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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, succ ...
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Dr. Michael Neal joined his wife’s optometry practice in 2008 and has since revolutionized the business by focusing on high-performance culture and strategic team placements. His innovative hiring process, centered on psychometrics and inspired by industry leaders like 4 Seasons and Disney, has dramatically increased both gross and net income. Dr. …
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Danielle Crull is a founder and owner of A Child's Eye in Mechanicsburg. With over three decades of experience in the optical industry, Danielle has honed a unique approach to pediatric eye care, emphasizing personalization, understanding body language, and adapting to each child's needs. Danielle shares her journey from being a skeptic optician to…
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Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience. In this episode, Dr. Kristie Nguyen talks about the strategic use of social …
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Kimberly Vohsen is the President of the Show Me State Optician's Society. With over 17 years of experience as an optician, she has established herself as a leader in the field. Kimberly holds a BA Degree in Graphic Design and Graphic Arts, blending her expertise in optics with a creative background. Kimberly Vohsen and Peter Pretch explore the fasc…
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Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of t…
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Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting…
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Karen Michaelson, a beacon in Minnesota's optical community, has long been influenced by her father's legacy as a dedicated optician of 76 years. Following in his footsteps, she charted a path of service and commitment to her field. Her father was not just a skilled craftsman; he was a visionary who founded the Minnesota Optician Society in the 197…
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Howard Klemm is a pioneer in the field of coating technology. With his expertise, he has significantly improved anti-reflective coatings and blue filters, making a huge difference for patients wearing minus lenses. His work, combined with digital surfacing technology, has eliminated peripheral blur and provided patients with a wider field of view. …
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Nathan Hill is recognized for his forward-thinking approach in inventory management within office environments. He advocates for the use of technology to track sales and guide restocking, contrasting this method with the traditional, less precise practices that rely on memory or instinct. Nathan champions data-driven strategies to help businesses o…
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Dr. Warren McDonald is a licensed optician advocating for the importance of licensing in his field. He believes in the apprenticeship training method and has testified in front of general assemblies to emphasize the value of licensure for opticians. Dr. McDonald is dedicated to ensuring opticians are recognized and licensed professionals, especiall…
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Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols. Together, they discussed…
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Jennifer Gill is a licensed optician with over 20 years of experience in optical management, human resources, employee development, and marketing. She works at Eyetastic Services, a company with an aim to drive innovation, enhance patient care, and create a stronger, more united community by finding the best candidates for the practice roles. Peter…
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Perry Brill's passion for optometry stems from his upbringing in a family with a long history in the field. His father, a respected optometrist with over four decades of experience, influenced Perry's decision to pursue a career in optometry. Despite initially considering a path in medicine during college, Perry found his calling in optometry after…
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Many people have dreams of quitting their job… and being able to live a life on their own terms. Including Chi Nguyen, who turned that dream into a reality. Her roadmap was definitely a bold one and probably not a prescription for most, but there’s a ton of wisdom and some profound lessons we can all learn from the path she took. Tune in now to her…
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Charlene Nichols is known for her groundbreaking work in introducing the concept of omnichannel and virtual optical solutions. In 2015 and 2016, she and her team were the first to use the term "omnichannel" in their industry, revolutionizing the way optical products are marketed and sold. Charlene discusses the power of reinvention and the potentia…
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Josh Cook is a determined individual who never takes no for an answer. When he realized there was no opticians association in Pennsylvania, he didn't simply accept it and move on. Instead, he turned his mindset from "can't" to "how" and started reaching out to people who could help. During our conversation, Josh delves into the challenges they face…
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What many people don’t realize is that it takes a specific set of skills and a certain mindset to make a million dollars, but in order to keep and grow that million? That takes a different skillset and psychology. Our guest this week, Rich Hake, had to learn that the hard way… through the “school or hard knocks”! Want to avoid some of those potenti…
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Helen Whitaker is a passionate and dedicated optician who entered the industry in 2012 with a keen interest in providing the best care for her clients. Despite starting relatively late in the game, she quickly made a name for herself and established her own mobile optical business within three years. Her business was driven by empathy and a desire …
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Peter Pretch is a dedicated advocate for the optometry industry, bringing extensive experience in eyecare business management to his role as the host of Optometry Profits Revealed. With a strong focus on empowering opticians and leveraging technology, Peter shares invaluable insights, practical recommendations, and innovative solutions to help eye …
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Cesar Rodriguez is a prominent figure in the field of social science and communication. With a deep understanding of how ideas and products gain momentum and diffuse through a population, he has made significant contributions to the study of adoption and innovation. His work has paved the way for understanding how individuals within a social system…
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Mark Clark is a marketing professional with a passion for understanding consumer behavior and purchasing decisions. He has a keen understanding of the health care industry and the role of women as the primary decision makers for health-related purchases in households. Mark's insights into consumer behavior have led him to challenge traditional capt…
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What an amazing journey it’s been so far through the first 100 episodes!! Here’s a highlight reel of just some of the bombs that were dropped… * Monique Halm: The power of “orgasmic manifestation”… and other things many people don’t talk about (or even know about!). * Cherif Medawar: Secrets to “attracting” a billionaire mentor. * Nancy Nguyen: A l…
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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologist…
  continue reading
 
Most people rent their space (house, apartment, or bedroom) to earn a little extra income. For example, your typical AirBNB host has an average of 1.65 listings on the world’s most popular short-term rental platform. Our guests this week, Von Robinson and John Marc Ellis, are not ‘most people’ though. They’re in the short-term rental business to bu…
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In a talk to inspire his son to rise up from adversity and people trying push him down, Rocky Balboa delivered an iconic speech that basically summarized what it takes to succeed in life! Here’s a snippet: Let me tell you something you already know. The world ain't all sunshine and rainbows. It's a very mean and nasty place and I don't care how tou…
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Sadly, many would-be entrepreneurs never become actual entrepreneurs because they wait for the perfect time to jump in, like… When I have $___ saved up… After I get this advanced degree… When the kids are grown… Once I’ve gone through these 3 home-study courses… And on and on and on… The problem? Life rarely hands you “the perfect time”. That was c…
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Here’s a sample of what we discuss in this week’s episode: * Should you “start small and grow big” … or “go big or go home”? * What you MUST DO… if you insist on going big. * How the Property Cycle really works… and why “timing” is absolutely critical. * The superhighway to building wealth is… * Are high-ticket coaching programs worth the money? Or…
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Mark Marquez got his real estate license in 1999, so he’s been through the dotcom bubble, the Great Recession, and the Corona Crash. Not only has he survived those dips and downturns, he’s actually thrived… and established his status as one of the top-performing realtors in the entire country! How did he do it? In general, we would say he understan…
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Many real estate agents and brokers who cater to investors think that the main thing their clients want is a great deal. True? We would say partly. But if you want loyal, repeat clients who buy from you over and over again, and pay close attention and heed your advice… you have to provide more. Listen in now as Sedona-based realtor Chad McMahon lay…
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We ran across an article that touted the “8 Best Ways to Find Off-Market Properties”, which are: #1) Team up with a good real estate agent or broker #2) Hunt for properties ONLINE #3) Driving for dollars #4) Create a direct marketing campaign #5) Network with real estate investors #6) Build relationships with contractors and builders #7) Search pub…
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Every single day in America, 10,000 baby boomers turn 65 years old, and 4,000 turn 85. That’s what you call a Silver Tsunami, and as a group, they’re the wealthiest age demographic so they have the financial means to satisfy many of their needs and wants… Like remodeling services, travel packages, home services, nutrition/supplement products, and o…
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Alex Alexander is living proof that there are many paths to becoming a successful Real Estate Fund Manager! He was a cruise ship singer, land flipper, did hotel room arbitrage, owned an internet café and bike rental business, and even lived “off the grid” in Hawaii for a few years as a self-proclaimed gypsy (he was actually more like a ‘capitalist …
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A proven path to real estate investing success is to keep your day job, start off by investing in single family homes… and then gradually scale up to larger and larger properties (if you choose to) once you have the necessary experience and track record. That’s the path our guest, Jerry Miller chose, and so far…. it’s worked without too many glitch…
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Here’s a sample of what we discuss in this week’s episode: * How Mark Langdon leveraged 10 single-family homes… to nearly 800 doors under management. * The pros and pitfalls of turnkey properties… and the most important criteria for you to consider. * Creating cash flow in real estate… without the dreaded 4 T’s (toilets, tenants, termites, and tras…
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Many investors start out by doing the wholesaling or fix & flip thing, with many eventually getting to the point of wanting to hold properties as rentals… and then maybe even jumping into the commercial multifamily (larger apartment complexes) realm. That’s the evolution of our guest this week, Stephen Polk, and the path he took to make the leap fr…
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Some of what you’ll be hearing from our guest, Indar Lange, may be controversial or seemingly flies in the face of convention. But one thing you can’t argue is the fact that his approach and strategies have resulted in massive success for him and his family! Here’s a small sample of what we discuss: * The #1 thing that separates the successful from…
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Many become entrepreneurs because they hate their jobs and have a burning desire to leave their 9-5. Not Mark Langdon. Because unlike many, he actually loves his job as a chemical engineer, and primarily became a real estate investor to attain that holy grail of freedom called “financial peace of mind”. And by just about anyone’s account, he’s cert…
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FREEDOM. It’s one of the most coveted and treasured goals that drives many to entrepreneurship! But is the life of an entrepreneur all sunshine and rainbows? It CAN be, but in most cases… you gotta take some licks along the way to getting that pot of freedom gold at the end of the rainbow! In this week’s episode, Alex Escobar pulls back the curtain…
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If you’re looking for some tried & true formulas to make sure you’re minimizing risks and only making good investments, using age-old “Rules of Thumb” can be very helpful sometimes… But… not all are good, not all are equal, and not all our easy to understand, so be sure to listen in as we discuss some more common Rules of Thumb for investing in rea…
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How the heck do you go from doing valuation consulting at one of the Big Four accounting firms… to being involved in doing over $150M worth in real estate deals in just 1.5 years? Well, based on Daniel Doxey’s experience, it’s all about having the right skills… and knowing how to leverage them! Here’s just a small sample of what we discuss: * The o…
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Here are the top 3 things we discuss in this week’s episode with special guest, Jennifer Santoso: · How lenders underwrite their loans during an uncertain economic environment… and how to best position yourself for success. · Why interest rates are irrelevant? (Yes… irrelevant!) · Case studies on how to get deals done in a shifting market. We happe…
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Matthew Guerra is not your typical real estate agent… It really wasn’t his dream career, nor did he become one so he could make big fat commissions (although he often does!). Instead, he got his real estate license because he wanted to level up his skills… and learn the game of apartment investing. His focus on skill-building, and a willingness to …
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Do you have a big, hairy, audacious goal that has you super-excited, bouncing off the walls, and ready to tackle whatever challenges lay ahead? If not, it probably has something to do with not having a big enough reason “WHY” you want to achieve that goal. That’s certainly not the case for Dr. Sachin Maskey. His big purpose and dream? He wants to b…
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Chris Bounds is not your typical Realtor… Yes, he’s a top-producing agent (a top 0.3% growth leader at eXp Realty and 2x ICON Agent with $88 million in transactions), but he’s also a real estate investor, fund manager, and a prolific capital raiser, who along with his wife Jamie, has used more than $19 million from private lenders and equity partne…
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Adam Campbell has over 20 years of experience in accounting, finance, and business intelligence including 7+ years managing family offices and 15+ years of work in Private Equity-backed real estate companies focusing on raw land, multi-family, commercial, and senior housing developments as well as additional work on real estate-backed debt funds. I…
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We happen to be recording this interview during a time of economic uncertainty and turbulence… The direction of interest rates… inflation… potential war… operating in a post-covid world, etc. are all topics that have many investors concerned (and oftentimes confused!). That’s why it’s so refreshing to run across a market insider who doesn’t sugar-c…
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We happen to be recording this interview during a time of economic uncertainty and turbulence… The direction of interest rates… inflation… potential war… operating in a post-covid world, etc. are all topics that have many investors concerned (and oftentimes confused!). That’s why it’s so refreshing to run across a market insider who doesn’t sugar-c…
  continue reading
 
Ever hear about the 50% Rule? 2% Rule? Or 1% Rule? How about the 10%, 5%, or 80% Rule for investing in real estate? If you’re looking for some tried & true formulas to make sure you’re minimizing risks and only making good investments, using age-old “Rules of Thumb” can be very helpful sometimes… But… not all are good, not all are equal, and not al…
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Our guest this week, Michael Piehler, could’ve made a number of excuses for not getting started as a real estate entrepreneur…. “I’m too young.” “I don’t have any money.” “I have zero experience.” “I look like I’m 15 years old… who’s going to take me seriously?”. Which is what the majority of youngsters might do. Not Michael. Instead, he gets resou…
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What does it take to get started investing in real estate? Insider knowledge? A big marketing budget? Years of studying? A sophisticated system in place? If you happen to be in that camp, our guest, Christoph Krekeler, will blow away any preconceived notions you may have about what it really takes to get started in real estate investing. His story …
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