E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains 51:46

1
E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao 41:28

1
E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene 50:06

1
E09: Filmmaker Quang Nong on Vietnam's new wave of cinema 39:48

1
E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists 54:44

1
E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible 35:23

1
E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients 28:27

1
E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung 26:20

1
E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth 45:49

1
E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality 49:09

1
E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right 42:17

1
E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam 31:12

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