Fredrik is an interior designer, vintage furniture collector, and social media star. Since launching his business last year, he has worked with both interior and fashion brands, like Off-White, Fritz Hansen, and Hästens. His Instagram following is experiencing an exponential growth, which has made him one of the most influential new interior person…

The show is back! The broffers talk about Joakim's morning routine, Konrad's The New York Times article, and the importance of being positive. Also: David Coggins, David Goggins, Gary Vee, Tim Ferriss, Tyler Brule, Andrew Tuck, Gay Talese, Guy Trebay, David Glass, Scott Adams.

Zlatan Ibrahimović is a football player, entrepreneur, and arguably one of the most successful Swedish personalities of all time. In this interview, we talk about how to prepare for success. This podcast is produced in collaboration with Zlatan Ibrahimović perfumes. Hosted by Konrad Olsson.

By Konrad Olsson

By Konrad Olsson

”We like the sensibility of Nordic brands.” Eric Jennings is the former vice president and fashion director, menswear, home and beauty at Saks Fifth Avenue. Erik Ulin is the former CEO of J.Lindeberg US and President of Men's Fashion for UBM. Together they have formed E2 Brand Management, a consultancy firm focused on helping brands establish thems…

”I see more going on in Stockholm than in any other city in Europe.” Scott Schuman is a streetstyle photographer and founder of the blog The Sartorialist. Some argue that he has had the biggest impact on menswear the past decade, giving men around the world a completely new way of getting inspired by style. We met with Scott during his visit in Sto…

"Men now are a lot braver. When you know the basics, that’s when you can experiment and push things in a new direction.” Jeremy Langmead is a founding member of Mr Porter, the men’s style destination that has paved the way for editorially driven e-commerce. Jeremys is the former editor-in-chief of Wallpaper and Esquire, and knows more about content…

”There is a different mindset when you are reading a printed product. You are really inviting someone into your world.” Three inside men from the world of international print publishing discuss the future of biannual magazines, how the fashion world is still perfectly suited for print, and where are headed next. This episode was recorded as part of…

”The idea of a store that has a narrative and a very focused point-of-view is needed for the health of the industry.” Josh Peskowitz of Magasin in Los Angeles and Mats Klingberg of Trunk Clothiers in London both represent a new type of clothing store. In a panel discussion that took place during Pitti Uomo 94, the retailers talk about the need fora…

”It’s more socially acceptable for guys to be interested in and spend money on clothes.” Simon Crompton is a London based writer and the founder of menswear blog Permanentstyle.com which has over 300 000 readers and has been voted by The Times as one of the world's 15 best websites for menswear. Simon has a staggering body of work, having interview…

”With menswear, we’ve only scratched the surface.” Lalle Johnson is a highly influential stylist, designer, and consultant in men’s style. He has over three decades of experience in the industry, having worked everyone from the smallest boutique stores to the biggest Scandinavian brands. Lalle has seen the world of men’s style grow from a situation…

”Guaranteeing the satisfaction of the customer is very important to us.” No Man Walks Alone represents a new type of boutique online store, where great selection and service is at the forefront of everything they do. They are not the big fish, but a niche menswear shop working out of a showroom in Manhattans still active, still unglamorous Garment …

”I’ve been recognised more the last two years than I’ve been the last 50 years, and I’ve got Instagram to thank for that.” Nigel Cabourn is a British designer who has been in the fashion industry for five decades. In this episode, he talks about the evolution of menswear during his career, his collaboration with Swedish outerwear brand Peak Perform…

”I enjoy the honesty and clarity of the Mr Porter model.” Dan Rookwood is the outgoing US Editor of Mr Porter, where he has been instrumental in creating a new media/retail logic. Dan was recently drafted to Nike, where he is going to head up their global editorial content strategy. This conversation took place in New York in October last year, and…

”There are two types of guys out there. Guys that geek out on fashion, and guys that don't give a shit.” Eric Jennings is a legend in the menswear industry, who up until recently served as the vice president and fashion director, menswear, home and beauty at Saks Fifth Avenue. Eric has been in the menswear industry all his adult life, and we met Er…

”Working for Andy was a dream come true.” The late Glenn O’Brien was a writer covering the worlds of art, music, and fashion. He got his start working for Andy Warhol at Interview Magazine in the 70s and then moved on to host TV Party, working for ArtForum, editing books, and writing The Style Guy column for Details and GQ. This conversation betwee…

”How I talk about clothes is how I talk about music and clothes.” This weeks guest is Lawrence Schlossman, brand director at the e-commerce site Grailed and host of the Failing Upwards podcast. In the early days of the #menswear movement, he ran the legendary blog Fuck Yeah Menswear, which later became a book and paved way for his work as editor of…

"Men are very calculated in the decisions that they make." Jeremy Kirkland is a New York-based menswear and tech consultant and the founder of the Blamo! Podcast. On his show, he interviews people that shape the menswear industry (not unlike The Menswear Shift), be he also covers culture and technology. In this conversation, Jeremy talks about his …

”The brands that are succeeding are the ones that are forever coherent.” Alessandro Agazzi is a Milan based menswear consultant and founder of the website TheStyleism.com. His background in the industry includes positions at Giorgio Armani, Maison Margiela, and Caruso. Despite being an avid Instagram personality himself, he had a lot to say about t…

”You have to have the willingness to fail, in order to move forward”. Tommy Fazio, Men’s Fashion Director at UBM, and responsible for PROJECT and MRket Shows, has a fascinating background in fashion. He got his start working for Calvin Klein, both the man and the brand, before moving on to Simon Spurr, Nordstrom, and Bergdorf Goodman, always in som…

”The word fashion is still quite daunting for a lot of men, but style is not.” Andrew Weitz, the founder of The Weitz Effect, is a style consultant in Hollywood, Los Angeles. Through his consultancy, he is helping some of the biggest stars and powerful executives in the entertainment industry with their personal style. Andrew is voted one of the 10…

”Today it is a two-way conversation. If a brand is not paying attention what consumers are telling them, very quickly they can become irrelevant.” This panel talk was recorded last week in the Scandinavian MAN Lounge at PROJECT Show, North Americas biggest trade show for menswear. Guests were Brian Trunzo, Senior Menswear Editor at WGSN, Jeremy Kir…

”Unless you have the values of being a good person inside, it doesn't matter what you wear. You will look like a jerk." Michael Hainey is one of the most influential editors of present day. For 16 years, he was the Deputy Editor of GQ Magazine, before moving to Esquire almost two years ago, becoming their executive director of editorial. This is a …

”We are entering a phase of fashion in general and menswear in particular where there is no one style. It's become all about self-expression.” Josh Peskowitz is a highly influential figure in international menswear. He was part of the first wave of the #menswear movement that started roughly a decade ago, writing for magazines like Fader and Cargo …

"Fashion has become much more democratic". During the Scandinavian MAN Streetstyle Festival last year, we arranged a live symposium with three of the biggest names within men’s streetstyle photography: Guerre from New York, Robert Spangle from Los Angeles, and Jamie Ferguson from London. The conversation, led by Konrad Olsson, went deep into how st…

"I see Bergdorf Goodman as an organic, three?dimensional representation of what a magazine should be.” Bruce Pask has spent his entire adult life in the fashion industry; from his first professional steps as a shop assistant at Paul Smith to his highly influential years at various editorial positions at GQ magazine. After a successful period as a f…

Andrew Tuck is the founding editor of Monocle, a magazine brand that during the past nine years has proven that you can build a strong readership and healthy business by doing quality journalism on paper. Together with editor-in-chief Tyler Brulé he has also expanded Monocle’s reach and offer through a 24 hour radio channel, book publishing, and e-…

James Goldstein is an architecture aficionado and the owner of the legendary Sheats/Goldstein Residence in Los Angeles. The mid-century modern house was created by architect John Lautner and has been featured in countless movies, music videos and fashion shoots, from The Big Lebowski to Vanity Fair, as well as being a party place for celebrities li…

Gay Talese is one of the world’s most influential non-fiction writers. As a part of the New Journalism movement in the 1960’s he wrote the legendary story ”Frank Sinatra has a Cold” for Esquire magazine, without even meeting Sinatra. Using his method ”the art of hanging out” he has written books about the New York Times, the Bonanno crime family, a…

Karl-Edwin Guerre has been called "the savior of street style photography" by The Washington Post. He has proven to be one of the best interpreters of menswear today, both by capturing well dressed men on the streets of New York and Florence on his website Guerreisms and in magazines around the world, and through his own unique way of dressing (a l…

Andrew Weitz is a former talent agent in Hollywood who became a style consultant for stars and powerful executives. Since leaving the WME in 2014, the world’s biggest talent agency where he represented clients like Ricky Gervais and James Corden, he has set up The Weitz Effect, a method to bring confidence and success to top-performing men within e…