Honest, unfiltered conversations with the best from tech - spilling the tea about product, growth, and senior leadership topics. www.leahtharin.com
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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com
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The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) & Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.
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1
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Louis Grenier | Marketing & Branding
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry bi ...
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Accelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.
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Product with Panash is your regular product management rendezvous with leaders and operators across Europe and beyond to learn about their craft, how they built successful products and unpack the frameworks and secrets they’ve used in delivering growth for their businesses.
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1
How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail
18:58
18:58
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In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …
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1
Product pitfalls: how to avoid them - David Pereira (CEO, CPO, omoqo GmbH)
36:20
36:20
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What are the common pitfalls that product teams face? Join us this week on the podcast for a discussion with David Pereira, CEO and CPO of omoqo GmbH, as he shares his unique insights into building an effective product strategy and avoiding common traps that product-led organisations face. Featured Links: Follow David on LinkedIn | David's website …
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62: Kieran Flanagan: The state of AI in 2024 in Tech
1:01:46
1:01:46
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Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, the potential for AI-dri…
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The illusion of quick fixes in organisational change - Steve Hearsum (Consultant, Author)
46:24
46:24
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Can organisational change truly rely on quick fixes, or are we missing the bigger picture? Join our engaging discussion with Steve Hearsum, Author of "No Silver Bullet: Bursting the Bubble of the Organizational Quick Fix." Steve shares his journey into the field and reveals the flawed belief in miracle solutions for complex challenges. We tackle th…
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61: Dennis R. Mortensen - How to win with building for productivity
51:17
51:17
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Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI). We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do…
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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
17:45
17:45
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17:45
On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial. As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way.…
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The evolution of product management - Graeme Stuart (Head of Product, Aflac)
32:08
32:08
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Is the traditional view of product management losing its relevance in today's global landscape? Join us as we chat with Graeme Stuart, Head of Product at Aflac Northern Ireland and Co-founder of ProductTank Belfast, about his rich, two-decade-long journey through the evolving world of product management. Featured Links: Follow Graeme on LinkedIn | …
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60: Andrew Ettinger - Community-led growth in enterprise sales
53:01
53:01
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53:01
Summary I talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboratio…
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What organisations get wrong about market expansion - Chui Chui Tan (Growth and Strategy expert)
38:31
38:31
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Join us on this week's podcast as we explore international product growth with Chui Chui Tan of Beyō Global, an expert in culturalisation. Discover how she helps businesses thrive in new markets by understanding cultural nuances and values. From her user experience roots to her role as a global consultant, Chui Chui highlights the importance of cul…
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59: Dani Grant - In-person Community building in a PLG product at Jam.Dev
47:26
47:26
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47:26
Summary Jam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs. They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses…
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Navigating AI bias: Insights and strategies - John Haggerty (Founder, The PM Insider)
39:20
39:20
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39:20
Discover the intricacies of bias in generative AI in product management with John Haggerty, Founder of The PM Insider. In this week's episode, John unveils the layered complexities of AI innovation, navigating the ethical realm of the AI revolution reshaping businesses. Featured Links: Follow John on LinkedIn | The PM Insider | IBM AI Fairness 360 …
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1
Professionalism is Killing Your Brand: Here's the Cure
58:35
58:35
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Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself …
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58: Andy Johns - Stop. Burnout within High Performers
1:03:54
1:03:54
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Summary Burnout and the pursuit of external validation in tech. The pressure to constantly achieve and the belief that success will bring happiness and fulfillment is driving some of us into ruin. It almost did with Andy Johns, he was never more successful and unhappier in his life until he his body hit the reset switch. Top companies, top jobs, to…
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Navigating the shift from engineering to product - Anuja More (Product Lead, Meta, Whatsapp) at Meta
40:08
40:08
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Join our conversation with Anuja More, Product Lead at Meta. We delve into the lessons she learned while transitioning from engineering to product management. In our discussion, Anuja unveils the change required to switch from a mindset fixated on technical hurdles to one adept at unravelling customer needs, underscoring the vitality of curiosity a…
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1
Funnels Don't Build Businesses: Here's What Does
58:08
58:08
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58:08
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The …
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57: Erik Allebest - From 0 to 150 million ARR - The Chess.com story
1:12:33
1:12:33
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Summary Chess.com has grown from being a simple chess service to a thriving 150 million ARR business. The company has focused on making chess accessible to everyone through services around a product that hasn’t changed in centuries. We touch on the challenges of scaling a company and the role of titles and leadership in an organization and how many…
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The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer)
34:42
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Join our conversation with Atif Faruiqui, Director of Developer Products and Platforms at Pfizer, as he illuminates the path the pharmaceutical colossus took towards a product-focused approach. He takes us behind the scenes of Pfizer's strategic pivot, highlighting the signals that spurred the company's leadership to champion a customer-centric app…
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How to Build a Content Strategy That "Drives Pipeline"
53:04
53:04
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53:04
In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - Firs…
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56: Jason Fried - Motivation, forming habits and calendars
59:47
59:47
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Motivation, forming habits, managing time, and why it’s important to know how much you enjoy solving problems with Jason Fried. Jason is really special to me and a 2nd time guest. Whenever we go at it, there are two worlds clashing in the best way possible. We are both never content with traditions and challenge the status quo; we just often disagr…
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Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)
41:34
41:34
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41:34
We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. In this episode, we cover: How to get started with JTBD - and what to do after you…
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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
1:03:48
1:03:48
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Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth a…
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55: Mike Weir - Churn & Sales compensation to fight churn
1:01:27
1:01:27
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Summary The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue. At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and…
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Finding your place on the PLG and Sales spectrum | Japna Sethi
32:05
32:05
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32:05
In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…
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Rerun: Your first 90 days in product – Leah Tharin on The Product Experience
35:27
35:27
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If you’re starting a new role in product at whatever level, it can sometimes be difficult to get started, especially if you’re chucked in the deep end. In this week’s podcast episode, we speak with Leah Tharin, currently the Chief Product and Growth Officer at gotphotocom. She provides some insights on your first 90 days in a new product role, chal…
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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
55:11
55:11
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55:11
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) -…
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Product managers, stop being jaded - Ipsita Basu (Product Management Leader, BILL)
39:14
39:14
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39:14
Listen to our conversation with Ipsita Basu, Product Management Leader at BILL all about rediscovering our passion in product. In this episode, Ipsita shares practical advice for product managers looking to get out of a rut and build innovative products that customers love. Featured Links: Follow Ipsita on LinkedIn | Bill | Read Ipsita's 'Product m…
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1
How to Make Products That Stick (With PepsiCo's Chief Design Officer)
54:02
54:02
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54:02
With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…
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54: Anthony Pierri - Positioning your B2B Startup through your Homepage
58:43
58:43
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58:43
Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea. Summary I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm bet…
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Using in-app messaging for tailored user experiences | Todd Olson
18:35
18:35
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18:35
In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…
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Rerun: Roadmaps are dead. Long live roadmaps! – Janna Bastow on The Product Experience
37:16
37:16
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37:16
When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad joins us to give advice to anyone ready to break up with their roadmap. Featured Links: Follow Janna on Twitter and LinkedIn | ProdPad on Twitter, and read more…
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Stop Wrestling With Pricing: How to Set Prices Customers Want
1:00:19
1:00:19
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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the…
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53: Adam Robinson - The power of LinkedIn for B2B from zero to one
48:56
48:56
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Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started. He explains the power of organic reach through LinkedIn and building a personal brand through social…
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