Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from o ...
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Local Business Stories by Alignable: Careers, Entrepreneurship, Local Business and Small Business
Alan Belniak | Interviews with small, local, and independent business experts and entrepreneurs across North America. Also passionate solopreneurs, small/medium businesses (SMBs), and small business owners (SBOs)
Welcome to Local Business Stories by Alignable, where real business owners and leaders share real stories from Main Street. Each show, Alignable sits down with one of the local independent businesses that fuel the nation’s economy to understand what got them motivated, how they got started, what fuels their passion, and what keeps them going. You’ll hear stories from others just like you about some of the same issues you face, so you can learn from one another to move your business forward. ...
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Episode 31 - Al Rosenbaum on Messaging, Sales Playbooks and Unique Value Propositions
1:23:31
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Episode 31 - Al Rosenbaum on Messaging, Sales Playbooks, and Unique Value Propositions Summary Ed Marsh and Al Rosenbaum discuss the changing landscape of sales training and the challenges faced by sales professionals today. Topics include the importance of understanding the buyer's perspective, focusing on value proposition, and tying the product …
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Episode 30 - Amy Franko on Building an Effective Sales Strategy
1:17:32
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Episode 30 - Amy Franko on Turning Sales Strategy Into Profit, Women in Sales, Board Governance over Sales and more Summary In this conversation, Ed Marsh interviews Amy Franko, a sales strategist and author, about sales strategy and the role of sales in organizations. They discuss topics such as leadership, accountability, sales training, and the …
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Episode 29 - Dan Allford & Johnny Tyler on Industrial Video Marketing and LinkedIn
1:12:35
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Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties Dann Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail Summary Just Get it Done! TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn. Dan & Johnny emphasize the importance of authenticity …
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Episode 28 - Vaughn Mordecai on Sales Channel Ecosystems and PRM Software
1:18:15
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Episode 28 - Vaughn Mordecai on Building Powerful Indirect Sales Channel, Navigating Partner Ecosystems, and the Potential of PRM Software Summary In this episode, Ed Marsh and Vaughn Mordecai discuss the evolution of channel partnerships in the industrial space. They explore the concept of an ecosystem and how businesses are moving towards many-to…
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Episode 27 Alyssa Gelbard on Personal Branding, Executive Presence, and LinkedIn
1:19:23
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Alyssa Gelbard on the Power of Personal Branding, Executive Presence and LinkedIn - Industrial Growth Institute Podcast Episode # 27 with Ed Marsh Summary Alyssa Gelbard, founder and CEO of Point Road Group, discusses the importance of personal branding and executive presence in driving credibility and trust. Gelbard highlights the need for compani…
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Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research
1:25:24
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Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh Summary Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding the right path to predictable revenue growth. He emphas…
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Episode 25 Adam Honig on Why CRM Adoption is Poor and Initiatives Often Fail
1:14:10
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Adam Honig on Why CRM Adoption Rates are So Chronically Low Among Industrial Sales Teams - Industrial Growth Institute Podcast Episode # 25 with Ed Marsh Summary In this podcast episode, Ed Marsh and Adam Honig discuss the challenges and misconceptions surrounding CRM in the industrial manufacturing space. They explore the reasons why many sales re…
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Episode 24 - Rudy Scarito on Middle Market Industrial M&A and Access to Capital
1:16:56
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Rudy Scarito on Middle Market Industrial Mergers, Acquisitions and Access to Capital - Industrial Growth Institute Podcast Episode # 24 with Ed Marsh Summary Rudy Scarito, an investment banker with extensive experience in mergers and acquisitions, shares insights on the importance of considering acquisitions and exits as part of a business growth s…
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Episode 23 - Jim Blasingame on the Age of Customer Relevance: Human Connection in a Digital World
1:25:19
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Jim Blasingame on the Age of Customer Relevance - Industrial Growth Institute Podcast Episode # 23 with Ed Marsh Summary Jim Blasingame, a consultant, strategist and futurist, chats with host Ed Marsh about the importance of capitalism and the concept of abundance. He emphasizes the need for businesses to adapt to the digital age and prioritize rel…
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Episode 22 - Dan Ott on Generational Conflicts in Industrial Marketing and Sales
1:27:47
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Dan Ott on Generational Conflicts in Industrial Marketing and Sales - Industrial Growth Institute Podcast Episode # 22 with Ed Marsh Summary In this episode Ed Marsh interviews Dan Ott, the Creative Content Manager for the National Tooling and Machining Association (NTMA). They discuss the challenges faced by middle-market industrial manufacturing …
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Episode 21 - Cece Kintner on Marketing and Sales Operations for Industrial Manufacturers
1:22:27
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Cece Kintner on RevOps and Marketing and Sales Operations for Industrial Manufacturers - Industrial Growth Institute Podcast Episode # 21 with Ed Marsh Summary Cece Kintner, Director of Marketing and Sales Operations at TekStream Solutions, shares her insights on industrial marketing and sales, trade shows and events, and the evolution of buyer beh…
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Episode 20 - Jon Russo on Account Based Marketing and Sales for Industrial Manufacturers
1:25:05
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Jon Russo on Account-Based Marketing and Go To Market Strategies - Industrial Growth Institute Podcast Episode # 20 with Ed Marsh Summary In this episode, Ed Marsh interviews Jon Russo, a three-time global CMO and the founder of B2B Fusion. They discuss account based marketing (ABM) and its evolution into account-based go-to-market strategies. They…
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Episode 19 - Ben Tagoe on Using Data to Optimize Your B2B Sales Hiring and Performance
1:26:40
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Ben Tagoe on the Power of Data and Analytics to Improve B2B Sales Performance - Industrial Growth Institute Podcast Episode #19 with Ed Marsh Summary Ben Tagoe is the CEO of Objective Management Group (OMG), a company that provides talent assessments for sales teams. He and Ed discuss the importance of data in sales and how OMG uses data to help co…
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Episode 18 - Franz Josef Schrepf on Partnership Ecosystems and Go To Market Strategy
1:24:26
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Franz Shrepf Lays out the Power of Partnership Ecosystems and the Nearbound Movement - Industrial Growth Institute Podcast Episode #18 with Ed Marsh Summary In this episode, Ed Marsh interviews Franz Schrepf, a director of strategic partnerships at StreamYard and a renowned expert on partnerships. They discuss the importance of partnerships in tech…
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Episode 17 - Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent
1:24:57
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Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent - Industrial Growth Institute Podcast Episode # 17 with Ed Marsh Summary In this episode, Ed Marsh interviews Brisa Renteria, a sales expert and CEO of Improved Growth, about the challenges of hiring and training sales teams. The discussion covers a variety of topics in…
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Episode 16 - Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment
1:39:03
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Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment - Industrial Growth Institute Podcast Episode # 16 with Ed Marsh Summary Dustin Levy, Vice President of the Industrial Safety Business Group at Gentex Corporation, chats with host Ed Marsh about a wide range of industrial marketing and sales topics including: comfort, learn…
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Episode 15 - Lisa Thompson on Strategic Pricing for B2B Companies
1:28:10
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Lisa Thompson Unveils Secrets of Strategic Pricing - Industrial Growth Institute Podcast Episode # 15 with Ed Marsh Summary In this conversation, Ed Marsh interviews Lisa Spadafora Thompson, a globally known expert in pricing and portfolio growth for B2B companies. They discuss strategic pricing, product management, and the challenges faced by indu…
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Episode 14 - John Panaccione on Veterans in Business and the Silver Tsunami
1:20:28
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John Panaccione on Decisions and Veterans in Business - Industrial Growth Institute Podcast Episode # 14 with Ed Marsh Summary In this episode, Ed Marsh interviews John Panaccione about the importance of inorganic growth and the role of inorganic growth options in revenue growth. They discuss John's background, his experience in small business fina…
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Episode 13 - Jon Selig Unleashed on Humor in Sales and Prospecting
1:19:41
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Jon Selig on the Power of Humor to Improve Sales and Prospecting - Industrial Growth Institute Podcast Episode 13 Summary Episode 13 starts with Jon Selig and Ed Marsh lamenting the fact that sales can be less fun than it was a decade ago. Salespeople and prospects feel overwhelmed by repetitive sales cadences and stale tactics. John Selig, a stand…
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Episode 12 - Kathleen Booth on why Community is the New Google
1:13:25
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Kathleen Booth on Professional Communities and Marketing and Sales Alignment - Industrial Growth Institute Podcast Episode 12 Summary In Episode 12 of the Industrial Growth Institute Podcast, host Ed Marsh and guest Kathleen Booth discuss the role of community in personal and professional development, as well as organizational success. Boil it all …
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Episode 11 - Scott MacKenzie on Podcasting for Business Development
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Scott MacKenzie on the Business Development Power of Podcasting - Industrial Growth Institute Podcast Episode 11 Summary Scott MacKenzie is the founder of Industrial Talk, an innovative and disruptive business that he founded after taking a company public, retiring, and wanting to do something fun. But the business builds on a crucial discovery he …
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Episode 10 - Trista Morrison on Strategic Communications as a Forcing Function for Corporate Strategy
1:21:57
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Trista Morrison Talks Strategic Communications, Strategy and Boards - Industrial Growth Institute Podcast Episode 10 Summary Trista Morrison, a seasoned bio-pharmaceutical executive, started her career as a biologist and journalist. In this episode she discusses the intersection of communications and strategy in the industrial growth context. Trist…
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Episode 9 - Mario Trafficante on NCAA Athletes in Sales and Sales Management KPIs
1:11:41
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Mario Trafficante on Athletes in Sales & Managing Sales KPIs: Industrial Growth Insitute Podcast Episode 9 Summary In Episode 9, host Ed Marsh interviews Mario Trafficante, a former NCAA hockey player, and an expert in technology optimization and sales. Mario shares his background and expertise in B2B sales and discusses the importance of routine, …
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Episode 8 - Jeff Cross on Creating a Media Publishing Function
1:04:36
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Jeff Cross on Industrial Media and Publishing: Industrial Growth Insitute Podcast Episode 8 Summary Ed Marsh is joined by Jeff Cross, the media director of ISSA, the Industrial Cleaning Trade Association for Episode 8 of the Industrial Growth Institute. Jeff shares his career journey and how he transitioned from journalist to owning a cleaning and …
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Episode 7 - Terri Hoffman on Industrial Marketing for Manufacturers
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Industrial Marketing for Manufacturers Built Right - Terri Hoffman riffs on NCAA athletics, accountability, strategy, and even UTVs and wine - all on Industrial Growth Institute Episode 7 Summary In Episode 7 of the Industrial Growth Institute Podcast, Terri Hoffman, founder and CEO of Marketing Refresh, joins Ed Marsh to discuss industrial marketi…
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Episode 6 - Carole Mahoney on the Role of Sales Managers and Buyer First Selling
1:27:32
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From Single Mom and Struggling Waitress to Sales Trainer & Author - Carole Mahoney on Industrial Growth Institute Episode 6 SummaryIn this episode, Ed Marsh interviews Carol Mahoney, a sales trainer and coach, about her journey through personal and business frustrations, the critical role of B2B Sales Managers, and the importance of mindset in sale…
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Episode 5 - Peter Caputa on the evolution of digital marketing and the power of data for revenue growth
1:22:06
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From Chemical Engineer to Inbound Marketing Legend - Peter Caputa on Industrial Growth Institute Episode 5 Summary In this episode, Ed interviews Peter Caputa IV, CEO of Databox, about his career and insights into #DigitalMarketing, #B2BSales and businesses. He shares his journey from the 15th employee at #HubSpot through his launch and management …
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Episode 4 - Markus Rimmele on Servitization & Digitalization of Industrial Support
1:14:54
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Growing Aftermarket Sales & Service with Digitization - Markus Rimmele on Industrial Growth Insitute Episode 4 Key Points Digitalization can help middle-market industrial manufacturers improve the buyer experience and differentiate their offerings. An adapted mindset and digital approaches can help grow high profit aftermarket parts, service and tr…
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Episode 3 - Bob Apollo on Outcome-Centric Sales
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In this episode, Ed Marsh interviews Bob Apollo, the founder and chief outcomes officer of Inflection Point Strategy Partners, a UK based sales effectiveness consultancy. They discuss Bob's career journey, the evolution of B2B sales, accountability in sales, different sales methodologies, and Bob's concept of outcome-centric selling. Bob emphasizes…
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Episode 2 - Sean Hurd on Military Vets in B2B Sales and Business Development
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In this conversation, Ed Marsh interviews Sean Hurd, a career Special Operations Soldier, former Sergeant Major in the U.S. Army, and current veteran advocate at Shift Group. Sean shares his military background, including his time in the Ranger Regiment and Special Forces, and explains why he transitioned to a career in sales. He highlights the imp…
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Episode 1 - Chris Fox on Video for Industrial Marketing
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In this episode, Ed Marsh interviews Chris Fox, a content creator and consultant in the manufacturing marketing space. In addition to bourbon, music, and journalism, they discuss the importance of storytelling and creativity in content creation, as well as the value of imperfection and taking risks. Chris shares his experience in creating engaging …
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Ed Marsh introduces the Industrial Growth Institute podcast that helps B2B industrial manufacturers grow revenue.By Ed Marsh Consulting
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Ep #19: Why Small Business Should Marry New School and Old School Tactics with Jim Blasingame
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Jim Blasingame covers a wide range of subjects, including advice about hiring and where you should find capital to invest in your business. We also talk about what big companies do better than small businesses (and how you can change this), the most important characteristics of successful small business owners, and why tapping into the age of the c…
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Ep #18: Celebrating Small and Locally Owned Businesses with Bill Brunelle of Independent We Stand
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Today's special edition of the Local Business Stories by Alignable podcast highlights another industry luminary. Bill Brunelle, co-founder of Independent We Stand, is doing amazing work supporting small businesses around the country. IWS is inspiring small businesses to celebrate their locally owned status and helping them compete with big box reta…
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Ep #17: Alternative Funding and Small Business Success with Jared Hecht
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In this episode, Jared Hecht talks about the experience that inspired his business Fundera, which provides alternative funding to small business owners. We talk about the common ways that small businesses raise money, and how alternative funding can be a wiser and more cost-effective lending option. If you're a small business owner struggling to ge…
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Ep #16: A Holistic Approach to Marketing with CJ Rapp of 1 Click Solutions
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In this episode, CJ shares how he leveraged the power of the internet, combined wit his 20 years of business savvy, to help other businesses expand. He also talks about how a holistic approach to marketing can impact business growth, why his strategies drive instant results, and provides excellent resources that small business can use now to acquir…
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Ep #15: Politics, Economics, and Small Business Positivity with Gene Marks of The Marks Group
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In this episode, we spoke with Gene Marks, a writer and small business aficionado in his own right. We talked about which presidential candidate could be best for small businesses, which business sectors are flourishing vs. floundering, and happy small business stories that deserve more attention.
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Ep #14: Tuning Into Location-Based Marketing with Raj Lakkaraju of Beeker
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Raj Lakkaraju describes the failures he encountered in pursuit of his most successful venture to date. If you're looking for a simple yet effective new way to market, listen in!
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Ep #13: Dancing to the Tune of Repeat Business with Ben Domena of Create Excitement
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Ben Domena shares his strategies for generating repeat business and pivoting to be resourceful during cycles of slow times. Business owners who regularly face customers will find Ben's local business story helpful and insightful.
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Ep #12: Custom Service Turns Around a Failing Business with Steve Dreiling of EaglesNest Wood and Pottery Shop
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Today, we're talking with Steve Dreiling from EaglesNest Wood and Pottery Shop. Steve talks about his experience buying an existing business on the verge of failure. By adding his custom approach to woodworking and pottery, Steve has been able to turn the business around. In addition to the custom development service, he added a component to the bu…
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Ep #11: How To Use Daily Deal Marketing for Massive Profits with Stacey Riska From Daily Deals for Massive Profits
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We are excited to have Stacey on to show us how she leverages sites like Groupon and Living Social to help small businesses increase their reach, advertising, and exposure. We also discuss integration strategies for building customer retention with customers that come in for daily deals.
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Ep #10: The Value of Content Marketing for Small Businesses with Rieva Lesonsky of GrowBiz Media
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Tune in to learn about learn about alternative funding sources and why small businesses have a treasure trove of resources available to them beyond banks and the SBA. We also dig into the differences between marketing and advertising and just why small business owners need to focus on a content marketing strategy.…
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Ep #9: Making Yoga Simple with Anita Perry of YogaAnita
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This week, we are joined by Anita Perry, Founder of YogaAnita and Author of YogaMinute. She has a master’s degree in education and is a frequent presenter at Title I and education conferences. Anita has been in the yoga and fitness industry since 1978 and today she shares with us how it has evolved for her over the years. Get full show notes and mo…
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Ep #8: Old-School Manners Meets New-School Technology with Marcia Whyte of Send Out Cards
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Marcia Whyte joins us to share her small business experience, what got her started in the business world, and how she stayed with the idea until it became a success. Tune in as Marcia shares stories seizing opportunities and how creating authentic relationships can positively impact your company's bottom line. Get full show notes and more informati…
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Ep #7: Overcoming Fear and Thriving in Online Marketing with Lisa Parziale of Portside Marketing
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In this conversation with Lisa, we talk about her computer training with the military and the business knowledge she gained from her time in the corporate world. Lisa shares how she has combined both experiences to establish a marketing firm with customer satisfaction at its heart, and how to overcome fear when building your business. Get full show…
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Ep #6: Harnessing the Power of Content Marketing with Ann Handley
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In this episode of Local Business Stories, Ann Handley tells us some excellent stories about local businesses she's worked with that take content marketing to impressively unique places. From Snapchats about pizza, to smartphone apps, to music videos about cleaning carpets, Ann details how any local business can harness the customized opportunities…
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Ep #5: From Navy to Online Marketing Consulting with Viktor Nagornyy of ProjectArmy
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Viktor joins us to share his journey that led him to become an entrepreneur and launch ProjectArmy. In this wide-ranging conversation, we cover Victor’s biggest successes, as well as the challenges that shaped him into a thriving business owner. He also shares his unique process for hiring and training new team members. Get full show notes, resourc…
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Ep #4: Nurturing Your Intuition with Pat Helmandollar of Savvy Salon and Day Spa
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We invited Pat to share the story of how she embarked on the path of entrepreneurship, how she started each one of her businesses, as well as the peaks and valleys she experienced on that journey. Pat also shares how she was able to build up her clientele and create a team-based approach to better serve her clients. Get full show notes, resources, …
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Ep #3: Say “Yes!” to Opportunity: Catching the Entrepreneurial Bug in Costa Rica with Eddie Davis of FINSYNC
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Eddie joins us to share his small business story, what got him started with entrepreneurship, and what fuels his passion for being a business runner. Tune in as Eddie talks about his transition from his Costa Rican real estate businesses to joining the Atlanta-based team of FINSYNC. He also recounts his most impactful moments in business, as well a…
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Ep #2: From Airport Security Holding to Entrepreneurship with Andre Harrell of AH2 & Beyond Consulting
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Today, we’re excited to welcome Andre Harrell, the founder of AH2 & Beyond Consulting, based in New Hope, Pennsylvania. Andre’s consulting organization offers expertise in the areas of Sales, Marketing, Sales Training, and Business Operations. Get full show notes, resources, and more information here: http://bit.ly/28JzQv6…
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