Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
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There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”
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1
How To Get Your Products Featured in Christmas Gift Guides
23:59
23:59
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Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses. In this episode, we discuss about- ◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for C…
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1
Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza
33:27
33:27
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Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a…
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1
The Secret Sauce to Double your CRO With Will Lawrenson
43:33
43:33
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This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine Th…
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1
Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand?
32:47
32:47
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This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and i…
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1
Crack The Code To Getting The Perfect Investor With Andrew Leahy
33:21
33:21
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This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand! In this week’s episode we cover- What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for gett…
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1
How to Make $350k a Month with TikTok Shop - with Jordan West
44:28
44:28
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Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about- How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok …
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Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with Shopify Tricks to a more effective Shopify homepage Which review platforms he love Tips to improve your performance on Shopify store What to…
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1
Email Flow Strategy to Double Your Revenue with Mo Magdy!
28:15
28:15
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28:15
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue. This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows What is an email flow How to segment your email list better How to send fewer campaigns and still h…
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1
What Your Customer Wants But Can’t Tell You with Melina Palmer
30:23
30:23
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Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerce How the brain works and how it can be applied to your marketing Why knowing how t…
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1
Good to Great: Key shifts to take an eCommerce brand to 8 figures in 2024
27:55
27:55
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Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands …
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1
Organic Social ROI - How to Win at Social by Measuring What Matters
31:15
31:15
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31:15
This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to g…
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1
Anna Van Dijk from Lunchbox Mini: The Impact of Personalized Customer Engagement, The Journey of an Ecommerce Founder, Balancing Business and Parenthood, and more
30:10
30:10
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In this episode, we dive deep with Anna Van Dijk, the founder of Lunchbox Mini and Crumbs Co. Anna shares the journey of her successful online business, revealing insightful strategies on building customer loyalty, harnessing the power of email marketing, and maintaining a personal connection with customers. We also explore the challenges and trium…
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1
Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld
35:13
35:13
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With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase Why your strategy should be different for loyal customers vs new custo…
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1
Jimmy Hayes from Minaal: Lessons from a Successful Crowdfunding Campaign, The Power of Email Marketing, From Crowdfunding Campaign to Successful Brand, and more
32:06
32:06
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32:06
In this episode of Beyond the Inbox, we welcome Jimmy Hayes, co-founder of Minaal, a brand celebrated for its high-quality travel bags. Jimmy takes us through Minaal's journey, from its humble beginnings as a crowdfunding campaign to its evolution into a successful brand. Amidst stories of pandemic-triggered challenges and strategic product launche…
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1
Will Roman from Chisos Boots: Producing a Product People are Proud to Wear, Using Events to Build Brand Awareness, Creating a Lasting Product, and more
29:02
29:02
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In this episode of Beyond the Inbox, Will Roman, the founder of Chisos Boots, joins us to discuss his journey of creating a Texas-based boot brand known for its high-quality, handcrafted boots. Will shares how he has built a strong community around the brand and emphasizes the value of craftsmanship and exceptional customer experiences. Join us as …
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1
Michael Kuech from Your Super: Inspiring Journey from Cancer Diagnosis to Superfood Success, Creating a Thriving Community of Health-conscious Consumers, The Key to Differentiating a Brand in a Competitive ...
30:45
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In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify s…
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1
How To Sell Hamburgers for $214 with Pricing Psychology Expert Melina Palmer
40:30
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Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sal…
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1
Leonardo Caracas from Jump Ventures: Strategies for Financial Optimization in Ecommerce, The Importance of Product-Market Fit, Achieving High Average Order Value, and more
29:30
29:30
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29:30
In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discu…
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1
Katonya Breaux from UnSun Cosmetics: Bringing Inclusion to the Cosmetic Industry for Women of Color, Advocating for Sun Protection for People of Color, From Personal Need to Industry Disruption, and more ...
23:52
23:52
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In this episode, we host Katonya Breaux, the founder of Unsun Cosmetics, a pioneering company that has created a sunscreen specifically for people of color. Katonya shares her journey from identifying a personal need to successfully disrupting the beauty industry. She also discusses the challenges faced in marketing a sunscreen brand to people of c…
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1
Jessie Healy from Webtopia: Take Action to Grow Your Business with Ads, Insights into Successful Ad Campaigns, The Connection between Product Alignment and Core Human Needs, and more
31:27
31:27
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31:27
In this episode, we have an in-depth conversation with Jessie Healy, a media buying expert and founder of Webtopia. Jessie shares her insights on the changing landscape of media buying, especially in the realm of paid social advertising. She discusses the crucial role of creativity in driving successful ad campaigns and highlights the psychological…
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1
Ads Unleashed: Barry Hott's Recipe for Creative that Stops People in Their Tracks
43:27
43:27
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With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure…
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1
Selene Dior from Vitae Apparel: Premium Fitness Apparel Raising Awareness for Mental Health, A Step towards More Mindful Business Practices, The Impact of Community Engagement, and more
31:20
31:20
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31:20
In this episode, we chat with Selene Dior, the founder of Vitae Apparel. Selene shares her entrepreneurial journey and the lessons she's learned along the way. From the importance of influencer marketing and community engagement to the role of storytelling and transparency in building a successful brand, Selene provides valuable insights for anyone…
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1
Parker Olson from Forij: From Tent Living to Brand Building, Making Breakfast Anti-Inflammatory, The Role of Community in Brand Building, and more
28:25
28:25
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28:25
In this episode, we delve into the fascinating journey of Parker Olson, the founder of Forij. Parker's unconventional approach to business, which includes living in a tent and traveling in a van, has shaped his brand in unique and memorable ways. We discuss his creative marketing strategies, the importance of community in his brand, and his vision …
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1
The Marketing Framework behind a $150M Agency - Hawke Media CEO Eric Huberman
32:12
32:12
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This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three most important principles of marketing : Awareness, Nurture and Trust The two main reasons a business will fail The most im…
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1
Tony Smith from Timber Vaults: Maximizing the Potential of Email Marketing, Building a Brand in the Concealment Furniture Niche, Incorporating Customer Feedback Into Product Enhancements, and More
30:03
30:03
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30:03
In this episode of Beyond the Inbox, Tony Smith, the founder of Timber Vaults, joins us to discuss the challenges and strategies involved in marketing concealment furniture. Tony shares his journey of acquiring the business and the hurdles he faced in advertising firearms-related products on platforms like Facebook and Google. He delves into altern…
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1
Master The Art of Selling on Amazon with Hamish Conway
37:38
37:38
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In this podcast episode, we cover topics on- At what stage should you start selling their product on Amazon What categories of products are best on Amazon Why are the the first 18 months crucial Launching your product on Amazon The three C’s of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on Amazon What a…
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1
Steven Sashen from Xero Shoes: Leading the Barefoot Movement, Revolutionizing the Footwear Industry, How Minimalist Shoes Improve Performance and Health, and More
29:50
29:50
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29:50
In this episode of Beyond the Inbox, join us as we have a fascinating conversation with Steven Sashen, the founder of Zero Shoes. Steven shares his insights on the importance of natural motion and form in running, challenging traditional beliefs about footwear. Discover the drawbacks of cushioned shoes, the benefits of allowing your body to move na…
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1
Marc Lafleur from truLOCAL: 5 Years to $16.8M, Building a Purpose-Driven Brand, The Value of Continuous Learning in Entrepreneurship, and More
31:25
31:25
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31:25
In this episode of Beyond the Inbox, host Sam is joined by Marc Lafleur, the founder of True Local. Marc shares his insights and experiences as an entrepreneur, discussing the importance of purpose, the power of marketing, and the value of building a strong team. He also delves into the concept of finding one's life purpose and its role in driving …
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1
The Email Playbook for Black Friday and Peak Season
25:36
25:36
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25:36
This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn: The optimum to start sending out Black Friday emails How to segment your email list for peak season success How to approa…
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1
Leah McHenry from Mythologie Candles: Crossing $2.5M in Sales in 15 Months, Creating a Paid Community for Dedicated Fans, The Success Behind 4,000+ 5-Star Reviews, and More
30:59
30:59
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In this episode of Beyond the Inbox, Leah McHenry, the founder of Mythology Candles, joins us to share her journey as both a musician and an entrepreneur. Leah discusses how her experiences in the music industry have influenced her marketing strategies, emphasizing the power of vulnerability and connection in building a brand. She also highlights t…
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1
Finally Get Friendly With Your Ecomm Data - Courtney Lindau Lee
38:33
38:33
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If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: The best tools to track your data How to avoid the mistake…
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1
Orion Brown from The Black Travel Box: Championing Diversity in Travel, Breaking Barriers in the Personal Care Industry, Celebrating Diversity Through Innovative Products and More
33:04
33:04
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33:04
In this episode of Beyond the Inbox, host Sam welcomes Orion Brown, the founder of The Black Travel Box. The episode begins with Sam asking Orion to describe the mission behind Black Travel Box and how a trip to Japan led to its formation. Orion explains that Black Travel Box is a personal care products company specifically focused on the needs of …
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1
Candace Cui from ZBiotics: Releasing the Worlds first Genetically Engineered Probiotic, Building Trust Through Content Marketing, and More
30:06
30:06
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30:06
In this episode of Beyond the Inbox, I’m joined by Candace Cui, a growth marketer at Biotics. Candace shares insights into the development and launch of their innovative product, Z Biotics. She discusses the importance of customer education and transparency in the health and beauty industry, as well as the role of content marketing in building cons…
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1
Vino Jeyapalan from Kabo: Bringing Human-Grade Dog Food to Dog Owners, Dragon's Den, 3PL Logistics, and More
32:47
32:47
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In this episode of Beyond the Inbox, Vino Jeyapalan, the founder of Kabo, a leading fresh dog food company in Canada, joins the host to discuss his entrepreneurial journey and the growth of his business. Vino emphasizes the importance of executing ideas and finding ways to scale and delegate tasks. He shares his approach to documenting processes by…
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1
Unlocking the eCommerce Treasure Trove: AI, Conversion, and Customer Psychology with Eric Melchor
31:33
31:33
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31:33
This week, join us as we take a deep dive into: How to maximize average order values The biggest conversion rate optimization mistakes - and how to avoid them How you can review and edit AI-generated content via Optimonk How user-centric feature development can help identify features that resonate with your users Tackling CRO and Facebook ads chall…
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1
Sarah Vilenskiy from Blossom Essentials: How to Scale a Skincare Brand
30:20
30:20
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30:20
In this episode, Sarah Vilenskiy, the founder of Blossom Essentials, joins us to share valuable insights into her marketing strategies. She discusses her approach to Facebook advertising, email marketing, and influencer marketing. Sarah emphasizes the importance of content organization and provides advice for ecommerce founders on self-care and men…
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1
Scott Brown from Paddle Smash: Creating a Revolutionary Outdoor Game, Capturing retailers' attention, Increasing Brand Recognition, and More
31:45
31:45
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31:45
In this episode, Scott Brown, co-founder of Paddle Smash, joins the show to discuss the journey of bringing their outdoor game to market. Paddle Smash combines elements of pickleball and Spikeball, targeting the pickleball-loving parent niche. Scott shares insights into their marketing strategy and the role user-generated content plays in driving b…
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1
Geek Out With Us: What's working now on Meta and Google Ads
39:07
39:07
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This weeks episode is a special one! I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on: Success we are seeing with Web+Shops Campaigns on Meta Demystefying Cost Cap campaigns A Tactic for using Bid Caps to speed up ad delivery during a short campaigns A strate…
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1
Isabel Aagaard from Last Object: Eliminating Single-Use Products, Building a Sustainable Household Brand, The Importance of Collaborative Design, and More
33:45
33:45
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In this episode of Beyond the Inbox, Sam interviews Isabel Aagaard, co-founder and CEO of Last Object, a sustainable brand that creates reusable alternatives to single-use items. Isabel shares the journey of Last Object, the company's marketing strategies, and the future of sustainability. The episode covers Last Object's expansion from creating re…
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1
How Mr Beast’s Feastables is revolutionizing Customer Experience with Jess Cervellon
42:02
42:02
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42:02
This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: How to make each customer feel like a VIP customer What stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer b…
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1
Jake Karls from Mid-Day Squares: Disrupting a $140 Billion Chocolate Industry, Releasing a Hershey “Diss Track,” Mandating Group Therapy for Co-Founders, and More
28:18
28:18
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28:18
In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls also talks about the challenges of running a business with family members and how in-house therapy s…
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1
Joe Anhalt from Koio: Building a Sustainable Footwear Brand, Launching a Biodegradable Sneaker, Effective Ad Creatives, and More
31:20
31:20
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31:20
In this episode, Sam interviews Joe Anhalt, the Director of Growth Marketing at Koio. They delve into the strategies and methods that have made Koio a successful and sustainable footwear brand, including effective ad creatives, targeted messaging for new customers, and the importance of understanding user needs. Joe also shares insights on acquirin…
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1
How 22 year old Olivier Momma scaled his Ecomm to $35 M in revenue in just 6 years
30:26
30:26
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Show Notes- Insider secrets to a massive Kickstarter campaign Pre-campaign preparation and lead generation for Kickstarter Ekster’s journey: From initial campaign to phenomenal growth Building a strong team and performance marketing strategies Mastering the art of advertising and scaling A peek behind the curtain of an 8-figure creative process Nai…
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1
Chris Orzechowski from The Email Copywriter: A Masterclass In Ecommerce Email Copywriting
32:08
32:08
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32:08
In this episode, Sam interviews Chris Orzechowski, a renowned email copywriter and expert in ecommerce email marketing. They discuss the importance of storytelling in emails, how to write compelling subject lines, and the role of AI in email marketing. Chris shares his insights on metrics that matter and why earning per subscriber is a key metric t…
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1
Douglas Lim from Crochet Surprise: Building a Successful Subscription Box Business, Moving to a Paid Community Membership Model, Turning Customers Into Friends, and More
29:39
29:39
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29:39
In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers, becoming the face of the brand, and the challenges of marketing in the subscription box and ecommerce i…
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1
Ramon Van Meer from Alpha Paw: Scaling a Dog-Ramp Business to $50M+, Insights on Content Marketing, Email Campaigns, and More
30:04
30:04
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In this episode of Beyond the Inbox, Ramon Van Meer, founder and CEO of Alpha Paw, shares his insights on content marketing, email campaigns, and more. He also discusses the challenges faced by his company during the COVID-19 pandemic and how they adapted to changes in the pet industry. Ramon talks about the importance of understanding customer pai…
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1
Kurt Elster spills everything you need to know about the 2023 Shopify Editions Updates
34:32
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This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: The most notable of the 100+ Shopify Updates Shopify’s AI assistant- sidekick and how it will actually help you. Shopify’s A…
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1
Michelle Lai-Saun Chu from KONOS: Empowering Dog Parents, Building an Inclusive Community, Championing DEI and More
30:11
30:11
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In this episode, we talk to Michelle Lai-Saun Chu, founder and owner of KONOS, a company that produces healthy and delicious dog treats. Michelle shares her journey to becoming a small business owner, the challenges she has faced along the way, and how she has built a community around her brand. She also talks about her passion for dog training and…
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1
Sam Tichnor from FFUPS: Building an Unapologetically Indulgent Snack Brand, the Role of Brand Personality in Marketing, Embracing Slow Growth, and More
30:48
30:48
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In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a…
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Winning with creative - training episode on to create ads that actually convert!
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21:40
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21:40
Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology! Tune in to find out * How emotion and storytelling can be the powerhouse behind your ad success * Stan…
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