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In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
 
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
 
From one of Tumblr's most popular blogs and straight into your earholes, join Clients From Hell editor Bryce Bladon and a rotating panel of guests. The Clients From Hell podcast is equal parts humorous and helpful as it explores the landscape for creative professionals, providing insights into survival and exploring the future of the self-employed.
 
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Lateral Action
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Lateral Action
 
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Shut Your Monkey
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Hear that voice in your head? The one that nitpicks all your new ideas? That's your monkey. And we're gonna shut it down! SHUT YOUR MONKEY: The Podcast is going to give you a weekly dose of moral support and practical advice. With intelligence, wit, and compassion, best-selling author Danny Gregory and his weekly guests will delve deep into your head and pull that monkey out. We'll explore creative blocks, missed deadlines, tantrums, procrastination, perfectionism, and all the old monkey tri ...
 
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Balancing a passion for art and a talent for business isn't always the easiest, but it can be done. Just look at Julia Kelly, who turned a part-time job doing caricature art into a full-time business that paid her more than accounting work! In today's episode, she talks with Kyle about the lessons she learned in client management from doing car ...…
 
If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how, once inside a client company, his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen t ...…
 
If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how, once inside a client company, his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen t ...…
 
It's the 21st Century. Chances are you're feeling overwhelmed right now. If you are, listen to this interview with The Freelance Conference's Emily Leach to find her effective strategies for managing overwhelm! Even better, her tip isn't just "plan better." It's to reach out to people you love and keep human connections in the picture. Find out ...…
 
If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our rec ...…
 
If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our rec ...…
 
Don't you just hate talking about money with clients? Either you're quoting WAY too low, or you're putting out a number that makes you feel like an imposter. Either way, talking budget is a source of incredible anxiety for most freelancers. Unless, of course, you're Ilise Benun. Ilise LOVES having the money conversation with clients, and that's ...…
 
This week’s guest on The 21st Century Creative is Monique DeBose, an award-winning singer-songwriter and playwright, who has toured throughout America, Europe, India and Asia. Her third album, The Sovereign One, debuted at No.2 on the iTunes Jazz Charts. Inspired by her experience of of what it means to be half African-American, half Irish-Amer ...…
 
If you are overwhelmed and just can’t get a handle on your to do lists (most of us have more than one), this episode is for you. It’s an excerpt from a recent presentation by Andy Brenits, of Brenits Creative, on his self styled productivity process. Be sure to read his updated and detailed blog post here and listen to a previous podcast with A ...…
 
If you are overwhelmed and just can’t get a handle on your to do lists (most of us have more than one), this episode is for you. It’s an excerpt from a recent presentation by Andy Brenits, of Brenits Creative, on his self styled productivity process. Be sure to read his updated and detailed blog post here and listen to a previous podcast with A ...…
 
This week’s guest on The 21st Century Creative is Ilise Benun, known as the Marketing Mentor. Ilise has spent over 30 years helping ‘the creatively self employed’ to succeed in business, and has written seven books and produced over 300 episodes of her Marketing Mentor podcast. Ilise is an in-demand conference speaker and is the […] The post Ba ...…
 
Client relationships break down. It's a bummer, but it happens. But what causes it? Wes Jones has been a project manager both with agencies and as a freelancer to know that things deteriorate when communication isn't clear. That's why he wrote the Producer Playbook to help make sure that everyone on a project can be on the same page. On this we ...…
 
This week’s guest on The 21st Century Creative is Deborah Henry-Pollard, a creative coach based in London who describes her work as ‘Using my skills to support creative people who make us see the world in another way’. She is also the author of a great book called What’s Your Excuse for Not Succeeding as […] The post What’s Your Excuse for Not ...…
 
If you struggle when talking money with clients, this episode is for you. It’s an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review, subscribe on ...…
 
If you struggle when talking money with clients, this episode is for you. It’s an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review, subscribe on ...…
 
This week’s guest on The 21st Century Creative podcast is Robert Vlach, a business consultant who specializes in supporting independent professionals and business owners, and the author of a new book, The Freelance Way. Early in his career, he encountered the highs and lows of the freelance life, and as you’ll hear in the interview, […] The pos ...…
 
It's rough out there these days. Sometimes, you have to make your own good. That's what Maddy Osman was thinking when she created a scholarship for freelancers on her own dime. Not as a way to promote her business, not to train up someone she could work with or profit off of - just to help someone in the way she felt she'd been helped. In this ...…
 
This week’s guest on The 21st Century Creative is Erik Bork – a screenwriter, producer, script consultant and coach who has won two Emmy and two Golden Globe awards for his work on the HBO series Band of Brothers and From the Earth to the Moon. For each series he wrote multiple episodes and was […] The post The Essential Elements of a Successfu ...…
 
This week’s guest on The 21st Century Creative podcast is Maria Bovin de Labbé, a Swedish drummer, artist and teacher, living on a peninsula in the Fjord of Oslo, Norway. She is best known for Mindful Drumming – an approach that is less about fast and furious rhythms and more about mindfulness, playfulness, lightness and […] The post Mindful Dr ...…
 
In the latest episode, I got to chat with Ann Handley, best-selling author of “Everybody Writes,” and the world’s first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review, subscrib ...…
 
In the latest episode, I got to chat with Ann Handley, best-selling author of “Everybody Writes,” and the world’s first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review, subscrib ...…
 
Freelancers everywhere experience the same problems. Deadbeat clients who won't pay their wages. Economic precarity. The knowledge that if you get sick, you might not be able to work enough to pay your bills. There are a lot of opportunities in freelancing, but there are also a lot of fears and dangers. Much of that danger comes from working al ...…
 
This week’s guest on The 21st Century Creative podcast is Peleg Top, an artist, a writer, a speaker and an inspired guide who coaches creative professionals to succeed and become extraordinary leaders in the process. As you’ll hear in this interview, he started out as a graphic designer, breaking into the very competitive niche of […] The post ...…
 
If you’re feeling stuck, you’ll get a lot out of today’s episode with strategic copywriter, Danielle Z. Hughes, who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. “Everything that has happened to me in the past year has been because I realized I couldn't and shouldn ...…
 
If you’re feeling stuck, you’ll get a lot out of today’s episode with strategic copywriter, Danielle Z. Hughes, who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. “Everything that has happened to me in the past year has been because I realized I couldn't and shouldn ...…
 
This week’s guest on The 21st Century Creative is Nadia Shireen, an award-winning and bestselling children’s author and illustrator. Her books include Good Little Wolf, The Bumblebear, The Cow Who Fell to Earth, and her latest, Billy and the Dragon, is released this summer. Nadia’s books have given a lot of pleasure to my own […] The post Good ...…
 
Working freelance can be lonely. That was exactly what Julie Cortés found when she started her freelance copywriting business years ago - so she did something about it. She started what has become the bustling KC Freelance Exchange, a freelancer's network that she's taking national. Julie talks with Kyle about all the reasons you should get to ...…
 
This week’s guest on The 21st Century Creative is Alastair Humphreys, a British adventurer and author whose latest book, My Midsummer Morning, recounts his attempt to busk his way across Spain with no money or credit cards, and only an upper beginner’s ability to play the violin. When he left college Alastair saw his friends […] The post What C ...…
 
In today’s episode with Tom Ross, podcast host and CEO of DesignCuts.com, we talked about what he calls “the beautiful marriage that can be design and marketing,” and how he and some of the members of his community are shedding the “starving artist” identity and learning to love marketing. Find him on Instagram @tomrossmedia. If you like what y ...…
 
In today’s episode with Tom Ross, podcast host and CEO of DesignCuts.com, we talked about what he calls “the beautiful marriage that can be design and marketing,” and how he and some of the members of his community are shedding the “starving artist” identity and learning to love marketing. Find him on Instagram @tomrossmedia. If you like what y ...…
 
Today we kick off Season 4 of The 21st Century Creative, the podcast that helps you thrive as a creative professional amid the demands, distractions and opportunities of the 21st Century. Our first guest is Brian Clark, a writer and entrepreneur best known as the founder of the hugely influential website Copyblogger.com, which has been […] The ...…
 
What does it take to create a successful business? Are there any tricks? Are people with great products dark sorcerers, or did they just get lucky? For nearly three years now, Joe Casabona has talked with people who have created successful products, finding out the secrets of getting a business off the ground on his podcast, "How I Built It." I ...…
 
In today’s episode with Melanie the Marketer, (that’s Melanie Deardorff), we explore the idea of generosity as an antidote to that “salesy” feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear ...…
 
In today’s episode with Melanie the Marketer, (that’s Melanie Deardorff), we explore the idea of generosity as an antidote to that “salesy” feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear ...…
 
If you’re thinking of trying podcasting, you’ll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com. We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast, “3 Marketers Walk ...…
 
If you’re thinking of trying podcasting, you’ll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com. We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast, “3 Marketers Walk ...…
 
We hear constantly that we should "be ourselves" and "be authentic." The only problem is when most people tell us that, they're telling us to be the person they think we are. But that's not what it means to be yourself. Rachel Presser of Sonic Toad Media couldn't be mistaken for anyone but herself. She makes games and she loves toads, and any e ...…
 
Running your own business or freelancing means juggling everything in your life at all times. The hustle is hard, but it gets exponentially harder when you're a parent - especially when you work at home. Mike Tanner began One Red Cat Media when he was a new parent, and that business has grown alongside his children. In this episode, he shares h ...…
 
If you’re thinking of offering Facebook advertising as a service to your clients or wondering if Facebook's ads would be a good way to get clients, this episode is for you. In our chat, Lucas Lee-Tyson, a college student who runs GrowthCave.com, an agency that specializes in Facebook ads, shared how, how much and much more. If you like what you ...…
 
If you’re thinking of offering Facebook advertising as a service to your clients or wondering if Facebook's ads would be a good way to get clients, this episode is for you. In our chat, Lucas Lee-Tyson, a college student who runs GrowthCave.com, an agency that specializes in Facebook ads, shared how, how much and much more. If you like what you ...…
 
Are you constantly exhausted? Do you find yourself staring at the computer screen struggling to finish projects that should be easy? Burnout happens when you overcommit, and when you don't keep track of the time you're spending. In today's episode, Glenn Rogers of Float shares his tips on why it's so important to recognize your limits and keep ...…
 
Content strategy is key for establishing your authority in the market. If your clients know you're the expert on what you do, they'll be happy to pay you to solve their problems. But how do you establish yourself as an "expert"? That's where Michael Greenberg comes in. His agency Call For Content specializes in using podcasts to create a strong ...…
 
One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 ...…
 
One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 ...…
 
When pitching your work, most creative freelancers sell their skills or their services. However, the key to landing big clients is to show that you're an indispensable part of their team by selling strategy. Anabelle King realized this over years of working at agencies, and now she lands big clients with her boutique branding business I Like St ...…
 
Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest ...…
 
Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest ...…
 
The key to success in freelancing is realizing how to find the right clients - the people who are not only great to work with, but actually have money to pay you. Alison Knott is a web consultant who mentors creatives, and she knows all the mistakes that freelancers make: targeting the wrong clients, the wrong platforms, the wrong rewards. In t ...…
 
Value-based pricing is the holy grail of freelancing. It's how you make a lot of money by showing your clients that you can give them results. It's also not easy to make the switch to this pricing structure! Returning guest Ami Sanyal shares his DREAM framework for getting clients on board with paying you more! Ami walks you through: Discovery ...…
 
In this very special podcast interview, I talked with Kevin Carroll, a HOW friend and past speaker, whom I met when he gave his PATH to Professional Presentations at SCAD recently. You can also see the highlight reel of his collaborations with creative partners (and fellow friends of HOW), Ann Willoughby/Willoughby Design/Gordon Mackenzie. If y ...…
 
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