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Want to learn the strategy you need to grow your music career, without sacrificing your sanity? The Out to Be Podcast is a podcast for musicians, music entrepreneur, music industry coaches, and music teachers, that discusses all things music biz strategy. Taking a holistic approach, we incorporate episodes on strategy, wellness and personal development so you can say goodbye to burnout and learn the ins and outs of sustainable business practices in your music career. This is the weekly podca ...
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What started as an idea for an online interactive book in early 2013, that then went into hiatus for several years before being reborn in March of 2018, as a live, video & audio podcast series. We, are a collective of humans from across the world that have come together to; share our stories, discuss the obstacles, shed light on the dark times & what we have done to move through them, but most importantly to share about what is exciting about our lives today as a way to inspire, uplift & giv ...
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This is a podcast about how to thrive in the Music Business. By spending time looking at the Business, as well as the Art side of music: Our hope is that this podcast will give you direction, motivation, and be a resource to navigate to a successful career in the ever changing Music Business.
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Melissa Boswell Townsend of Boswell Media joins Casey on the podcast to give a look behind the curtain of radio. Melissa breaks down the dos and don'ts of how to get your song on radio, and sheds some light on what really sets great artists and songwriters apart from the rest. You can learn more about Boswell Media here: https://www.boswellmedia.ne…
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Carissa, part of the team at Blue Sky Studios sits down with Casey as they break down some of the biggest questions they get from songwriters and artists wanting to record their songs. If you've ever had these questions, then you'll want to listen in to this week's episode. You can also check out some of the frequently asked questions we get at Blu…
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What is mastering? Why is it important? And how can artists benefit from it? Matthew Garber joins Casey on the podcast to answer those questions and so many more. Matthew also digs into the nitty gritty of creative entrepreneurship, and how he resolved the struggle to decide if it's worth it to go full-time with music or keep a day job. You can lis…
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We're ending 2022 with a bang with our guest this week! Katie Zaccardi is a music career coach who helps musicians and music entrepreneurs create careers that align with them. Listen in as Casey talks with Katie about how to navigate Patreon, working through mental blocks, and the importance of finding your personal brand as an artist. You can take…
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Lang and Renee Bliss are BlissBliss: artists, songwriters, and producers who have been in the industry for quite some time. Sit down with Lang, Renee, and Casey as they talk through their experiences in the industry, the work it takes to build a connection with your audience, and Lang's framework for making live performances truly something special…
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Andrew Bryant is a singer-songwriter, producer, and host of Magnolia Radio. Born and raised in Mississippi, Andrew cut his teeth playing in church, and discovered his love for making music along the way. Take a listen as Casey and Andrew talk about the origins of Magnolia Radio, finding his rhythm as a songwriter, and his approach to writing albums…
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Seth Power is a singer, songwriter, and tech startup owner. He loves old school music and utilizing new school technology. Take a listen as Seth sits down with Casey to share about his music and how his startup Tribly is changing what's possible for musicians and creators. You can learn more about Seth and listen to his music here: https://sethpowe…
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Shawn Chambliss is a man with many talents. He's an artist, a singer/songwriter, worship leader, audio engineer, and the list goes on. Casey sits down with Shawn as they talk through how stepping out of your comfort zone can help you find your place in the music business. You can follow Shawn's artist project The DLX here: http://www.thedlx.net…
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On this episode we wrap up season 2! Katie talks about what's going on in the world right now and what's in store for Out to Be in the future. We touch on why you may want to be more intentional with your actions right now instead of falling into the hustle, and the big question to ask yourself this fall: who are you doing things for? CONNECT WITH …
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On this episode Katie interviews Fabiana Claure about how to make money in music by creating products in your business and exploring offers like coaching. We discuss how to find your expertise, scale your offers so you can make more money in less time, and how to set yourself up for success. CONNECT WITH FABIANA www.fabianaclaure.com https://www.in…
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On this episode Katie interviews Out to Launch: Patreon Edition alumni, Meghan Cary. She shares her experience starting & launching a Patreon, where her fanbase was at before launching and how many joined her Patreon, and how she's evolved her Patreon over time. We dive into the highs and lows of the prep and launch process, and how she was able to…
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On this episode Katie interviews Out to Launch: Patreon Edition alumni, Russell Steinberg. He shares his experience starting & launching a Patreon, how he structured his tiers, and his biggest struggles when launching and his biggest wins. We discuss his experience inside of OTLP and how it helped him reach his Patreon goals. SAVE YOUR SPOT FOR PRO…
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On this episode Katie interviews Anji Kaizen on having multiple streams of income. We talk about how she fully funds her music career with her Patreon, is able to work full-time in her business, Kaizen Studios, and other ways she makes money as a musician & coach. Listen up for some innovative ideas that you can add to your streams of income! SAVE …
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On this episode Katie interviews Erica D'Aurora of MP Co. on all things press. We discuss how to reach out to press, create a pitch & press release, and the do's and don'ts of pitching so you can get features when promoting your single, album, or Patreon/program launch. We also talk about when you're ready to hire a PR agency to help do press for y…
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On this episode Katie interviews Khloe Churko and Stephanie Belcher of Pink Noise on the changes to the economy, inflation, and a possible recession. We discuss how to prepare your own finances so you can thrive no matter what happens with the economy and overcome any shame you may have around your finances. TAKE THE ARTIST BRAND DNA QUIZ: https://…
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On this episode Katie interviews PushTok founder Itai Winter. We discuss how to create compelling content on TikTok, how to create good video hooks, and how to systematize your content creation to avoid burnout. We also chat about TikTok ads, why they're the best type of ad to run right now, and how to know when you are ready to run one. TAKE THE A…
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On this episode Katie interviews guitarist, songwriter, producer and sync expert, Michael Elsner, on all things sync licensing. We discuss the basics of what sync licensing is, who it's a good fit for, how and what you need to get started, and why this is a great stream of income to add to your music business. Listen up to find out if sync is right…
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On this episode Katie talks about how to set yourself up for success if you want to launch a Patreon by doing one important thing - growing your audience NOW. We discuss how to make money from a Patreon, how to get your audience ready to buy, and why starting early is so important. We also talk about why now is as good a time as any to TAKE ACTION …
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On this episode Katie talks about what to do when you're lacking clarity in your life & business. If you're feeling stuck, blocked, or out of alignment, this is the episode for you. Learn how to work through strategy, mindset, and energetic blocks so you can get back in alignment and confidently move forward in your business. TAKE THE ARTIST BRAND …
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On this episode Katie share the #1 thing that you can do in your music career to set you apart from others and make progress towards your goals. It may seem obvious but many musicians & music entrepreneurs with similar goals as you AREN'T doing this important step. Listen up to hear what the 1 thing is, and if you're doing it, or if you need to sta…
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With inflation on the rise and talks of a recession, there is no better time than now to set yourself up for financial success. Today we talk about why you need to start growing your fanbase, and the 10 streams of income available for you to implement you when you do. TAKE THE ARTIST BRAND DNA QUIZ: https://www.katiezaccardi.com/quiz JOIN THE AUDIE…
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On this episode, we're doing a mid-year check-in! As we enter month 6 of 2022, we're taking advantage of the 1st of the month (and the recent new moon) to check in with the goals set at the beginning of the year, and re-evaluate what to focus on moving forward. Listen up to reflect on WHAT your goals are and HOW you want to reach them through the t…
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On this episode, Katie gives a pep-talk around what to do when you're feeling stuck and are not seeing growth on social media. She shares a few tangible things you can do to get un-stuck, plus talks about mindset shifts to make to support your continued growth and not make views or followers mean anything about your worth. TAKE THE ARTIST BRAND DNA…
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On this episode, Katie chats with Audience Builder Alum, Singer-Songwriter, Creative Director and Intuitive, Meagan Geer about her experience inside of the program. They discuss how to create a brand and message as a musician, listening to your intuition when it comes to content and strategy, and more. JOIN THE AUDIENCE BUILDER: https://www.katieza…
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On this episode, Katie chats with Audience Builder Alum, musician, and coach Sara Jelley about her experience inside of the program. They discuss how she changed her approached posting both accounts, and in just 2 months of really making an effort, grew her Instagram followers by 60% & engagement 600%.They also chat about finding joy in posting and…
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On this episode, Katie talks about her Visibility RX approach to be seen, heard, and grow your audience on social media. Tune in to hear a sneak peak of what you'll learn during the free Visibility RX Workshop! SIGN UP FOR THE WORKSHOP: https://katiezaccardi.ac-page.com/visibilityworkshop TAKE THE ARTIST BRAND DNA QUIZ: https://www.katiezaccardi.co…
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On this episode Katie shares advice on how to get off the emotional rollercoaster that comes with being an entrepreneur on social media. We talk about how to support your mind and body in ways that allow you to ground down, overcome attachment to results, and feel better able to deal with the highs and lows of the musicpreneur experience. TAKE THE …
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On this episode Katie shares snippets from a few TikTok lives where she answers the communities questions about creating your brand persona, promoting your music, how much is too much/too personal to share, how to create content as your archetype, finding your tone of voice, and getting to know your audience. TAKE THE ARTIST BRAND DNA QUIZ: https:/…
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On this episode Katie talks about how to overcome feelings of awkwardness, uncomfortableness, uncertainty around showing up on social media. We talk about how to go from procrastinating to consistently posting in a way that feels good - and not forced or fake. TAKE THE QUIZ: https://www.katiezaccardi.com/quiz CONNECT WITH KATIE www.katiezaccardi.co…
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On this episode Katie excitedly announces the launch of The Artist Brand DNA Quiz! This quiz will help you get clear on your musician brand. Listen in to hear the story of what inspired the quiz, who it's for, what it will help you do in your biz, and a sneak peak of the Archetypes! TAKE THE QUIZ: https://www.katiezaccardi.com/quiz CONNECT WITH KAT…
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On this episode we answer the big question: is it possible to show up on socials without being FAKE AF? Can genuine people succeed and build a presence on social media? Listen up to hear Katie's take on the top 3 things you need, plus the big mindset shifts you may need to make, so you can show up confident, genuine, and in alignment online. CONNEC…
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On today's episode, we're talking about all things personal brand! First of all - what IS a personal brand? Listen to find out, and hear the top 4 reasons you need to have one as a musician & music entrepreneur so you can grow, and monetize, with more ease. CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok @katiezaccardi…
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On today's episode, Katie shares a recap from her trip to Sedona for a business retreat and the 3 big lessons she learned. Listen up to hear how you can use these lessons in your own business to exponentially grow, by doing things in a way that works for YOU. CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok @katiezaccar…
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Todd Hartley is the head of Business Affairs and In-House Attorney for the Country Music Association (CMA). Todd explains how Casey could win a CMA award, why it’s important for artists to seek legal counsel when making big decisions, and why artists should be a part of trade organizations. Todd also breaks down “The Blockchain” and the role that t…
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On today's episode, Katie chats with Tara Brueske about how to navigate the new music industry. We tackle the big question: do artists now have it harder than ever before, or is that a facade? We discuss what it used to take to be successfully in the days before social media, vs. what it takes now. We also share tips to successfully balance the man…
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On today's episode, Katie chats with Megan Kuhar about how to actually bust through your social media blocks and thrive on socials using subconscious healing modalities. Whether you're feeling frustrated at your video views or like social media means you have to be fake, this is for you. They also discuss how to leave space for true inspiration to …
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On today's episode, Katie is looking back to last year and sharing the journey she went through from then to now to find her joy and great the life she was envisioning. We dive into journal entries, stories, and lessons on how to let go of expectations, create space, and be able to *actually* manifest things like money, success, new environments, a…
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It's Valentines Day (Week) and we're talking about how to love social media. If you currently have a love/hate (or maybe just a hate/hate) relationship with social media, this is for you. Listen up to learn 4 steps you can take to strengthen your relationship with socials and make them work for YOU so you feel excited and and aligned with creating …
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This week we're talking about the #1 key thing you need to know before you can create good content - which may also be the reason your content isn't performing well! Listen up to learn about why you need to define your ideal fan or client avatar before posting on socials in order to get the best results. Then download the freebie worksheet that goe…
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Dustin Burnett, also known as Zayde Wolfe, is a true powerhouse in the music industry. Starting with an interest in licensing songs, he quickly found placements ranging from film trailers, tv shows, professional sports, video games, and major networks such as Fox, NBC, CBS, ABC, ESPN, and many more. He also is the co-founder of the widely respected…
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In this episode Katie weighs in on the debate that many creatives are having on social media - being a musician vs. being a content creator. We talk about the difference, common mindset blocks that come up around this conversation & how to work through them, and end with a reality check & pep-talk for any musicians feeling discouraged or frustrated…
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On today's episode, Katie answers a listener question around how to sift through resources and offers and decide which programs/services to take advantage of, especially when you feel overwhelmed with options. We discuss how to figure out what stage of your career you're in, what to focus on based on the stage, and how to make aligned decisions whe…
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On today's episode, Katie's talking about why you need to have multiple streams of income, which music activities are unreliable income, and the top 4 ways to make money in music this year. Listen up, then share which stream of income you'll be implementing this year with us over on Instagram! REGISTER FOR THE SYNC PANEL: https://art-of-the-song-pi…
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On today's episode, Katie recaps 2021 in her life and business, including which goals she/the biz hit (and which ones did *not* get hit). Plus, we talk about what's coming in 2022, what to expect from Out to Be, how to work with Katie, and a special big announcement! CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok @kat…
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Today's episode is Part 5 of The Future of the Music Industry series. Katie talks with Isabella Bedoya about web3 and NFTS, a new and powerful way for artists to connect with their fans and make more money. Tune in for the break down of what web3 and NFTs are and how to use them in your music biz as we head into 2022. CONNECT WITH ISABELLA instagra…
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Today's episode is Part 4 of The Future of the Music Industry series. Katie talks about the importance of personal growth and how that is the key to sustainability and sanity as we enter 2022 + the new music industry. Listen up and ask yourself how you'll be prioritizing your personal growth and development in the new year. CONNECT WITH KATIE www.k…
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