Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld

eCommerce Impact Podcast

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4M ago 35:13

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With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.

In this episode, we dive deep on topics of-

Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
Why your strategy should be different for loyal customers vs new customers
Strategies to convert a one time customer into a loyal customer
How 50% of the loyalty is built before first-time purchase via brand marketing
How promoting best sellers on your most expensive channels lift your conversation rate
The 30 first golden days of communication: Period to retain more customers
What mistakes brands make which don’t help customer retention
What metrics to use for brands to check their retention strategies
Strategies for direct mail for ecomm brands
Mistakes commonly made during loyalty programs
How to strategically approach your retention in 2024

Find Alex Greifeld on -

https://nobestpractices.co/

https://twitter.com/heyitsalexP

http://nobestpractices.co/newsletter/

48 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Jessie Healy