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#39 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer - With High Vibe Heather
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Many people have a problem we could help them with with our products or services.
But.
A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.
That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better without that struggle, and how our offer solves that problem.
A well structured launch takes your audience from problem unaware, to identifying the problem and how it is harming them, to awareness of the possibility of a better future, to familiarity with our solution for solving that problem for them.
Yes, even if you are a healer, or coach, or energy healer.
The job of marketing is to make our offer accessible and appealing. And we do that through empathizing with and inspiring our particular aligned clients.
And no, “it could help everyone!” is not effective marketing.
In this episode of The Irresisistible Marketing Pod, the fabulous High Vibe Heather and I structured messaging for each stage of her energy healing program launch in this session. That’s right, we sorted out powerful messaging for the entire launch in under an hour. Heather was generous enough to allow me to record her Marketing Confidence Cheerleading Session so I could share it with you all.
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