Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.By Cognism

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.By Cognism

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.By Cognism

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?By Cognism

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.By Cognism

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.By Cognism

In this episode, Sean and Shabri break down how much outbound has actually changed in recent years. Sean runs through his career up to date and how Aircall have scaled their SDR org to suit the needs of buyers today. 00:00:00] Introduction and Sean’s Background Shabri welcomes Sean and introduces the topic. Sean shares his background, his role as V…

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.By Cognism

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.By Cognism

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.By Cognism

In this episode, Shabri and Ellie take a look at what the current job market is like in sales, giving advice for both candidates and hiring managers. Ellie also shares her top advice on personal branding from the work she is doing advising sales teams. 01:00 - Ellie T intro 2:00 - How Ellie got into the consulting piece 3:00 - what she focuses on w…

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.By Cognism

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.By Cognism

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.By Cognism

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!By Cognism

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …

Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!By Cognism

In this epsiode, Shabri and Nia break down Nia's experience as an SDR manager, the importance of coaching and what she's doing as a result of the most recent SDR survey MySalesCoach have published. Show notes: Nia's career journey to SDR manager: [00:00:00 - 00:03:00] The transition from SDR to team lead, discussing the importance of having done th…

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!By Cognism

Recently Shabri Lakhani has been a juudge for the Wiser awards for top performing reps. In this weeks Friday Sales memo we break down what is standing out most.By Kaspr

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.By Cognism

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!By Cognism

In this webinar, Shabri gave 10 ways SDRs can book more meetings this year. Going into mindset changes, along with more tactical ideas to book more meetings.By Kaspr

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?By Cognism

Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.By Cognism

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.By Cognism

Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!By Cognism

In the pod, Shabri and Elaine break down how to build out a successful SDR team in 2024 SDR role. Key areas include: hiring strategies, the importance of adaptability and potential in candidates, offering insights into future trends and effective team building.By Kaspr

Almost half of the SDRs surveyed didn’t think they would be with their current employer in 12 months’ time. What's causing this and how can orgs fix this? Taken from the full podcast with Mark, listen to Shabri and Mark breakdown this finding.By Kaspr

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.By Cognism

Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.By Cognism

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.By Cognism

Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.By Cognism

Taken from the full episode with Mark Ackers, this breaks down why cold calling anxiety occurs and how you can address it through training and coaching.By Kaspr

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.By Cognism

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.By Cognism

28% of reps never get coached. That's just one of the shocking results that came out of the MySalesCoach SDR survey. In this epsiode, Mark and Shabri break down the results and make recommendations to managers on SDRs on next steps. Timestamps: Introduction and Background of Mark Ackers: [00:00:00 - 00:03:00] Initial greetings and introduction of M…

Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.By Cognism

This is taken from my recent conversation with Tom Boston,Brand Awareness Manager @ Salesloft and Top Social Selling Voice on LinkedIn.We went into detail on how he built his personal brand and what sellers can do to build theirs.By Kaspr

How often have you been told you need to build a personal brand? That’s because it works, and it’s only getting more important.But the hardest part is getting started: What do you even talk about It feels really cringey I don’t have the time Everyone you see posting now has experienced these before.So how can you overcome this?In this episode, Shab…

Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.By Cognism

Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!By Cognism

Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.By Cognism

Every podcast, I ask a guest what is the best piece of outreach they have received recently. It has to be something that has stood out and actually led to a result. Let’s break down what stands out for Richard Smith, Author of ‘Problem Prospecting!?’ and VP of Sales EMEA @ Allego.By Kaspr

Cognism’s growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AIBy Cognism

We need to change the way we think about metrics. The majority of reps aren’t hitting targets. Why? Companies are still using the same playbook from 15 years ago. I covered this in a lot more detail with Richard Smith in the recent podcast episode.By Kaspr

In this episode, Shabri is joined by Richard Smith, VP Sales EMEA @ Allego and Co-author of Problem Prospecting. The episode breaks down some key learnings from the book and what both leaders and individuals should be focusing on when it comes to outbound.By Kaspr

Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?By Cognism