Best Leah Tharin Podcasts (2024)

1
67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude 58:40

3h ago58:40

58:40

Laura Schaffer, VP Product Growth @ Amplitude shares her experience of launching a self-serve paid plan and a free plan at Amplitude, a sales-led organization. We discuss the changing landscape of selling, the power of self-serve product experiences, and the expectations of users. The conversation also delves into the tensions between sales and sel…

1
Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle 21:03

5d ago21:03

21:03

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state. Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importa…

1
66: Henrique Cruz - AHA! How to define and reach User activation 47:09

5d ago47:09

47:09

Summary Activation and aha moments in product growth with Henrique Cruz, Head of Growth at Rows.com. How to find the right activation metric that predicts retention and how to iterate on the onboarding flow to improve activation. Examples of activation metrics and the challenges of tracking and improving activation. The importance of branding, the …

1
65: Guillaume "G" Cabane - The Future of Marketing in an AI-Dominated Landscape 57:48

12d ago57:48

57:48

Summary Guillaume Cabane and I discuss the future of marketing and the role of humans in a landscape dominated by AI and automation. We’re talking about what does drive marketing and sales teams, and how their future will look like. The conversation touches on topics such as product-led growth, market penetration, and the role of content marketing …

1
Finding the right moment to activate the sales team | Susann Johansen, Oneflow 16:44

9d ago16:44

16:44

In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of s…

1
64: Kristen Berman - Behavioral science and product growth 54:37

19d ago54:37

54:37

Summary Kristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods. We are exploring the challenges of balancing friction and value in user experiences, the role of context in shaping …

1
63: Kyle Pursell - Paths into Growth with the Head of Growth Optimization at Shopify 1:10:31

27d ago1:10:31

1:10:31

Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about the different paths to get…

1
How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot 18:58

29d ago18:58

18:58

In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …

1
62: Kieran Flanagan: The state of AI in 2024 in Tech 1:01:46

1M ago1:01:46

1:01:46

Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, the potential for AI-dri…

1
61: Dennis R. Mortensen - How to win with building for productivity 51:16

1M ago51:16

51:16

Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI). We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do…

1
The more you give, the better your leads get qualified | Mathias Thulin, GetAccept 17:45

1M ago17:45

17:45

On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial. As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way.…

1
60: Andrew Ettinger - Community-led growth in enterprise sales 53:01

2M ago53:01

53:01

Summary I talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboratio…

1
59: Dani Grant - In-person Community building in a PLG product at Jam.Dev 47:26

2M ago47:26

47:26

Summary Jam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs. They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses…

1
Professionalism is Killing Your Brand: Here's the Cure 58:35

2M ago58:35

58:35

Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself …

1
58: Andy Johns - Stop. Burnout within High Performers 1:03:54

2M ago1:03:54

1:03:54

Summary Burnout and the pursuit of external validation in tech. The pressure to constantly achieve and the belief that success will bring happiness and fulfillment is driving some of us into ruin. It almost did with Andy Johns, he was never more successful and unhappier in his life until he his body hit the reset switch. Top companies, top jobs, to…

1
Funnels Don't Build Businesses: Here's What Does 58:08

2M ago58:08

58:08

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The …

1
57: Erik Allebest - From 0 to 150 million ARR - The Chess.com story 1:12:33

2M ago1:12:33

1:12:33

Summary Chess.com has grown from being a simple chess service to a thriving 150 million ARR business. The company has focused on making chess accessible to everyone through services around a product that hasn’t changed in centuries. We touch on the challenges of scaling a company and the role of titles and leadership in an organization and how many…

1
How to Build a Content Strategy That "Drives Pipeline" 53:04

2M ago53:04

53:04

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - Firs…

1
56: Jason Fried - Motivation, forming habits and calendars 59:47

3M ago59:47

59:47

Motivation, forming habits, managing time, and why it’s important to know how much you enjoy solving problems with Jason Fried. Jason is really special to me and a 2nd time guest. Whenever we go at it, there are two worlds clashing in the best way possible. We are both never content with traditions and challenge the status quo; we just often disagr…

1
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin 1:03:48

3M ago1:03:48

1:03:48

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth a…

1
55: Mike Weir - Churn & Sales compensation to fight churn 1:01:27

3M ago1:01:27

1:01:27

Summary The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue. At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and…

1
Finding your place on the PLG and Sales spectrum | Japna Sethi 32:05

3M ago32:05

32:05

In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…

1
Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

3M ago55:11

55:11

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) -…

1
How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

3M ago54:02

54:02

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…

1
54: Anthony Pierri - Positioning your B2B Startup through your Homepage 58:43

3M ago58:43

58:43

Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea. Summary I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm bet…

1
Using in-app messaging for tailored user experiences | Todd Olson 18:35

3M ago18:35

18:35

In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…

1
Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

3M ago1:00:19

1:00:19

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the…

1
53: Adam Robinson - The power of LinkedIn for B2B from zero to one 48:56

3M ago48:56

48:56

Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started. He explains the power of organic reach through LinkedIn and building a personal brand through social…

1
How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

4M ago1:01:04

1:01:04

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the laun…

1
52: Casey Hill - Organic Demand with Email, Newsletters and Podcasts 47:54

4M ago47:54

47:54

Casey Hill is a Senior Growth Manager at ActiveCampaign, Institutional Consultant, and Founder. More importantly, he’s incredibly actionable and smart on LinkedIn around B2B Email channels, and that’s why I wanted to have him on the podcast. Summary We talk about how to approach Email, how to use it from the ground up to drive meaningful business a…

1
The sales paradigm shift | Leah Tharin 28:30

4M ago28:30

28:30

In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…

1
Unpacking Product-Led Growth with Leah Tharin 42:32

4M ago42:32

42:32

Check out Leah's PLG Breakdown here

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How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

4M ago55:48

55:48

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap…

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51: Julie Zhuo - Authentic Leadership 40:08

4M ago40:08

40:08

Julie Zhuo, Co-Founder @ Sundial, Author of THE MAKING OF A MANAGER, ex-VP Design @ FB Summary Intuition and hiring is an uncomfortable topic. We should be rational, have reasons for why we choose to work with someone or not. When should we trust our gut feeling? When is it time to step back and say, no. I go with the hard facts? In the end it’s al…

1
The BS-Free Guide to Building Communities That Last More Than 3 Months 56:17

4M ago56:17

56:17

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitm…

1
Introducing PLG when you are doing sales | Ben Williams 21:18

4M ago21:18

21:18

In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights fro…

1
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas 53:00

4M ago53:00

53:00

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination. (00:00) - Intro (01:43) - Why you shouldn'…

1
How to Find Undiscovered (Yet Profitable) Niches 53:10

5M ago53:10

53:10

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heart…

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Leah Tharin Podcasts

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