Best Isa Gautschi Podcasts (2024)

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#60 When Explaining Value Isn't Working 6:59

6h ago6:59

6:59

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself. I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable. Work With Me as Your Marketing Confidence Cheerl…

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#59 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel 52:57

13d ago52:57

52:57

“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅 It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same …

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#58 Entrepreneur Diaries: Upleveling My Relationship With Control 5:28

12d ago5:28

5:28

Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough. Work With Me a…

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#57 Trauma-Informed Money Manifestation with Samara Kasai 58:56

1M ago58:56

58:56

Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it. On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me. On the other hand, many popular teachings about m…

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#56 Stop Skipping Stating The Obvious In Your Messaging 12:08

2M ago12:08

12:08

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 (50% off right now!) Irresistible Marketing Tips, Tr…

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#55 The Challenge of Simplicity 14:48

2M ago14:48

14:48

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 Irresistible Marketing Tips…

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#54 Violent Confirmations: How To Write a Not-Boring Email with Peya Robbins 57:55

2M ago57:55

57:55

Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your i…

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#53 How To Stop a Business Doom Spiral with Tiffany Cheung 1:06:28

3M ago1:06:28

1:06:28

Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote. The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around. 🍓 *vulnerable share* How I Turned a Failing…

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#52 Or You Could Just Follow Up 14:24

3M ago14:24

14:24

If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up…

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#51 The Gift of Slow Business Growth 21:19

3M ago21:19

21:19

What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me. Get Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks R…

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#50 An Overlooked Rite of Passage: How You Handle the No-Shows 21:19

4M ago21:19

21:19

Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business. Get Me as Your Marketing Confidence Cheerleader 🍓 Get the Year of Killer Content Special - 6 months complimentary membership to The Squad 🎉 when you check out by Wednesday, Feb. 7 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch Irresistible Marketing …

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#49 Why Do So Many Entrepreneurs Struggle With Chronic Pain? -with Dr. Andrea Moore, Chronic Pain Specialist 53:09

4M ago53:09

53:09

In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host…

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#48 How To Build a Magical Membership - with Jyssica Leilani, Founder of Upper Left Ladies 49:05

4M ago49:05

49:05

Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode. Attend Your First Upp…

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#47 Customers Aren’t “Giving” You Money 4:00

4M ago4:00

4:00

The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why. Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Fol…

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#46 Imposter Syndrome? Try a Tincture of Chad! - with Writer Ellee Thalheimer 57:45

4M ago57:45

57:45

Imposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider. Follow & Work With Ellee 🍓Instagram: @pnw_hedonism 🍓Freelance Writing Services Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Wo…

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#45 Cheerleading Sesh: Owning Your Big Vision - with Dr. Kat, Book Doctor 1:07:32

4M ago1:07:32

1:07:32

Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision. Listen in on this real-life Marketing Confidence Cheerleading session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautifu…

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#44 How Personal Life Relationships Affect Your Biz & Your Bag 17:23

4M ago17:23

17:23

The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan…

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#43 The Discomfort of The Uplevel 17:05

5M ago17:05

17:05

7 uncomfortable lessons I had to learn before a major business glow-up. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible…

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#42 The Marketing Channel With a Surprisingly Long Shelf-Life 23:11

5M ago23:11

23:11

Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023. Most Popular Blog Posts of 2023 Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away Website Optimization: How t…

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#41 How Much Money Is Marketing Confusion Costing Your Business? 9:26

5M ago9:26

9:26

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9 Marketing Confidence Cheerleading 🍓 Join The Squa…

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#40 It’s Probably a Marketing Problem 8:50

5M ago8:50

8:50

If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerlea…

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#39 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer - With High Vibe Heather 58:32

5M ago58:32

58:32

Many people have a problem we could help them with with our products or services. But. A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them. That’s the job of marketing f…

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#38 5 Months or 5 Minutes? 23:02

5M ago23:02

23:02

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director. Free Masterclass🍓 How To Massively Speed Up Your Marketing Results (Ev…

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#37 Stay Delulu: The Entrepreneurial Mindset Few Admit to But Everyone Needs 23:19

5M ago23:19

23:19

For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 M…

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#36 Cheerleading Sesh: How To Explain The Value of Your Work - with Alyssa Booth, Licensed Professional Counselor & Empowered Body Coach 1:11:08

7M ago1:11:08

1:11:08

The heart of consent-based marketing practices is just to tell the truth. But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for. It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible …

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#35 The Terror of Things Going Too WELL 17:56

7M ago17:56

17:56

“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear. Cycle of Abuse Reference 🍓 ACON Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk In a Pinch…

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#34 How To Be a Shameless Icon - with Star Matriarch 1:00:18

8M ago1:00:18

1:00:18

Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it. It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand. The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed fo…

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#33 Cheerleading Sesh: What Would Ginger Fatale Do? 49:39

8M ago49:39

49:39

Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it? Not fun. But also- not the end of the world. In fact, there are several ways to have a bit of fun with it. Actually, sometimes you can even turn a negative review into really good marketing. 😈 That’s …

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#32 Cheerleading Sesh: Your Presence Adds Value - with Arthur Robinson, The Librarian Contrarian 1:01:35

8M ago1:01:35

1:01:35

Do you think you have to “earn” the brand that YOU created? Let me tell you a secret: you already did. It wouldn’t exist without you. You brought it into the world. You birthed it. You gave it light. That was enough. If you’ve been conditioned to believe that you don’t just deserve what you require to survive and thrive, you have to perpetually str…

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#31 Is Your Attachment Style Messing With Your Launch? 14:10

8M ago14:10

14:10

Just like insecure attachment styles make it hard to sustain healthy, lasting, intimate relationships, insecurely attached marketing styles make it hard to get sales and build great customer relationships- and often unintentionally result in dysfunctional launches. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off T…

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#30 How Much Should I Care About My CTR? 11:17

8M ago11:17

11:17

It matters, but not as much as you think it does. Here’s my breakdown of why you shouldn't let bad math get you down... and why, frankly, a lot of marketing metrics are based on bad math. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd Irresistible Marketing Tips, Tricks, & Perks Right To…

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#29 How To Stop Underpricing 10:40

11M ago10:40

10:40

“The value of work” is always- and has always been- subjective. And you are your own most important subject. In this episode, I share 2 simple questions to help solopreneurs know when it’s time to raise their prices. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off Through Tuesday, June 13th 🍓 Pay-What-You-Can Mark…

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#28 What To Do When Marketing is #Triggering - With Body Lorax Lauren Elise Peterson 56:17

12M ago56:17

56:17

Are you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone. Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to…

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#27 The Gift on The Flip Side of Fear 14:20

1y ago14:20

14:20

Not gonna lie, my outlines for my upcoming Marketing Witchery Week workshops read like pretty dope poems. This one, for the workshop on May 25 titled “Fear as Fan Fiction & Steamy Love Letters” might be my very favorite. So here it is in poem form. Come next week for the full magick. 🔮 Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistib…

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#26 Untangling Your Sense of Safety from Your KPIs 14:14

1y ago14:14

14:14

What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility for your internal sense of safety to other people- like customers- is why your sales are disappointing in the first place? Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your …

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#25 Marketing is Confusing For Your Body 20:08

1y ago20:08

20:08

Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty. Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for …

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#24 Not Growing? Check These 2 Things First 11:10

1y ago11:10

11:10

If you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start. Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence C…

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#23 That One Time I Mistook a Panic Attack for a Crush & Why It’s Extremely Relevant to Marketing 21:07

1y ago21:07

21:07

So many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity. Marketing Witchery Week 🎟️ How To Turn Anxiety Into Creative Gold Work With Me 1:1 as Your Mark…

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#22 Offer LESS: The Elegance of Stripping Your Offer Down 27:17

1y ago27:17

27:17

Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly. Simple offers are so much easier to market, sell, & deliver. Let’s get into why you’re going to be tempted to offer more for less and what to do instead. Get in On the Spring Secret Sale 🍓 DM…

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#21 Want Repeat Sales? Reward Your Best Customers & Most Engaged Followers 25:39

1y ago25:39

25:39

Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it. Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers 🍓 Spring Secret …

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#20 2 Years In: a (Business) Survival Story 1:03:24

1y ago1:03:24

1:03:24

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year. But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spi…

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#19 A Love Letter To Debt 10:18

1y ago10:18

10:18

If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue. Here are some thoughts that have helped me release my shame about going into debt to open my business. Music for Melting Money Blocks 💰 Money Spell Spotify Playlist Clai…

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#18 Or They Could Just Pay You 19:47

1y ago19:47

19:47

Wanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that: Your time is valuable. Your effort is valuable. Your perspective is valuable. Your experience is valuable. ... And not marketing or charging accordingly. It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust! Cla…

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#17 Stop! Back Away from the Grind with Mica Winegarden, The Burnout Fairy 54:10

1y ago54:10

54:10

Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day. Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable. Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to ea…

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#16 Fatphobia-Free Marketing With Keri Emme, The Naked Body Coach and Creator & Host of the Closer Together Podcast 51:07

1y ago51:07

51:07

By now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either. I feel so strongly about this that I actually will not take on clients in the diet o…

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#15 You ARE The Niche with Rebecca Beyer of Blood & Spicebush 52:52

1y ago52:52

52:52

You don’t need to fit into a niche when you ARE the niche. You don’t gotta narrow it down to have a successful business. And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? For those of you who have been told by various mentors to narrow it down but reall…

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#14 You Don’t Have a Strategy Problem 26:47

1y ago26:47

26:47

If you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem. Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it. Work…

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#13 The Safe Choice Is Not The Safe Choice 28:37

1y ago28:37

28:37

Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is. Get Irresistible Marketing 🍓 Sign up for Season of Support to work with me 1:1 Tips, Tricks, & Perks Right To Your Inbox 🍓 Join m…

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#12 3 Easy Ways To Get More Testimonials 11:07

1y ago11:07

11:07

A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews. Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfide…

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#11 3 Easy Ways To Repurpose Old Content 14:44

1y ago14:44

14:44

How to still post consistent, quality marketing content- even when you’re not feeling 100%. Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging…

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Isa Gautschi Podcasts

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