The Digital Dominance Podcast is designed for local, service-based businesses navigating the dynamic landscape of SEO and Digital Marketing. We understand the unique challenges faced by medical clinics, plumbers, electricians, contractors, and many others in the service industry. Each episode will offer actionable SEO insights, digital marketing strategies, and practical tips to amplify your online visibility, attract local clientele, and allow you to not just participate, but dominate.
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This podcast is inspired from observing the daily hurdles that the average person encounters - lack of time, attention and clarity. Jeffro designed this podcast to be a bite-size sharing of his views and experiences on personal discovery and performance. His aim to is to help young professionals to find and have better clarity, control in life, productivity at work, and ultimately to achieve personal mastery.
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Venture beyond traditional personal growth by diving deep into creative processes and transformative thinking with Carl Paoli, Bestselling Author, and Performance-Life Coach.
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This is a real play Dungeons and Dragons 5th edition podcast.
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Don Wexler - How to Create Effective Videos without Breaking the Bank
26:32
26:32
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Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…
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Chad Lauer - How to Fix the Problems Between Owners and Agencies
25:39
25:39
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25:39
Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…
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Jordan Aspen - How to Plan an Effective Virtual Event for your Business
28:54
28:54
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28:54
Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…
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Thomas Helfrich – How to Create a Sales Pipeline on LinkedIn
21:33
21:33
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21:33
Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs …
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David Newman – How to Make Sure you Only Ever Talk to the Right Prospects
30:03
30:03
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30:03
David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro i…
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Craig Graham - Leveraging Google Ads for Local Business Growth (Part 2)
21:09
21:09
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21:09
Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Craig Graham – Leveraging Google Ads for Local Business Growth (Part 1)
23:34
23:34
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23:34
Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Ben Albert – How to Start Marketing Your Business (Even If You're a Newbie)
23:24
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23:24
Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the liv…
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Charles Cormier - How to Make Cold Email Affordable and Effective
25:19
25:19
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25:19
Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur,…
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Janelle Amos - Lessons in Demand Generation for Building a Growth Engine
24:03
24:03
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24:03
Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients. Janelle joins Je…
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Harvey Hirsch - Case Study: How to Get 50-80% Response Rates using Paper Piranhas
28:15
28:15
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28:15
Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s uniqu…
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Cal Fussman - Ask Better Questions, Get Better Answers
28:10
28:10
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28:10
Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insi…
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Shana Brewer - Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing
21:06
21:06
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21:06
Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis…
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Jeff Craven – How to Create Lead Magnets That Fill Your Pipeline
22:23
22:23
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22:23
Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafti…
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Jeff Mendelson - Everything you need to know to use content marketing in your business
25:42
25:42
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25:42
Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. W…
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Azhar Siddiqui – Why Talent-As-A-Service is the Best Way to Grow Your Team
23:01
23:01
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23:01
Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this g…
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Rachel Lee - How to Create a Memorable Brand Even if You're Shy
25:33
25:33
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25:33
Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is …
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Chuck Anderson - Boost Your Webinar Attendance through Affiliate Marketing
25:24
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25:24
Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. Jeffro interviews affiliate …
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Austin Falter - How to Build a Loyal Following Using Short Form Video
25:47
25:47
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Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving wor…
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Julie Cortés - How to Be Interesting and Still Be Professional
22:08
22:08
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22:08
Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Fre…
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Chase Barmore - How to save 20% of your ad spend, without lowering sales
24:39
24:39
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24:39
Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms. He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring…
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Jim Schulze - Fantastic Leads and Where to Find Them
23:53
23:53
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23:53
Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success. They explore the variation of leads, the importance …
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Chris Lipper - The Fortune’s in the Follow-Up
21:30
21:30
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21:30
Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective. Jeffro sat down with guest Chris Lipper, the …
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Christine Campbell Rapine - Creating a Client Growth Engine
27:00
27:00
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27:00
Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services. They discuss the strateg…
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Nick Saller - The 7 Most Expensive Words in Business
21:36
21:36
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21:36
Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world. They discuss the common pitfalls of clinging to the stat…
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Clay Hicks – Building Relationships and Finding Your Champions
21:53
21:53
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Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His prac…
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Danny DelVecchio – Why You Need to Be Posting Videos
28:33
28:33
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28:33
Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience. Jeff…
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Mark Savant – How To Leverage AI In Your Small Business
24:08
24:08
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24:08
Mark Savant is a passionate advocate for embracing emerging technology, particularly in the SEO world. With a focus on helping businesses succeed on Google, he is dedicated to preparing them for the impact of technological advancements on workflows, processes, and marketing strategies. Mark is committed to helping businesses adapt to the ever-chang…
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Carla Cherry – Eliminating Excuses & Creating A Power Offer
31:22
31:22
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31:22
Carla Cherry is a person who has gone through a transformation in her life. Several years ago, she became tired of the cycle of making progress and then regressing in her personal goals. Today, Carla is dedicated to helping others uplevel themselves while also upleveling their businesses, creating a connected and supportive community for all. Carla…
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Defne Gencler – Mastering the Art of Copywriting
20:16
20:16
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20:16
Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy. Jeffro and guest Defne Gencler discuss the importance of effective copywriting a…
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Jimmy Newson – Thinking Big and Getting Unstuck
29:20
29:20
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29:20
Jimmy Newson is a business strategist who is passionate about helping small businesses succeed. He understands the common misconception that strategy and vision are only for big businesses, and he is on a mission to change that mindset. Jimmy knows that investing in the foundational elements of a business is essential for long-term growth, and he i…
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#107 Lydia Barrington: Learing to Thrive and Level Up in Fitness and Life
1:00:51
1:00:51
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In this conversation, Carl Paoli and Lydia Barrington discuss their relationship and impact on each other's lives. Lydia shares her journey of finding her place in the fitness industry and struggling to fit in. She talks about the pivotal moments that led her to start her own business and the evolution of her coaching style. Lydia emphasizes the im…
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Rich Bornstein – How To Stand Out Through Video Storytelling
28:54
28:54
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Rich Bornstein is a passionate storyteller with a knack for creating compelling video content. With experience in all aspects of video production, from scripting to shooting to producing, Rich has worked with a range of high-profile companies, including ESPN, CNBC, Sundance, and Adobe. He even played a role in the Netflix documentary about American…
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David Owasi – Unlocking Better Lead Generation with AI
27:22
27:22
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David Owasi is a successful service-based small business owner who has worked tirelessly to build a business he is proud of. He understands the importance of lead generation and has used digital marketing to achieve recognition and growth for his company. Jeffro is joined by digital marketing expert David Owasi, founder of Outreach Genius. Together…
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But First, Let's Meet Your Host... with Jeffro
6:24
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Hi, I'm Jeffro! I didn’t always have a fro. For most of my childhood, I had a flat top. Not sure why – maybe it was because it was safe, or it was just simple. But when I finally decided to grow out my hair in high school, something unexpexted happened. Turns out my hair was curly! And lo and behold, the fro was born. But beyond just having a more …
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#106 Jim Crowell: Finding Your Value Proposition
1:24:27
1:24:27
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In this conversation, Carl Paoli and Jim Crowell discuss various topics related to the fitness industry and entrepreneurship. They cover the challenges faced by solo fitness professionals, the importance of finding a unique value proposition, and the metrics to consider for a business of one. They also explore the dynamics of the influencer space a…
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Welcome to the Digital Dominance Podcast with Jeffro, the essential guide for local, service-based businesses striving to master SEO and Digital Marketing. Each episode is packed with actionable SEO insights and digital marketing strategies, offering practical tips to enhance your online visibility and attract local clientele. Our goal is to help y…
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#105 Jeffro Louis: Creating Moments
1:07:48
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In this conversation, Carl Paoli interviews Jeffery Louis, Jeffro, about his journey in breaking and achieving success. They discuss the importance of being true to oneself, the influence of family and approval, and the highs and lows of Jeffro;'s Olympic journey. Jeffro shares his approach to training and practice, emphasizing the need for restrai…
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#105 Heidi Lane Powell: Living In My Lane
1:02:51
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In this conversation, Heidi Lane Powell discusses her journey as a mother, her identity beyond her appearance on Extreme Weight Loss, and her approach to success. She emphasizes the importance of partnerships and sharing knowledge to create meaningful transformations. Heidi also shares her perspective on navigating relationships and advises her son…
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#104 Dan Uyemura: From Rock Bottom To $100M
1:14:39
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Dan Uyemura is the CEO of PushPress and a fitness enthusiast who has been working on startups his whole career. He recently sold his second gym to pave the way for focusing more time on PushPress.https://www.pushpress.com/Summary:In this conversation, Dan Uyemura, the founder of Push Press, shares his journey of overcoming personal struggles and bu…
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SummaryIn this conversation, Sarah Baldwin explains the importance of regulating our nervous system and how it impacts our daily lives. She discusses the common traits of people seeking help and the role of somatic therapy in navigating the nervous system. Sarah also explores the six states of the nervous system and guides supporting dysregulated i…
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#102 Teddi Dean: Midlife and Cultivating Stillness
56:56
56:56
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Teddi Dean Bennett, a Mindfulness and Yoga Teacher with roots in Southern California's surf and skateboard culture, transitioned from an extensive skateboarding career to a deep exploration of spirituality. Trained by Jason Crandell, he developed a profound appreciation for the Dharma and the teachings of the Buddha, culminating in unique experienc…
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#101 Tim Stevenson: Building Dynamic Shoulders
1:09:13
1:09:13
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Tim Stevenson is a physical performance coach and co-founder of the School of Calisthenics. Tim has deep knowledge and personal experience building high-performing shoulders after receiving multiple shoulder dislocations and two reconstructive surgeries. Learn more about Tim here: https://www.dynamicshoulders.com/Follow Tim on Instagram: https:/…
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#100 Helen Kalafatic: Life and Career of a Film Producer
1:25:37
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Helen Kalafatic, a Film and Series Producer, is renowned for her work on iconic projects such as "SpongeBob SquarePants," "Green Eggs and Ham," and Disney’s “Tinker Bell and the Great Fairy Rescue,” and specializes in CG and hand-drawn animation. Helen is a creative powerhouse with keen eye for innovation and a passion for mentoring; she excels as …
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Ian MacLeod, the former owner and co-founder of Nirvana Strength in Bali, is known for his holistic approach to fitness. Ian's focus on vitality and longevity is reflected in tailored group classes emphasizing mobility and flexibility. Recently, Ian has traveled globally, sharing his expertise and teaching his unique fitness philosophy worldwide.In…
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Dr. Nicholas Romanov, a renowned sports scientist, is the developer of the @posemethod. In this episode, in his unique and compelling ways, he shares the principles of human performance and his philosophy on movement. Originally from Russia, he relocated to the United States in the early 90s. In 2002, he conducted a groundbreaking study with Prof. …
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#97 Lee Elias: How To Build Winning Teams
1:35:03
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Lee Elias is a multi-talented individual, acclaimed author, podcast host, and championship coach whose expertise and inspirational words have left an indelible mark on audiences, especially for his expertise in building a winning team!Learn more about Lee and his work here: https://gamesevengroup.comLee Elias Instagram: https://www.instagram.com/le…
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#96 Miguel Sant'ana: More Than Handstands
1:13:01
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Miguel Sant'ana is an internationally renowned hand balancer and coach with over a decade of experience teaching his method to a diverse global audience, from beginners to high-level athletes, aiming to inspire clear understanding and commitment in hand balance practice.LEARN AND MASTER THE FUNDAMENTALS OF HAND BALANCING: https://artofhandstands.co…
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#95 Josh Pirtle: Kinda Fit. Kinda Funny.
1:28:57
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Josh Pirtle, also known as Fluffy Duck, is a prominent figure in the CrossFit community, renowned for his humor and memes centered around CrossFit, athletes, and the community.Jos Pirtle's Instagram: https://www.instagram.com/realfluffyduck/Josh Pirtle's Podcast: https://open.spotify.com/show/5Lj8Bs8JobfAiJbLOgPeSB?si=3f18187dafcf4c73Josh Pirtle's …
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Víctor Ortiz de la Torre, el cómico gimnasta que interpreta a Wilbur, ha cautivado a más de ~400,000 seguidores en Instagram. Con su humor, habilidades acrobáticas y como un ex campeón de gimnasia artística encontró su vocación en el mundo del arte y el circo. Además de su trabajo como actor y acróbata, ha creado espectáculos y recorrido el mundo c…
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