Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your e-commerce operations and reveal the best strategies to develop your site’s success. The E-commerce Toolbox: Expert Perspectives is the ideal podcast for e-commerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting e-commerce websites, engaging in extensive and expert conversations with our guests. Get ready to exp ...
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E-commerce Experts Anton Grebener and Stanislav Publika of Astound Digital: The Potential of Headless and Composable Commerce
24:58
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24:58
In this episode, Kailin Noivo is joined by Anton Grebener, Head of Revenue at Astound Digital, and Stanislav Publika, Senior Technical Director of Composable Commerce at Astound Digital, to explore The difference between headless and composable commerce Why a business might consider moving toward a composable system The real-life business impacts o…
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E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z
20:48
20:48
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20:48
In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore Marketing luxury brands to Gen Z How to personalize experiences for Gen Z customers Driving conversions and merchandising with AI The state of e-commerce in the Middle East To detect, prioritize and resolve E-commerce errors with ease, click here to…
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E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search
17:55
17:55
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17:55
In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss Why collaboration is key for Search departments, particularly with Merchandising Why education is a crucial part of the role of a professional operator in Search When should a business take the leap to create a dedica…
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E-commerce Expert Dan Wardle: The Adoption of Headless Commerce and AI to Supercharge Business Growth
19:11
19:11
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19:11
In this episode, Kailin Noivo interviews Dan Wardle, the VP of Sales at Noibu for a discussion on: The gap in E-commerce monitoring tools The shift towards composable and headless E-commerce systems The cautious adoption of AI technologies Maintaining brand identity through customized customer experiences. The balance between customization and user…
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E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
20:51
20:51
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20:51
In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on: Data driven versus data informed approaches How to keep the human element at the center of decision making Smoothing friction between marketing and e-commerce KPIs The upsides and pitfalls of comparing yourself to your compet…
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E-commerce Expert Emily Levada: Understanding The Trust Equation for Product Managers
22:34
22:34
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22:34
In this episode, Product Strategy and Culture Consultant Emily Levada joined host Kailin Noivo for a deep dive into: The trust equation and its role in e-commerce How to align teams who are spread across the world Managing blitz scaling The inherent tensions in catalog management To detect, prioritize and resolve E-commerce errors with ease, click …
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E-commerce Expert Steve Holsinger of DEPT: Why Fast-Growing Businesses Need to Go Headless
23:26
23:26
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23:26
In this episode, Steve Holsinger joined our host, Kailin Noivo to delve deep into e-commerce platforms and software architecture. Steve is the Chief Architect at DEPT and spoke with us about: The differences between monolithic, composable and headless e-commerce platforms What KPIs drive decisions on technical architecture in e-commerce Why heavily…
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E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
20:27
20:27
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20:27
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss: Maintaining competitiveness in a market filled with promotions and discounts How to measure the right KPIs Using first-party data to personalize experiences How Canada Goose is leveraging social commerce and influencer …
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E-commerce Expert April Sabral of Retailu: Fostering a Positive Leadership Culture in E-commerce
23:51
23:51
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In this episode, Kailin Noivo is joined by April Sabral, CEO at April Sabral Leadership and Founder at Retailu, to discuss: Shift in leadership focus as roles evolve due to technological advancements like AI Leadership skills like decision-making and managing ambiguity Mindset as a competitive advantage Keeping teams engaged and fostering creativit…
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E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
22:56
22:56
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22:56
In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss: Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team How generative AI is taking e-commerce into a new paradigm The ways generative AI can be utilized to conn…
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E-commerce Expert Adrien Levinger of FAV Solution: Mitigating Data Loss and Friction During Migration
20:57
20:57
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20:57
In this episode, Kailin Noivo is joined by Adrien Levinger, CEO of FAV Solution, a leader in Shopify implementations. to discuss: Defining your goals and selecting the right CMS for your company How to mitigate against data loss and discrepancies by preparing well and taking an iterative approach to digital transformation Why the aesthetics of your…
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E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
24:46
24:46
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24:46
In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss: How AI is fast-tracking the evolution of e-commerce Why reducing the number of clicks it takes to make a purchase will improve conversion rates How to approach mobile-first strategies Balancing competitive pricing and profitability ma…
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E-commerce Expert Nabil Malouli of DHL: How to Master Supply Chain and Customer Satisfaction
22:20
22:20
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22:20
In this episode, Kailin Noivo is joined by Nabil Malouli, SVP of Global E-commerce and Returns at DHL, to discuss: The critical role of supply-chain excellence in mid-market success Why profitability and streamlining returns serve as the backbone for sustainable growth in E-commerce How D2C brands can scale success through customer satisfaction and…
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E-commerce Expert Sharon Gai: How Brands Across the World Use AI
21:16
21:16
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21:16
In this episode, Kailin Noivo is joined by Keynote Speaker Sharon Gai to discuss: How AI can help to bridge cultural differences eCommerce in China versus the western world How AI is implemented in Chinese eCommerce companies to streamline operations The dynamic nature of eCommerce To detect, prioritize and resolve E-commerce errors with ease, clic…
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E-commerce Expert Mathew Vermilyer of At Home Group: Avoiding Analysis Paralysis When Making Data-Driven Decisions
18:08
18:08
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18:08
In this episode, Kailin Noivo is joined by Mathew Vermilyer, Senior Director of eCommerce Analytics and Optimization at the At Home Group, to discuss: How the At Home Group utilizes data to drive decision making Avoiding analysis paralysis How to use data to increase conversion rates Upcoming analytics trends To detect, prioritize and resolve E-com…
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E-commerce Expert Jorge Ramirez of Joma Sport: The When, Why, and How of eCommerce Replatforming
19:11
19:11
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19:11
In this episode, Kailin Noivo is joined by Jorge Ramirez, former Global Head of eCommerce and Digital Marketing at Joma Sport, to discuss: The concept of replatforming in eCommerce When, why, and how to replatform for effective business growth Enhancing user satisfaction in business expansion How to choose the perfect platform for your business The…
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E-commerce Expert Alexander Khan of Stott and May: How to Build a Winning eCommerce Team
26:59
26:59
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26:59
In this episode, Kailin Noivo is joined by Alexander Khan, Head of eCommerce Technology Practice at Stott and May, to discuss: The pros and cons of in-house eCommerce teams versus agency partners How to find the perfect candidate for engineering roles Why prioritizing hard skills over soft skills is a must when hiring Strategies for effective eComm…
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Understanding E-commerce Customer Satisfaction KPIs with Luis Gerardo Torres of Specialized Bicycles
20:56
20:56
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20:56
In this episode, Kailin Noivo is joined by Luis Gerardo Torres, head of eCommerce operations at Specialized Bicycles in Europe to discuss: The differences between the South American and European eCommerce market How to measure and gain a deeper understanding of customer satisfaction Why it’s important to decipher how you are delivering value and no…
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E-commerce Expert Nate Kennedy of Horizon Hobby: How to Balance Customer Loyalty and Acquisition
20:15
20:15
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20:15
In this episode, Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby, to discuss: How eCommerce brands are benefiting from increased insights into their customers How to balance customer loyalty and acquisition Whether it’s possible to spend your way into an experience-based market To detect, prioritize and resolve E-…
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Product Expert Dhruv Mehrotra: AI is Here to Enhance Human Judgement, Not Replace It
20:44
20:44
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20:44
In this episode, Kailin Noivo is joined by Dhruv Mehrotra, former Vice President of Product Management at Wish to discuss: How generative AI is disrupting operational processes Frameworks for integrating AI into your workflow Where AI will and won’t replace humans If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Pod…
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E-commerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics
20:39
20:39
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20:39
In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss: The key to transitioning from traditional sales to eCommerce The importance of customer experience in the modern eCommerce landscape KPIs for the success of an eCommerce transformation W…
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E-commerce Expert Rigel St. Pierre of Mejuri: Fitting Emerging Technologies Into Your Business Roadmap
19:26
19:26
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19:26
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Rigel St. Pierre, Director of Engineering at Mejuri, to discuss: Fitting emerging technologies into a business roadmap Bringing product people into engineering teams Protecting customer data in the age of AI The benefits of creating relationships with othe…
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E-commerce Expert Susie Benson of Fitbit: Balancing Data Capture and Privacy Legislations
15:02
15:02
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15:02
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit, to discuss: Susie’s journey from banking to eCommerce How to approach data capture Balancing data capture with privacy legislation The importance of simplicity to eCommerce Susie Benson is the driving force b…
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E-commerce Expert James Connell of Carbon Balance: How to Balance Profitability and Sustainability
23:06
23:06
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23:06
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance & eCommerce Consultant to discuss: How the 2002 Olympics started the growth of Roots How being omnichannel has changed over the last two decades Balancing profitability with sustainabi…
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E-commerce Expert Ksenia Rodionova of Yum! Brands: Transitioning a Business From Offline to Online
17:12
17:12
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17:12
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands, to discuss: Transitioning a business from offline to online Maintaining profitability when moving online What brands can gain from moving online Ksenia Rodionova is the digital dynamo behind Yum! Brands' …
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E-commerce Expert P.J. Worsfold: How to Personalize eCommerce Experiences in 2024
18:02
18:02
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18:02
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada, to discuss: The shift in consumer attitudes towards buying online The different personalization measures eCommerce brands can take How AI will chang…
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E-commerce Expert Jim Parris: Understanding How to Approach Bugs and Instability
20:34
20:34
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20:34
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jim Parris, an eCommerce Architect. Join them as they: Discuss how technology decisions influence customer interactions Explore how to approach bugs and instability Examine approaches to leverage data and analytics to evidence decisions Highlight Jim's app…
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E-commerce Visionary Jordan Baines of Inkbox: Mastering AI, Navigating eCommerce Trends & Driving Sustainable Growth
19:45
19:45
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19:45
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jordan Baines, Vice President of eCommerce and Digital Marketing at Inkbox, to discuss the future of eCommerce. Join them as they: Discuss Incorporating AI for Enhanced Results Delve into Inventory Strategy for Profitability Examine In-House Development vs…
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E-commerce Expert Ben Stendahl of Peloton Interactive: Can AI and ML Create Personalized Experiences?
19:09
19:09
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19:09
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce. Join them as they: Highlight the importance of a consistently well-functioning website for considered purchases Delve into the potential reas…
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E-commerce Expert Kelli Reeves of Floor & Decor: How to Navigate B2B Customer Experiences
20:03
20:03
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20:03
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce. Join them as they: Discuss the nuanced differences between B2B and B2C eCommerce Explore the future opportunities for B2B eCommerce Ex…
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E-commerce Expert Alizée Dard Belmont of Richemont: Optimizing Luxury Online Retail for a Global Audience
18:43
18:43
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18:43
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Alizée Dard Belmont, Senior Manager of eCommerce and Innovation at Richemont, to discuss crafting seamless customer experiences at the global scale. Join them as they: Discuss how Alizée’s diverse background has influenced her approach to eCommerce Shine a…
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E-commerce Expert Lisa Camm of Fortnum and Mason: The Role of Technology in Day-to-Day Operations
18:14
18:14
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18:14
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Lisa Camm, Head of Digital Transformation at Fortnum & Mason, to discuss the challenges in digital transformation and the importance of addressing production-level bugs. Discover how Fortnum and Mason is leveraging AI while maintaining a personal touch, an…
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E-commerce Expert Natalia Walicki of Cazoo: How to Balance Data with Customer Insight
21:43
21:43
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21:43
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Natalia Walicki, former eCommerce Product and UX Director at Cazoo. Join them as they: Delve into Cazoo’s unique approach to growth Explore what it means to be customer obsessed Discuss balancing data driven insights and customer driven insights Shine a li…
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E-commerce Expert Jared Poole of Bass Pro Shops: How DevOps Can Transform the Customer Experience
21:06
21:06
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21:06
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jared Poole, Solutions Delivery Manager at Bass Pro Shops. Join them as they: Discuss Jared’s jump from agency work to a large-scale retailer Highlight the importance of DevOps in the customer journey Delve into leveraging automation to increase DevOps’ ef…
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E-commerce Expert Edmond Georges: A Pandemic Launch to Eight Figure Revenue: The Hobbiesville Journey
23:21
23:21
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23:21
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Edmond Georges, President, CTO, and Co-Founder of Hobbiesville. Join them as they: Discuss making technology decisions in a competitive landscape Explore the journey of starting out as solely eCommerce and moving into bricks-and-mortar trading Dive into ho…
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E-commerce Expert Matt Ezyk of Pet Supermarket: Transitioning from Brick-and-Mortar to Omnichannel
22:36
22:36
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22:36
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matt Ezyk, Director of eCommerce at Pet Supermarket. Join them as they: Discuss the experience of transitioning from a bricks-and-mortar to an omni-channel business Shed light on technology investments for enhancing the customer experience Delve into in-ho…
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E-commerce Expert Matthew Lawson of Ribble Cycles: Balancing Tradition and Innovation in eCommerce
28:30
28:30
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28:30
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles. Join them as they: Explain how a legacy brand can drive growth in the digital era Talk about striking the right balance between in-house teams versus agencies Explore top trends that can help you deli…
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E-commerce Expert John Merris of Solo Brands: Treat Your Customer Like Your Mom!
27:31
27:31
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27:31
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by John Merris, CEO and Director of Solo Brands. Join them as they: Delve into the birth of Solo Brands Explain John’s guiding eCommerce principles Talk about outsourcing versus insourcing technology Examine the implications of Solo Brand’s early decision to …
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The E-commerce Toolbox: Expert Perspectives Trailer
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Join co-founders Kailin, Filip, and our acclaimed guests as we unravel the secrets behind supercharging your eCommerce operations and reveal the best strategies to develop your site’s success. The eCommerce Toolbox: Expert Perspectives is the ideal podcast for eCommerce experts, and your guide to uplevelling your work. Every fortnight, we dive head…
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continue reading