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Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
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PhorestFM

Phorest Salon Software

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The PhorestFM podcast celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Episodes air weekly, sharing inspiring stories from the salon floor.
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Are you living your dream life? If you aren't, why is that? I'm Laura Cruise, The Dream Transition Mentor and my mission in life is to help women the world over to create and live a life filled with freedom, flow, fulfilment and most importantly fun. If you dream it, if you believe it you can absolutely do it. Each week I will inspire you with either a guest interview with a female entrepreneur who has already made her dream come true or a solo episode where I give you practical and motivati ...
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My guest today is Katie Godfrey: salon owner, podcast host, business strategist and champion of those in the beauty industry. Katie's business journey is amazing - from starting out in her late teens with her first salon to creating a business empire which enables her to travel with her children is so inspiring. If you are in the beauty industry ch…
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DOWNLOAD YOUR CONTRACTS & POLICIES HERE Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty…
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My guest today is Gemma Rabbini, a career impact and confidence coach who I met IRL at a brilliant networking event in London a few months ago. Gemma started her business a few years ago and has already created huge success for herself, partly due to her clarity around what problem she is solving for her corporate clients. Find Gemma on LinkedIn! H…
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My guest today is Katie Elliott, also known as HR Katie, who helps start ups and scale ups to achieve HR confidence. If you have previously viewed HR as the fun police then think again, as a small business owner you will need HR support as soon as you take on your first staff member. Go and find Katie on Instagram and see how she could help you. Ha…
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My guest today is Maddy Shine, a neuro spicy small business mentor and educator for women in business. Maddy has been in business for twelve years and is a master of evolving, trying, failing, succeeding and playing with different ideas. If you feel a bit stuck in your business right now then Maddy will remind you that you perhaps need to just look…
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My guest today is Rachel Wilkins, the founder of Dinky Artist, a company which creates thoughtful gifts from your child's drawings. I had been following Rachel for a while and loved her work, and now that we have had such a fantastic conversation I have so much admiration for her and the incredible business she has created. Check out her Instagram …
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My guest today is Emma Hine, a business strategist and the creator of Emma's current business isn't her first business rodeo, and I loved talking about how creating her first monster business informed what she wanted to do (and what she didn't want) from her next business. Do check out Emma's Instagram page and her website here. Have you bought my …
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HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency…
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[291] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership a…
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[290] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership a…
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My guest today is Emma Benyon, a self care and motherhood coach for busy mums. Emma helps her clients to make better choices and decisions even though as mums we may be exhausted - I definitely could have done with this sort of support when my children were small. Emma has had a really interesting business journey and passionately believes that whe…
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Productivity isn't just about finding more time; it's about better allocating the time we have. In part two of this episode with James Parnell, Founder of the Wellbeing Gym, we explore ways to leverage neuroscience and circadian rhythms for enhanced alertness, deep thinking and, ultimately, a more fulfilling life away from the concept of "Total Wor…
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Making meaningful progress towards goals shouldn't come at the expense of living a fulfilling life. And yet, far too often, we find ourselves stressing over how there are never enough hours in the day. Either that or we succumb to the endless cycle of procrastination. Now, what if there was a way to unlock your true productive potential without sac…
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JOIN THE MASTERMIND From solo therapist to 3 staff & fully booked. We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner. Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl. We have the chance to hear about her j…
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My guest on this episode is Natasha Page, a psychotherapist who I met at an event last year. It's so nice to interview somebody that I have actually met in real life! I loved our conversation, Natasha and I have some similarities in our life journeys, and it is fantastic to hear how she retrained and created the life that she had always wanted. Che…
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Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need. Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what make…
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[286] In this episode rerun, salon owner & educator Erin Raber (@theculturecurl) walks us through the evolution of her salon's brand identity, how she redefined her marketing strategy to attract her ideal clientele and the clarity that comes with a focused marketing vision. Pin-Up Curls' transformative journey from slow to flywheel growth is a powe…
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My guest today is Susannah Cole, the founder of The Good Property Company and a highly successful property investor and educator. Susannah's story of how she started her business through necessity, how she grew an incredible property portfolio and how her kettle is her most important business tool is truly inspirational. Do check out what Susannah …
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JOIN THE MASTERMIND! Get fully booked using social media. In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media. And today she gives our listeners tips and tricks on exactly how to do this. They wanna wait until they feel comfortable and…
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My guest today is Claire Hill, a self belief coach and the founder of The Vivid Business Club. Claire's enthusiasm for life, for business and for being confident in who you are is infectious and you will finish this episode feeling happy, excited and eager to create more in your life and business. Check out what Claire does here. Here's all the inf…
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Is the thought of people not liking you holding you back in your business? Don't let it! In this episode I talk about getting comfortable with people not liking you because you don't like everyone too. If this is something that is really bothering you then book a sixty minute Confidence Blast session and I'll get you feeling all fired up about bein…
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JOIN THE MASTERMIND TODAY From £3,000 months to £20,000 months. In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics. With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months! It then can be…
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My guest on the podcast today is Anna Parker-Naples, a Breathwork coach trainer and the founder of Influential Breathwork. I've been following Anna for years, way back when I was in my corporate role and would listen to her podcast and dream of working for myself. I loved our conversation because she talks so openly about shifting her business, her…
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[277] While the neurodiversity movement has helped pave the way for a lot of changes in how society thinks about autism and other neurological differences, there is still a lot more work to be done. Isolation, exclusion, and loneliness remain all too common experiences for autistic people. In this heartfelt discussion with Kate Owens-Heins, Founder…
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Are you ready to live your dream life? Do you dream of doing something different with your life but you don’t know where to start? Would you like to work for yourself but fear is holding you back? Do you need a big old dose of confidence to get yourself taking action? Is now the perfect time to put yourself first? If the answer to any of those ques…
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DOWNLOAD YOUR FREE PLANNER How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have. From being a product manager to the founder of a succes…
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Trigger warning: I talk about loss in this episode Do you often find yourself stressing and worrying about problems that don't even exist yet? Do you worry about what 'might' happen in the future which keeps you stuck in the status quo? Life shouldn't be like that! Listen to me talk about how we should deal with issues as they arise, rather than st…
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CHECK OUT MASTERMIND DETAILS HERE Application only! One business per location! DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked. Or DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time! --- Send in a voice message: https://podcasters.spotify.com/p…
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[285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only c…
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My guest on the podcast today is Helen Christopher, the founder of Beansprout Consultancy Ltd and the podcast sponsor for this month! I met Helen last summer at one of my events and I have loved getting to know her as well as watching her business thrive. Listen to Helen explain how she got started, why working for herself is important to her and w…
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DOWNLOAD YOUR GOAL PLANNER HERE The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry. Timestamps 00.49-6:11 L…
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Do you have a business or an expensive hobby? Are you making enough money to pay your business running costs AND yourself? Do you know the answer? These are big questions, but are questions that need answering. If you do believe you have a business, is it your mindset that is holding you back from making more money? I delivered a fantastic mastercl…
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[284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies. We discuss the elusive balance between cost and value, break down how understanding your b…
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I can't believe I am saying this but tomorrow marks the first birthday of my bestselling book, Dream it and do it, Six steps into your own dream life and business. A whole year of sharing my vision, my mindset magic and my support with the world - and what a year it has been. My mission with the book was to share my message with readers all round t…
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DOWNLOAD YOUR FREE GOAL PLANNER TODAY! In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career. Timestamps 0:17- 4:02 Ali starts by introducing himself and his work as a beau…
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If you were to sit in my office with me and I asked you the question, what is stopping you from pursuing your dreams, what would you say? If your answer would be around fear, lack of confidence, fear of failure, worry about what other people will think etc then I hear ya! These are common blocks but they are ones that you can absolutely get over. I…
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My guest today is Emma Greenslade; a coach, healer and breathwork facilitator. The story of Emma's life and business journey is fascinating; from property owner of multiple rental properties to moving to India to coming back to the UK once her marriage ended with two small children to support to now helping women to release the blocks that are hold…
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Download Your Free Goal Planner Here In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner. If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjo…
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Do you want to make a change in your life? Do you have a dream or a goal you want to achieve? If the answer to those questions is yes, let me ask you this: are you willing to do the work? I ask that because if you want to make a change, do something different, or achieve something, you are going to have to put some work in. The work might be physic…
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[283] Although numbers can provide valuable insights into an employee's performance, relying solely on figures can be misleading. Without context, numbers are just numbers. In this episode rerun, hear Hellen Ward (@hellenward), industry-renowned hair and beauty consultant and co-founder of Richard Ward Hair and Metrospa, discuss the power of a lean…
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