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E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
Manage episode 422064102 series 3490109
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In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:
- Data driven versus data informed approaches
- How to keep the human element at the center of decision making
- Smoothing friction between marketing and e-commerce KPIs
- The upsides and pitfalls of comparing yourself to your competitors
39 episodes
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