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Charles Cormier - How to Make Cold Email Affordable and Effective
Manage episode 422084570 series 3543566
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Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur, always building and growing and looking forward to the next challenge.
Charles shares his journey and insights into the world of cold email marketing, offering valuable tips and strategies for entrepreneurs looking to improve their cold outreach efforts.
Takeaways:
1. Use Apollo + SendGrid for cold email.
2. Use pattern interrupts to improve open rates.
3. Lead with value, don't pitch right away.
Connect with Charles Cormier
Website: www.topleads.agency
Website: www.charlescormier.com
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Cold outreach key for digital marketing success.
04:59 Google and Yahoo limit deliverability, Facebook bans.
08:11 Report on 56 health tech HR trends
12:20 Understanding and targeting your ideal audience.
14:30 Podcasting is the new way of selling.
16:21 Gradually increase emails to 150 daily. Use Sendgrid for deliverability as a service.
21:28 Low response rate, long sales cycles, tough market.
22:53 Dabbled in email campaigns, considering switching platforms.
More Customers here: www.frobro.com/dominate
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