Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already d ...
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The #1 Thing Holding Creators Back (& its not follower count): Confidence, Imposter Syndrome, & Money Blocks That Sabotage landing brand deals
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36:19🎧 OUR LAST EPISODE OF 2025 IS A BANGER: Let's talk about the real reason most content creators undercharge, underpitch, and undervalue themselves — and why it has nothing to do with your follower count. In this raw, reflective episode, we're digging into the creator mindset blocks that kill your confidence, especially around money, pricing, brand d…
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The $18K Video, UGC Wins, & Money Lessons from 2025 (Unfiltered Creator Q&A)
42:46
42:46
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42:46Welcome back to Accidentally Influential! In this unfiltered year-end wrap-up, we're getting reflective and real about what worked, what flopped, and what PAID OFF in 2025. We're diving deep into the highest-earning videos, lowest brand deal offers we accepted, exact income from UGC, and real numbers from retainer deals, ad usage, affiliate income,…
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#30: The Best Books We Read in 2025 with QuizMaster Jess
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51:55This week on Off The Shelf, Morgann & QuizMaster Jess chat about the BEST books they read in 2025. From their spiciest read to the biggest plot twist, the two uncover every favourite. This episode is for anyone who’s still trying to hit their reading goal this year or wants to start building their 2026 TBR list! And since this is the last episode f…
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Why Affiliate-Only Deals Are Undervaluing You — and What to Do Instead
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30:54Think affiliate links are the key to making money online? Think again. In this real-talk episode of Accidentally Influential, Kate and Teanna unpack the truth about affiliate marketing — and why, for most creators (especially educators and digital product sellers), affiliate-only deals are watering down your brand and leaving serious money on the t…
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#29: Your Guide to The Best Book-to-Screen Adaptations
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38:00This week on Off The Shelf, Morgann chats about the top book adaptations of the year. She dives into what the show did well, what should be changed and what needs to be cut (like Belly’s haircut in season three of the summer I turned pretty). With the massive list of upcoming adaptations, Morgann also talks about what she’s most excited to watch ne…
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First Offer vs Final Offer — Turning a $500 Inbound into a 4-Figure Package
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41:07Are you still accepting $250 brand deals because you "don't want to scare the brand away"? 🫠 In this episode of Accidentally Influential, we're walking you through the exact brand deal negotiation strategy we teach inside our Creator Club — including a full breakdown of how to turn a $500 inbound into a $2,000+ brand partnership without burning the…
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#28: How Writing Helped Becka Mack Through Grief
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1:03:32This week on Off The Shelf, Morgann sits down with Becka Mack, the author of the beloved hockey romance series, “Playing For Keeps”. The two dive into how this series started, how and why this was the creative outlet Becka turned to when faced with grief. Becka also opens up about her own infertility struggles and how that influenced her newest rel…
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#27: Justin Wu on Directing Sidelined and What Comes Next
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47:22This week on Off The Shelf, Morgann sits down with Justin Wu, the director of Sidelined: The QB and Me and Sidelined 2: Intercepted. Justin opens up about his early draw to the arts, breaks down how he discovered Sidelined, the process of adapting a book and if we can expect a THIRD movie? CHAPTERS: 0:00 Introduction 0:55 Justin’s draw to the arts …
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How $10K+ Brand Deals Actually Work (Boundaries, Burnout, and Reality (Unfiltered Q&A)
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42:50In this no-filter Q&A episode, Kate Robb and Teanna go deep into the questions creators are actually asking — from shady brand deal contracts to their most surprising "I made it" moments. Whether you're a beginner UGC creator or scaling your influencer business, this episode is packed with real-talk strategies, creator money wins, and a behind-the-…
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#26: Why Kate Robb Writes Magical Realism Romances
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59:14This week on Off The Shelf, Morgann sits down with Kate Robb to chat about how this Canadian rom-com queen crafts the best magical realism worlds. From “This Spells Love” to “Kitty St. Clair’s Last Dance”, the two dive into how these books (and their character names) came to be… CHAPTERS: 0:00 Hamilton, ON 2:41 What was Kate reading growing up 4:25…
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What to Charge Brands for Content: The 4R Pricing Framework for Brand Deals
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50:17Pricing your content shouldn't feel like pulling numbers out of thin air. In this episode of Accidentally Influential, Teanna and Kate get into the exact details of how to price your brand partnerships — and finally answer the question we know you're all asking: 👉 "What should I charge for a brand deal?" We're breaking down: Why pricing feels so ha…
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#25: How Ghostwriting Led to a Romance Empire with Cara Bastone
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51:51This week on Off The Shelf, Morgann sits down with Cara Bastone to chat all things romance and audiobooks! The two discuss how Cara transitioned from ghostwriting to writing her own romance novels to becoming an Audible Originals author. Cara also shares the difference in writing romance for physical novels vs. audiobooks and what some of her favou…
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How to Pitch Brands So They Say Yes (A Repeatable 5-Step Method)
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40:16If you've ever typed out a pitch email not knowing what the heck you're doing, mayyybe thought it was a little cringe, only to be ghosted by the brand — this one's for you. Whether you're an educator-turned-creator, a UGC strategist, or someone sitting on a small-but-mighty audience that loves your recommendations… pitching brands is no longer opti…
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#24: How Tessa Bailey Keeps Her Writing Fresh After 69 Books
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53:06From steamy banter to loveable blue-collar heroes, Tessa Bailey sits down with Morgann to talk about how she keeps her writing fresh across dozens of bestselling novels, why she gravitates toward opposites-attract love stories, and how she balances heart, humour, and heat. We talk TikTok's impact on romance publishing, dialling back the dirty talk …
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5 Green Flags for Brand Deals That Don't Suck (& How to Land Partnerships That Pay You What You're Worth)
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40:41Episode Summary: If you've ever wondered how to land brand partnerships that actually feel good... the kind that pay fairly, align with your content, and let you keep your creative freedom... this episode of Accidentally Influential is your new go-to guide. Hosts Teanna Scot and Kate Robb are breaking down the 5 green flags of a great brand deal, s…
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#23: The Ultimate Romance Audiobook Guide
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22:51This week on Off The Shelf, Morgann shares her favourite romance audiobooks from swoony classics to laugh-out-loud romcoms to sweeping romantasy worlds. Here’s what we dive into: Classics, reimagined: How Audible’s Pride and Prejudice full-cast performance breathes new life into Darcy, Lizzy, and every swoon-worthy moment. Modern love on audio: Why…
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Why Engagement Beats Followers (And How We Land Brand Deals Without Huge Audiences)
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35:26Let's be honest: if you've ever found yourself saying, "I'll pitch brands when I have more followers," this episode is for you. We've both been there ...scrolling TikTok, watching creators with 100K+ audiences do paid partnerships and wondering when (or if) we'd ever be "big enough." But here's the truth no one told us early on: follower count is n…
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#22: How Writing 'After' Took Anna Todd From Wattpad to Hollywood
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59:33
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59:33From writing After on Wattpad to producing major adaptations, Anna Todd joins Off The Shelf to talk about her evolution as a writer, producer, and storyteller. We dive into what it was really like to produce ‘After’, the fuel behind starting Frayed Pages Media, and why storytelling still feels personal after global success. Plus, Anna reveals some …
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Accidentally Influential: The Journey Begins
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26:47
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26:47We didn't start out trying to become "influencers." In fact, we hated the term. But one viral TikTok, a few unexpected DMs, and some very naive pricing decisions later… we realized we were leaving real money on the table. In this juicy first episode, we're pulling back the curtain on our edu-creator origin stories, the brand deals we fumbled (and t…
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Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From…
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continue reading
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#21: Joss Richard's Guide to Writing a Debut Novel
38:49
38:49
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38:49From producing Emmy-recognized content in Hollywood to writing her very first novel, Joss Richard joins Off The Shelf! We talk about her journey from Toronto to LA, working on The Ellen Show, Netflix, and Hello Sunshine — and how she went from producing celebrity interviews to publishing her debut romance! CHAPTERS: 0:00 Introduction and Release da…
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#20: Elsie Silver Reveals the Inspiration Behind Rose Hill
51:56
51:56
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51:56This week on Off The Shelf, Morgann sits down with Elsie Silver, the author behind the bestselling Chestnut Springs and Rose Hill series — and the upcoming Fever Dream. From single-dad romances to emotional healing, Elsie opens up about her writing process, living on the West Coast, and the moment she found out Chestnut Springs is coming to Netflix…
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#19: From Forensics to Dark Romance: Brynne Weaver’s Journey
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49:53
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49:53This week on Off The Shelf, Morgann sits down with Brynne Weaver, the dark romance powerhouse behind Butcher & Blackbird and the upcoming Tourist Season. From neuroscience labs to bestselling novels, Brynne’s journey is anything but ordinary. The two get into how TikTok helped write Butcher & Blackbird and where production is at on the adaptation. …
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#18: Everything We Know About Lauren Roberts' Next Book!
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1:04:21She’s back! Our first repeat guest, Lauren Roberts, joins Morgann on Off The Shelf to catch up on everything—from Fearful lore and behind-the-scenes author life to bookish AITA debates and what’s next for the Powerless TV adaptation. We talk Mara’s name, POVs that didn’t make the cut, burnout, shower thoughts for future books, and all the chaos in …
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#17: How Hannah Bonam-Young Turns Real Life Into Romance
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1:04:55This week on Off The Shelf, Morgann sits down with Hannah Bonam-Young, author of Out on a Limb and the recently released People Watching. With People Watching releasing on September 9th, they catch up on life, writing, and all the little moments in between (including Taylor Swift’s engagement and how big a deal Halloween is…) The two also dive into…
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#16: Why Jasmine Mas Left Big Law to Become an Author
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57:02We’re kicking off Season 2 with New York Times bestselling author Jasmine Mas! From law school horror stories and Greek mythology deep-dives, Jasmine shares the winding journey that led her from studying ancient classics and playing field hockey to writing Blood of Hercules and beyond. CHAPTERS: 00:00 Introduction & NEW studio! 3:10 Hi from NYC 5:0…
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This week on OFF THE SHELF, Morgann shares the best summer reads to soak up dockside, poolside, or anywhere in between. In this season one finale, she reflects on the highs, the learning curves, and the magic of chatting with three incredible authors this season. With 15 episodes under her belt, Morgann wraps things up with her top 7 summer book re…
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#14: Behind the Scenes of the We Were Liars Set with Snarky Marky
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42:25This week on Off The Shelf, we’re doing a deep dive into We Were Liars—the bestselling book turned series that’s as haunting as it is addictive. Morgann is joined by Mark, who visited the set of the new adaptation alongside her, and they unpack everything from meeting E. Lockhart to what it was really like behind the scenes of a film set (thanks pr…
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#13: The Best Book Adaptations with Carter Sullivan
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53:07
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53:07In this week's episode, Morgann hangs out with one of her best friends and certified bookworm, Carter Sullivan, for a very fun, very unfiltered chat. They swap current reads, gush over upcoming releases they’re dying to get their hands on, and each share five books that totally define them as readers. There’s a chaotic round of bookish “Would You R…
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#12: How 1 Viral Video Changed Everything with The Bookish Animator
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47:46In this episode of Off The Shelf, Morgann is joined by the incredibly talented Julia, also known as The Bookish Animator, whose work has captivated the online reading community. Julia takes us through her journey into animation—from picking up her first pencil to unexpectedly blowing up on social media. She shares what it’s really like navigating t…
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#11: The Romance Book That Broke Me [BOOK CLUB]
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47:40In this episode, Morgann dives into the book that made her cry—twice. From the moment she read the first line ("This baby will not stop judging me"), she knew it was going to be good. This isn't just a tearjerker—it's a slow-burning friends-to-lovers story wrapped in grief, healing, and unexpected moments of joy (and armpit hair appreciation). Morg…
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#10: The BEST Summer Romance Book with Carley Fortune
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48:55In this episode of Off The Shelf, Morgann sits down with bestselling author Carley Fortune to talk about the moment that led her to quit her job to become an author, how she crafted the characters we’ve all fallen in love with, and the real story behind her newest novel One Golden Summer. They dive into early writing struggles, the moment she found…
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#9: Which Emily Henry Book Actually Deserves the Hype?
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53:30With the recent release of Emily Henry's new novel, Great Big Beautiful Life, Morgann dives into all of her books—breaking down the swoons, the slow burns, and the standouts. Expect honest opinions, personal rankings, and a rundown of which ones are worth the hype (and which ones you might want to skip). Whether you're a longtime fan or just Emily-…
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#8: How the Powerless Trilogy Was Created (and what's next) with Lauren Roberts
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1:06:00Sit down with Morgann and Lauren Roberts for a raw, hilarious, and revealing deep dive into the Powerless universe—how she wrote the viral fantasy at just 18, the unexpected path to a book deal, and why fans didn’t get that first kiss until Reckless. They spill behind-the-scenes secrets, react to spicy bookish hot takes (yes, even the hardcover deb…
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#7: The Ending I Didn't See Coming... [BOOK CLUB]
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1:13:22Welcome to the book club. In this solo deep-dive, Morgann shares her initial (and very bold) theories, the reveals that threw her off track, and the romantic undercurrent she didn’t see coming. Whether you loved the dual timelines or were confused by the 14-year span, there’s something here for every book club brain. Plus: favourite quotes, hot tak…
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#6: The Secret to Writing REAL Romance with Abby Jimenez
1:06:29
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1:06:29In this episode of Off The Shelf, Morgann sits down with bestselling author Abby Jimenez to talk about writing entire novels on her phone and the unexpected places inspiration strikes. From her viral TikTok quotes to her honest portrayal of anxiety in Yours Truly, Abby shares the behind-the-scenes of crafting stories that make readers laugh, cry, a…
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#5: The Reality of Being a Bookish Creator with Madison Kait
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1:01:35Today, Morgann finally finds out what Magnolia Parks is all about and where to start in the Olivie Blake universe. Join her and Madison as they dive into all the books that made Madison become a reader & bookish content creator over the last couple of years. 0:00 - 09:57 Madison's top 5 books 09:58 - 16:35 Magnolia Parks 16:36 - 32:17 Misc. Book Ta…
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#4: How Sunrise on the Reaping Changed EVERYTHING with Mark
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50:02Sit down with Morgann and Mark for a cozy, bookish catch-up as they dive into their current favourite reads. From the hype around Sunrise on the Reaping to early thoughts on Carley Fortune’s upcoming novel, they’re chatting on everything that's been living rent-free in their bookish brains. Plus, if you’ve been curious about getting into literary f…
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Looking to join a book club? You're in the right spot - Welcome to The Bookish Club. In this week's episode, we dive into all of our previous book club picks since the club was created last July. Why we chose it, what we enjoyed, what we didn't -- this episode has got you covered on which ones you should start first! Moving forward, the last episod…
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#2: The Best and Worst #BookTok Books with Paige and Molly
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58:27POV you're talking about books with your best friends. In this episode, we're diving into all our favourite books over the years! From the spiciest books we've read to the sweetest, you'll walk away with a whole new list of books to get dive into. At the end, we also surprise Paige with a book she's been talking about since November... Stay around …
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Welcome to your new favourite podcast :) In our FIRST ever episode, I'm talking about all the books that turned me into a reader — from the ones that made me fall in love with stories as a kid to the unforgettable reads that kept me up way too late (and maybe freaked me out a little lol). Whether it’s the chaotic dystopian era, the romantasy books …
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Welcome to Off The Shelf – your backstage pass to the book world. Each week, Morgann Book (yes, that’s her actual last name) sits down with the authors you know and love. They discuss their wild inspirations, random writing quirks, and the scenes they’ll never forget writing. New episodes release every Thursday, available wherever you get your podc…
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