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The Launch Plan Podcast

Karthik Vijayakumar / Design Your Thinking Labs

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The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email market ...
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Welcome to The Entrepreneur Ride Along Podcast with Jake Lang. Follow along with me on the entrepreneurial journey as I learn, fail, and grow while testing, scaling and starting new businesses.Along the way I will be scaling my online business, starting new online businesses, and talking to other entrepreneurs to learn exactly what they did to build their business.
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In the 35th episode, I speak to Kasia Paprocki, Associate Professor in Environment at the London School of Economics and Political Science on her recent book Threatening Dystopias: The Global Politics of Climate Change Adaptation in Bangladesh published by Cornell University Press. The conversation begins by asking about the genesis of the book and…
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In the 34th episode, I speak to Aditya Balasubramanian, Lecturer in Economic History, at Australian National University on his first book Toward a Free Economy: Swatantra and Opposition Politics published by Princeton University Press. The conversation begins by enquiring about the origins of the project and why focus on Swatantra as an opposition …
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In the 33rd episode, I speak to Paul Staniland, Political Scientist at the University of Chicago on his recent book Ordering Violence: Explaining Armed Group-State Relations from Conflict to Cooperation published by Cornell University Press. The book is a theoretically savvy, empirically rich contribution on armed politics or how governments work w…
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In the 32nd episode, I speak to Ravinder Kaur and Nayanika Mathur, editors of a new volume The People of India: New Indian Politics in the 21st century published by Penguin. The collection includes concise chapters from leading scholars of South Asia who write about a person or concept that exemplifies the politics of contemporary India. The conver…
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Today, I am excited to interview Chris Ronzio of Trainual.com. Chris talks through the process of validating, launching, and scaling Trainual, a software program that helps companies build out their “business playbook” to document and organize company processes, people, onboarding, training, and operations. Chris provides a blueprint breaking down …
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Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Beca…
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In the 31st and final episode of 2022, I speak to LSE historian Taylor Sherman on her new book Nehru’s India: A History in Seven Myths published by Princeton University Press in October 2022. The conversation begins by asking Sherman how the book began, what she means by myths that exist around Nehru and how the availability of new sources and arch…
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Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we…
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Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this…
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How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases. But that's wha…
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Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from …
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Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, …
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Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content wi…
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Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place. You ain't gonn…
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In the 30th episode, I speak to Historian Mircea Raianu at the University of Maryland on his recent book Tata: The Global Corporation That Built Indian Capitalism published by Harvard University Press in July 2021. The conversation begins by asking what sparked Raianu to write the book before he describes the materials and resources he accessed and…
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Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more c…
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Today, I am excited to interview Karthik Vijayakumar of designyourthinking.com. Karthik shows us how he used his expertise working in product marketing and product management to start his business. Karthik Vijayakumar Case Study Karthik is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Karthik is …
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Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you. Generating leads as a po…
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Today, I am excited to interview Steven Foust of ncosupport.com and cutoffscores.com. Steven shows us how he used his past job, even though he had retired from the military over twenty years ago, and built the business that has now allowed him to leave his corporate day job and pursue entrepreneurship full-time. Steven Foust Case Study Steven is fe…
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Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you ha…
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Today, I am excited to interview Rose Griffin of abaspeech.org. Rose shows us how she used her expertise as a speech-language pathologist and turned it into a full-time business dedicated to helping, teaching, and training speech language pathologists. Rose Griffin Case Study Rose is featured in my new book Use Your Job to Quit Your Job. Below is t…
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Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business. You should stop t…
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Today, I am excited to interview Allison Strickland of ATStudybuddy.com. Allison shows us how she used her expertise working as an athletic trainer, passing the BOC Exam, to build her business ATStudyBuddy. Allison Strickland Case Study Allison is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where All…
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In the 29th episode, I speak to Gowri Vijayakumar, Assistant Professor of Sociology and Women’s, Gender, and Sexuality Studies at Brandeis University, on her recent book At Risk: Indian Sexual Politics and the Global AIDS Crisis published by Stanford University Press in 2021. The book shows how India’s AIDS response from the 1990s onward presented …
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Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do…
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Today, I am excited to interview Vickie Velasquez. Vickie shows us how she used the skills she learned working in project management to build a portfolio of successful businesses. Vickie Velasquez Case Study Vickie is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Vickie is featured. This comes di…
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Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads? F…
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Today, I am excited to interview Kevin Namaky of gurulocity.com. Kevin shows us how he used his expertise in brand management to create a business selling trainings and workshops. Kevin Namaky Case Study Kevin is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Kevin is featured. This comes directly…
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Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What …
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Today, I am excited to interview David Shriner-Cahn of smashingtheplateau.com. David shows us how he used his expertise working as a finance executive in the non-profit sector to start his consulting business. David now teaches consultants how to create their own businesses in his membership community at Smashing The Plateau. David Shriner-Cahn Cas…
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Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visit…
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Today, I am excited to interview Chris Nelson of bondinvestmentmentor.com Chris shows us how he used his expertise working as a Chief Investment Officer in the banking industry to start his online business where he now offers coaching, advising, and courses to banking executives. Chris Nelson Case Study Chris is featured in my new book Use Your Job…
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Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold. Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have…
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Want to start an online business but don't know where to start? Want to build and scale a business that will help you achieve your dream of financial freedom and live the entrepreneurial lifestyle full time? Use your 9-5 day job to build your online business and become financially free so that you can live the entrepreneurial lifestyle full time. I…
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In the 28th episode, I speak to Vidya Krishnan, journalist and author of The Phantom Plague: How Tuberculosis shaped History published by Hachette. The book’s a comprehensive and compelling social history of Tuberculosis ranging from the 19th century to its recent resurgence, especially across the developing world. The conversation begins by asking…
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2021 was my best year yet, with total revenue of $167,051 for the year. In this episode, I am providing a breakdown of my blog income report. This is a breakdown of the revenue, expenses, and profit from my niche websites. I will give you some insight behind the scenes into what I am doing with each of my niche websites, detailing what happened dur…
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What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients. Not n…
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Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales? If your answers to any of t…
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How well do you understand your market? How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, t…
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On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How? It turns out that ‘quitting the hamster wheel’ was wrong. You see it was never about the wheel (or getting off of it). It was always about the hamster. A cute little hamster running inside a w…
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In the 27th episode, I speak to Andrea Wright, Assistant Professor of Anthropology and Asian and Middle Eastern Studies at William & Mary, on her recent book Between Dreams and Ghosts Indian Migration and Middle Eastern Oil (Stanford University Press, 2021). The book's an ethnography of Indian migration to the Gulf, focusing on workers in oil and g…
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In the 26th episode, I speak to Bharat Venkat, Assistant Professor at Institute for Society and Genetics in the Department of History, UCLA, on his new book At the Limits of Cure (Duke University Press, 2021). The book’s an anthropological history of tuberculosis treatment in India that asks fundamental questions about what it means to be cured of …
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In the 25th episode, I speak to Rajesh Veeraraghavan, Assistant Professor in the Science, Technology and International Affairs program at Georgetown University on his new book Patching Development: Information Politics and Social Change in India (OUP, 2022). The book shows how Indian bureaucrats used ‘patches’ to resolve pesky last miles problems i…
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In this episode of The Entrepreneur Ride Along Podcast, we learn how to start writing a sales page from scratch, without using any templates. This is the exact technique used by the world’s greatest copywriters. In today’s episode, we are joined by Karthik Vijayakumar of designyourthinking.com. Karthik is a professional copywriter and solopreneur. …
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In the 24th episode, I speak to Dwai Banerjee, Associate Professor, MIT, on his recent book Enduring Cancer: Life, Death, and Diagnosis in Delhi published by Duke University Press in 2020. The book is an ethnography of cancer in urban India. It focuses on the efforts of individuals in Delhi who negotiate and manage the disease, battling inept healt…
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In the 23rd episode, I speak to Ravinder Kaur, Associate Professor of Modern South Asian Studies at the University of Copenhagen on her recent book Brand New Nation: Capitalist Dreams and Nationalist Designs in Twenty-First-Century India published by Stanford University Press in 2020. The book examines how various publicity campaigns enabled the In…
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I just sold one of my websites for $95,000. Today, I will tell you all about how to sell a website, how I flipped my website for $95,000, and I will give you a review of Empire Flippers (the broker I used to sell my business). The business is the "Pomsky Owners Association". A business I started in 2017 as a website to practice my SEO. The website …
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In the 22nd episode, I speak to Debjani Bhattacharyya, Associate Professor of History and Urban Studies, Drexel University and soon to be Professor and Chair of the History of the Anthropocene at the University of Zurich on her recent book Empire and Ecology in the Bengal Delta: The Making of Calcutta published by Cambridge University Press in 2018…
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Book marketing is new to me. I'm learning a lot! In today's episode, I share what's working, and what's not, when marketing my book Step One. Step One: The Surprisingly Simple Process To Research, Validate, And Choose The Perfect Online Business launched in September of 2021. The launch went great, I sold over 120 copies in the first month and hit …
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In the 21st episode, I speak to Sandeep Mertia, PhD Candidate, Department of Media, Culture, and Communication, New York University on his new edited volume Lives of Data: Essays on Computational Cultures from India published by the Institute of Network Cultures (2021). The edited volume brings together chapters from fifteen interdisciplinary schol…
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