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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
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In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.
Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigating risks.
The conversation highlights the need for a hybrid approach in scaling businesses. Andrew also shares his experience with adapting commercial infrastructure to support this hybrid model and tackling both internal and customer-facing complexities.
00:00 Andrew Davies' Background and Paddle's Mission
01:36 Evolution of Paddle's Go-to-Market Strategy
03:26 Challenges and Decisions in Product-Led Growth
07:02 Hybrid Sales and Product-Led Approach
10:00 Complexities and Learnings in Scaling
16:18 Final Thoughts
13 episodes
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