What Your Customer Wants But Can’t Tell You with Melina Palmer

eCommerce Impact Podcast

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4M ago 30:23

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Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology.

Secrets of the brain that are most relevant to e-commerce
How the brain works and how it can be applied to your marketing
Why knowing how to communicate with your customers is a game-changer
User-buyer psychology to get more sales
How can you apply behavioural economics to make your website and ads perform better
Where do you begin to learn about consumer psychology
16 concepts to apply behavioural economics to your eCommerce business
Why is framing your offer is important for marketing
What is priming and why is it important for brand-building
What is the peak-end rule in marketing?
How choice architecture impacts your e-commerce business
Fun idea to tackle your 404 errors page

Find Melina -

Website : thebrainybusiness.com / @thebrainybiz

Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

51 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Jessie Healy