Best Let S Talk 412 Podcast Podcasts (2024)

1
ALP 236: Have agencies listened too well to the “be strategic” mantra? 18:29

11h ago18:29

18:29

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair …

1
Step One: Finding Strength in Surrender – 413 1:05:44

37m ago1:05:44

1:05:44

Spencer and Nora explore Step One of Al-Anon, which is about admitting powerlessness over alcohol and recognizing the unmanageability in one's life. They read from the book ‘How Al-Anon Works' and discuss how their lives have been impacted by others' alcoholism. Both hosts share personal anecdotes on their journey to accepting their lack of control…

1
Circle of Fellows #105: Meet the 2024 Class of IABC Fellows 59:38

12h ago59:38

59:38

Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you’ll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day’s pressing communication issues. About the panel: Andrea Greenhous’s life’s purpose is to improve the world of work. For ov…

1
FIR #415: A Staggering Failure of Leadership and Communication 16:55

13h ago16:55

16:55

The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft and false accounting. Instead of addressing the software’s errors, the Post Office’s crisis com…

1
CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) 33:39

18h ago33:39

33:39

In this episode, Chip talks with David C. Baker, who has been dubbed “the expert’s expert.” He leads the advisory firm Punctuation, and has worked with more than 1,000 agencies to help them get better positioned for success. The discussion focuses on improving agency management and scalability by emphasizing the importance of understanding business…

1
ALP 235: AI should be your agency’s friend, not foe 18:20

3d ago18:20

18:20

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency…

1
FIR #414: Companies Treat Remote/Hybrid Like It’s Temporary. It’s Not. 18:17

6d ago18:17

18:17

Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it’s temporary, creating tensions between workers and leaders and leaving pre-pandemic company cultures in shambles. In a survey conducted jointly by the Int…

1
Breaking Through Denial: Honesty is Essential – 412 1:13:07

9d ago1:13:07

1:13:07

In conversation with Barb W, we dive into the vital role honesty plays in the journey of recovery, particularly in accepting and working the first step. The Challenge of Honesty We kick off the discussion with Barb reflecting on the necessity of honesty in recovery. Honesty often starts with acknowledging our own denial and deceit,... The post Brea…

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ALP 234: Adapting your agency for risk-averse clients 21:37

10d ago21:37

21:37

Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by provi…

1
FIR #413: AI Is Coming for Copywriters 20:43

14d ago20:43

20:43

We are told, “AI won’t take your job.” Instead, “Someone who knows how to use AI will take your job.” Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to cra…

1
ALP 233: Building an agency culture where everyone can take time off

17d ago

—

“If an employee is too critical to take vacation, your problem isn’t the employee.” In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies fo…

1
FIR #412: Don’t Let the Door Hit You on Your Way Out 1:29:01

17d ago1:29:01

1:29:01

You work for one of the biggest consulting firms in the world. You’ve been told that taking a voluntary separation package from the company is in your best interest. When you agree (not that you had much choice), you’re asked to sign an agreement that not only won’t you disparage the company, but you’ll use the language provided to you to let your …

1
FIR #411: Are We Unnecessarily Panicked About Online Disinformation?

27d ago

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Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What's more, anot…

1
ALP 232: Setting honest expectations for your agency employees from the start

24d ago

—

Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. Continue Reading → The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.…

1
Growth and Challenges in Al-Anon Service – 411

26d ago

—

Being a leader in Al-Anon is fundamentally different from traditional notions of leadership. As we highlight in our discussion, Al-Anon leaders are guided by humility and enthusiasm rather than authority and control. This approach is rooted in Tradition Two, which states, “Our leaders are but trusted servants; they do not govern.” Understanding thi…

1
FIR #410: Who’s Behind All Those Fake LinkedIn Profiles?

28d ago

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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behin…

1
FIR #409: Just Another Fad

1M ago

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Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption…

1
ALP 231: Agencies need to adapt to effectively manage Gen Z employees 17:29

1M ago17:29

17:29

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. Continue Reading → The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.…

1
FIR #408: AI’s Impact on Jobs, Quantified 15:47

1M ago15:47

15:47

PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 pe…

1
Walking the Path to Recovery – Working the 12 Steps – 410

1M ago

—

Host Spencer and guest Ashley delve into the transformative power of the 12 steps in the Al-Anon program. We revisit the 12 steps and explore their impact on our personal growth and healing. We read and reflect on passages from chapter 8, “Twelve Steps”, in the book How Al-Anon Works, sharing our own experiences and... The post Walking the Path to …

1
ALP 230: Should you start your own agency because your boss is making too much off of your work? 22:29

1M ago22:29

22:29

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. Continue Reading → The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.

1
Circle of Fellows #104: Communication Ethics

2M ago

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The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and …

1
FIR #407: AI Is Changing How Managers Manage

2M ago

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White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In th…

1
ALP 229: What new rules on overtime and non-competes mean for agencies 21:56

2M ago21:56

21:56

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. Continue Reading → The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.…

1
FIR #406: Alas, SEO, We Knew You Well 1:25:21

2M ago1:25:21

1:25:21

Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all the news and focus in on Google's overviews in this long-form episode for May. Also in this episode, a Bai…

1
EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS 34:02

2M ago34:02

34:02

Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a …

1
CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) 39:29

2M ago39:29

39:29

Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations. Continue Reading → The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.…

1
ALP 228: Should your small agency hire senior-level pros? 20:24

2M ago20:24

20:24

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. Continue Reading → The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.…

1
FIR #405: Gen Z’s Connection with Influencers 14:47

2M ago14:47

14:47

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even parti…

1
CWC 99: Modernizing leadership in meetings (featuring Brad Farris) 29:52

2M ago29:52

29:52

In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction. Continue Reading → The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.…

1
FIR #404: Purpose Without the Peril 17:22

2M ago17:22

17:22

For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more polarized, though, those on the other side of a company's position made things increasingly diffic…

1
ALP 227: Building trust and letting your team shine 19:29

2M ago19:29

19:29

Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. Continue Reading → The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network.

1
FIR #403: Does Marketing Need a Separate Ethics Standard for AI? 1:22:44

2M ago1:22:44

1:22:44

The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessary? Neville and Shel don't see eye to eye in April's monthly long-form FIR episode. Also in episod…

1
Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? 1:00:03

2M ago1:00:03

1:00:03

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility …

1
EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP 13:30

3M ago13:30

13:30

Let’s debunk a myth today: managing up isn't about sucking up. In our second installment of “In Your Corner,” our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. Managing up effectively is about making your indispensability known—creating a symbiotic relations…

1
FIR #402: Your Favorite Social Network Just Shut Down. Now What? 24:01

3M ago24:01

24:01

It has been five years since Google Plus closed down. While it never amassed the number of users of some of its rivals, many called it home and were cast adrift after its demise, unable to find an alternative that offered the same features and vibe. One Goole Plus user lamented the loss and reflected on the lessons learned from her attempts to find…

1
FIR #401: The Battle Between PIOs and Journalists 18:08

3M ago18:08

18:08

While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ from media relations practitioners by virtue of their engagement with multiple external stakeholder a…

1
FIR #400: Love Them Or Hate Them, Press Releases Can Still Deliver Value 19:02

3M ago19:02

19:02

In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetence of those who produce them. Neville and Shel understand their frustration based on the poor qu…

1
FIR #399: No More Cookies For You 19:23

3M ago19:23

19:23

Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode. Continue Reading → The po…

1
ALP 226: Should your agency sell itself as a fractional CxO to clients? 21:22

3M ago21:22

21:22

Chip and Gini discuss the intricacies of fractional leadership roles within clients. Continue Reading → The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.

1
FIR #398: The AI Version of Your (or Anybody’s) Voice 19:55

3M ago19:55

19:55

Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice technology that will create natural-sounding voices based on a 15-second clip of your (or anybody's)…

1
Finding Strength in Mutual Aid: Insights from Al-Anon’s Third Tradition – 409 40:34

3M ago40:34

40:34

Al Anon's Tradition 3 emphasizes the gathering of relatives of alcoholics for mutual aid, forming an Al Anon family group rooted in shared experiences and support. Spencer elaborates on how this mutual aid creates a safe space where individuals facing the impact of addiction can find solace and understanding. The only requirement for membership is.…

1
FIR #397: Some Thought Leadership on Thought Leadership 22:09

3M ago22:09

22:09

"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts ab…

1
FIR #396: Will AI End Google’s Search Dominance? 22:19

3M ago22:19

22:19

AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in their results. Is it enough to dethrone Google, which has held sway over search for decades? Some…

1
CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) 31:44

3M ago31:44

31:44

In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.…

1
ALP 225: Accepting equity as payment for agency services 17:57

4M ago17:57

17:57

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service. Continue Reading → The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.

1
FIR #395: Extra! Extra! Read All About It! (In Print!) 1:21:59

4M ago1:21:59

1:21:59

We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print …

1
Circle of Fellows #102: Research, Plan, and Manage Your Communication Career 1:00:00

4M ago1:00:00

1:00:00

Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix. Learn from experts about negotiating salary, bonuses, and job titles …

1
FIR #394: Marketers, Boards, and AI 21:00

4M ago21:00

21:00

Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam…

1
ALP 224: Get over your fear of hiring employees 23:02

4M ago23:02

23:02

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. Continue Reading → The post ALP 224: Get over your fear of hiring employees appeared first on FIR Podcast Network.

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Let S Talk 412 Podcast

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