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E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search
Manage episode 424412302 series 3490109
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In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss
- Why collaboration is key for Search departments, particularly with Merchandising
- Why education is a crucial part of the role of a professional operator in Search
- When should a business take the leap to create a dedicated Search team
- The limitations of AI in understanding customers’ real intent
- The challenges of shifting data analytics platforms
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