Best Ironbound Media Podcasts (2023)

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Permit To Think

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Cooke & Rumsey Dawes - Family Interlude 33:56

23m ago33:56

33:56

In this episode I sit down with my kids and we take a little detour from the regular format as we did last season for the family interlude. The thought process behind this idea is more thoroughly explained in Episode 11. The summary would be: It would be very interesting and cool if one day you wanted to go back and reflect on who you were when you…

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Black Entrepreneurs Survive & Thrive

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Black Entrepreneurs Survive & Thrive Season 2 Announcement! 1:21

12h ago1:21

1:21

This is “IRON” Mike Steadman, host of Black Entrepreneurs Survive and Thrive, happy to announce we’re back with another Season of the Show. Our first 12 Episodes allowed to highlight the impact of patient capital, the BEST Fund, and the resilience of black entrepreneurs here in the great state of New Jersey. When we initially launched, we were stil…

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Dog Whistle Branding

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Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus 41:40

1d ago41:40

41:40

I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, a…

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Permit To Think

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Boots Allen - 3rd Generation Fly Fishing Guide 1:53:24

1M ago1:53:24

1:53:24

In this episode I sit down with Boots Allen. Boots is a third generation fly fishing guide who each year guides 130-plus day on the waters of the Greater Yellowstone area. He is the author of numerous publications including Modern Trout Fishing (Lyons Press) and Catching Trout in All Conditions (Graphic Arts Books) and top finisher in numerous fly …

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Dog Whistle Branding

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Build A Damn Email List 16:06

2M ago16:06

16:06

Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/ Be sure to subscribe to the Dog Whistle Bra…

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Dog Whistle Branding

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Don’t Be Afraid To Start Ugly 12:49

2M ago12:49

12:49

When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. Be sure to subscribe to the Do…

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Dog Whistle Branding

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FRAGO: Your Smallest Viable Audience (Think Big, Start Small) 4:06

3M ago4:06

4:06

Who already has a reason to know, like, and trust you? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow 52:31

3M ago52:31

52:31

Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhi…

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Dog Whistle Branding

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FRAGO: How Does Your Perfect Customer Self-Identify? 3:12

4M ago3:12

3:12

Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, Who's Your Perfect Customer? If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify? Be sure to subscribe to the Dog Whistle Brand News…

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Dog Whistle Branding

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Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel 1:02:17

4M ago1:02:17

1:02:17

One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans …

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Dog Whistle Branding

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A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc. 47:57

4M ago47:57

47:57

You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and g…

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Dog Whistle Branding

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American Made Apparel with Dean Wegner, Founder of Authentically American 45:16

5M ago45:16

45:16

Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement. Apparel is a hard business mod…

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Dog Whistle Branding

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Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap! 36:24

5M ago36:24

36:24

Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media, I wrote him a tentative b…

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Dog Whistle Branding

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Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios 37:38

5M ago37:38

37:38

Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about So…

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Dog Whistle Branding

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Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong 48:24

5M ago48:24

48:24

In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan…

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Permit To Think

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Brian Matthews - For the first time, the second time! 1:33:53

5M ago1:33:53

1:33:53

In this episode I sit down with Brian Matthews. Brian was the first guest on PTT and now he is the first repeat guest on the show. To listen to Brian’s full introduction please go back to episode #1 and get some more color on our journey together. Brian is one of the 3 partners at the Harmonic Growth Fund, a Venture Capital firm with an investment …

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Dog Whistle Branding

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Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates. 57:55

5M ago57:55

57:55

I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, wh…

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Dog Whistle Branding

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Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator 39:30

6M ago39:30

39:30

I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local commun…

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Dog Whistle Branding

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Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business 58:31

6M ago58:31

58:31

Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of …

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Dog Whistle Branding

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The Hub-and-Spoke Framework 22:04

6M ago22:04

22:04

Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect custome…

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Dog Whistle Branding

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DEFCON Brand Strategy 34:52

6M ago34:52

34:52

Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order …

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Dog Whistle Branding

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Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill 41:36

7M ago41:36

41:36

Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share …

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Dog Whistle Branding

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Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence 57:34

7M ago57:34

57:34

Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do ge…

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Dog Whistle Branding

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Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove 41:29

7M ago41:29

41:29

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE, a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my b…

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Dog Whistle Branding

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford, World-renowned Positioning Badass 59:28

7M ago59:28

59:28

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout April’s book here: https://amzn.to/3x4sJd4By IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor 39:19

8M ago39:19

39:19

Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences an…

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Permit To Think

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Harry Tebay - The Art in Fishing 1:27:28

8M ago1:27:28

1:27:28

In this episode we sit down with Harry Tebay. Harry has been quietly running around the greater teton/yellowstone region with a fly rod or a set of oars in his hands for the last 25 years. In the offseasons Harry has also quietly mixed in a 15 year plus career guiding in the Florida Keys. Originally from West Virginia and spending much of his youth…

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Dog Whistle Branding

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Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality 43:03

8M ago43:03

43:03

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. Be sure to subscribe to the Dog Whi…

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Dog Whistle Branding

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Poor Positioning Kills Revenue 18:59

8M ago18:59

18:59

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https:/…

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Dog Whistle Branding

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The Hawke Method (Awareness, Nurture, Trust) 21:04

9M ago21:04

21:04

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Purchase “The Hawke Method” here: https://amzn.to/3W20A…

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Dog Whistle Branding

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New Years Resolutions Are For Losers (Winners Build Scoreboards) 37:27

9M ago37:27

37:27

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboard…

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Dog Whistle Branding

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The Law of Category 18:12

9M ago18:12

18:12

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to…

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Dog Whistle Branding

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A Veterans Guide To Category Design 25:02

9M ago25:02

25:02

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital 40:18

10M ago40:18

40:18

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. Both John and Henry attended the Naval Academy together and launched their firm, to help more vet…

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Confessions of a Native Son

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Contradictions 1:01:31

10M ago1:01:31

1:01:31

Alana and I catch up on all things BVE, while also discussing why I feel like a walking contraction, amongst other things :) Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Follow me on Twitter here: https://bit.ly/38CkyZf If you like this type of dialogue and are interested in booking me to speak at your organization, jus…

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Dog Whistle Branding

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FRAGO: Be A Sniper 5:58

10M ago5:58

5:58

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer 46:57

11M ago46:57

46:57

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in…

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Permit To Think

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AJ Sanders - Wyoming Angling Company 1:37:50

11M ago1:37:50

1:37:50

In this episode I sit down with AJ Sanders. AJ grew up on the rolling plains of Iowa. He came to Jackson, Wyoming to ski for a season after graduating from St. John’s University in Minnesota in 1996. Like many, he has never left. Owing to a youth spent canoeing and fishing along the Minnesota/Canadian border, AJ began working as a paddling instruct…

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Dog Whistle Branding

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Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures 48:23

11M ago48:23

48:23

On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” he…

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Dog Whistle Branding

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Fire Bullets, Then Cannonballs 15:13

11M ago15:13

15:13

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group 32:06

11M ago32:06

32:06

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses i…

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Permit To Think

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Darren Calhoun - Wind River 1:53:20

12M ago1:53:20

1:53:20

In this episode I sit down with Darren Calhoun. Darren was born and raised on the Wind River Indian Reservation. His family is represented by both tribes as his mother was a part of the Northern Arapaho Tribe and his Father a part of the Eastern Shoshone. Darren is an enrolled member of the Northern Arapaho Tribe. Darren started Wind River Canyon W…

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Dog Whistle Branding

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A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs 1:17:41

12M ago1:17:41

1:17:41

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world. Find Frog Fuel at: https://fro…

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Dog Whistle Branding

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Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club 58:28

12M ago58:28

58:28

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after…

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Permit To Think

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Jeff Currier - 60 Countries, Over 430 species on the fly 1:29:44

1y ago1:29:44

1:29:44

In this episode I sit down with Jeff Currier. Jeff has fished in over sixty countries and has landed over 430 species on a fly rod, I think I need to say that again just so it resonates with people, 60 countries and 430 species on a fly rod. Unreal… Jeff was born in Massachusetts and grew up fly fishing throughout New England. After graduating from…

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Dog Whistle Branding

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Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA 1:03:59

1y ago1:03:59

1:03:59

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, …

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Dog Whistle Branding

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How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion 51:19

1y ago51:19

51:19

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profit…

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Dog Whistle Branding

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Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility ... 1:02:25

1y ago1:02:25

1:02:25

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise. Be sure to subscribe to the Do…

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Confessions of a Native Son

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Black Veteran Entrepreneur 1:07:53

1y ago1:07:53

1:07:53

Today on the show, I’m joined by longtime friend and Naval Academy classmate, Alana Abernethy, to discuss our book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness.” The book releases this month on Amazon, so Alana and I decided to jump on the podcast and talk about our journey bringing it t…

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Confessions of a Native Son

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Permission To Speak Freely 1:54:47

1y ago1:54:47

1:54:47

I’m excited to share an interview I had with two amazing active duty Sailors , Damon and Damo from the Podcast Permission to Speak Freely, where they share sea stories and have unfiltered conversations about current events, policies, and everyday life as a service member. It’s not everyday you get to have an unfiltered conversation with two black s…

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