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Talking business, love, life, and everything in between. We've got nothing to apologize for.
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For Starters brings you the stories of the entrepreneurs building our future. Hosted by Alexa von Tobel (Founder/CEO of LearnVest and now Founder + Managing Partner of Inspired Capital), listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook — and starts to uncover what makes them tick as people.
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How to Use Constraints to Your Advantage with Peter Beck of Rocket Lab
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How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, stea…
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Flashback: Why Data is the New Code with Alexandr Wang of Scale AI
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As a freshman at MIT, Alexandr was struck by his classmates' interest in AI. But he realized that despite all that AI technology could solve, there was no solution for managing AI-related data. So, at 19, he dropped out of college and started Scale AI. Scale now helps customers like Pinterest and Toyota accelerate the progress of AI and has grown t…
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Flashback: Why Failure is a Path to Progress, with Will Ahmed of WHOOP
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As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding,…
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How to Question Everything with Ara Katz of Seed Health
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Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead th…
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How to Achieve Hospitality at Scale with Noah Glass of Olo
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What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery dri…
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How to Strengthen your Mental Armor with Lindsey Vonn
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Growing up, Lindsey Vonn’s parents instilled two important lessons: her mom taught her the importance of finding positivity in every situation, and her dad taught her that any ambition is achievable with a clear plan and dedication. So, at the age of 9, she confidently stated her goal to become the greatest ski racer of all time. Her dad helped her…
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How to Capitalize on Information Asymmetry with Andrew Lacy of Prenuvo
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Andrew Lacy first encountered whole-body imaging as a patient. In just one hour, he learned more about his health than the American healthcare system had taught him in his entire life. He wondered to himself: why isn’t this technology accessible for everyone everywhere? So he started Prenuvo, the company pioneering proactive whole-body imaging for …
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Flashback: How to Lean Into the Impossible with David Rogier of MasterClass
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Growing up, David's grandmother instilled an important lesson: that the only thing someone can't take away from you is your education. So when a mentor of David's offered to back him as an entrepreneur, he decided to bring the joy back to education and build a school that everyone would want to attend. In 2015, he launched MasterClass, which now pr…
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Flashback: How to Adopt a Learner’s Mindset with Rachel Carlson of Guild Education
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What if workers could acquire new skills and training, without taking on debt? That’s the value Guild Education strives to provide. Guild Education unlocks opportunities for America’s workforce through education and upskilling and counts Fortune 500 companies (such as Chipotle, Disney, Walmart, and Taco Bell) among its partners. Since founding Guil…
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Flashback: How to Craft a Viral Product, with Ivan Zhao of Notion
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As we all strive to increase our productivity, it's no wonder that productivity startup Notion has taken off. Since co-founder and CEO Ivan Zhao launched a prototype a few years ago, Notion has gained a cult following of over one million users. With a team of less than 30 employees, the company has already achieved a sky-high valuation of $800M. Iv…
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Flashback: How to Put Kindness First with Sarah Friar of Nextdoor
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Do you know your neighbors? When Nextdoor was founded in 2008, 50% of Americans knew one or none of their neighbors. Fast-forward and Nextdoor now connects 81 million neighbors across 11 countries, building both digital and real-world connections. Sarah Friar joined Nextdoor as CEO in 2018 and took the company public in 2021 under the ticker symbol…
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How to Understand your Users with Shivani Siroya of Tala
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Shivani Siroya started Tala not because she wanted to build a company, but because one problem consumed her thoughts: 4 billion people were excluded from the traditional banking system and lacked access to essential financial tools to help them use, protect, and grow their money. After conducting over 3,500 interviews with micro-entrepreneurs globa…
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How to Disrupt a Trillion-Dollar Industry with Paul Monasterio of Kalepa
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What does it take to disrupt a trillion-dollar industry? According to Paul Monasterio, Co-Founder and CEO of Kalepa, it starts with a fresh outsider’s perspective. In 2018, Paul launched Kalepa with its flagship product, an AI-powered copilot empowering commercial underwriters to write more profitable business, faster. And just a few years in, Kale…
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How to Own the Problem with Hari Ravichandran of Aura
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When serial entrepreneur Hari Ravichandran discovered that his credit score had taken a hit due to identity fraud, he realized that consumers were facing an increasing burden to protect their digital safety—and there wasn’t an existing product that provided a holistic solution. So, as an engineer by training and an entrepreneur by nature, he set ou…
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How to Harness the Power of Curiosity with Trevor Martin of Mammoth Biosciences
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While Trevor Martin was an undergraduate at Princeton, he decided on a whim to take a class called Integrated Science, a course dedicated to encouraging students gifted in physics, math, or computer science to pursue an academic focus in biology. Unbeknownst to him, this class would end up being the catalyst that led him to his successful career as…
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How to Prepare for the Future of AI-Workers with Nami Baral of Niural
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As the world of work becomes increasingly global, how can technology fuel the transfer of funds around the world? In 2022, Nami Baral started Niural, on a mission to build a generational product that enables businesses to manage payroll, HR, benefits, payments and compliance in 150+ countries—all in one powerful system. Nami is no stranger to lever…
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How to Build Conviction with Jett McCandless of project44
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From selling everything he owned to meet payroll to achieving a $2.7 billion valuation, Jett McCandless' journey with leading logistics company—project44—has been a story of grit and determination. Founded in 2014, project44 now operates the world's most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for o…
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How to Go Slow to Go Fast with Sami Inkinen of Virta Health
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Growing up on a farm in Finland and training as a physicist, the path to entrepreneurship might not have been an obvious one for Sami Inkinen. But to date, he has founded two companies: Trulia, the online real estate marketplace that IPOed and eventually sold to Zillow Group in 2015, and Virta Health, the modern healthcare solution on a mission to …
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How to Raise Powerful Girls with Jes Wolfe of Rebel Girls
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When Jes Wolfe was in highschool her dad and grandfather taught her how to invest. Fast forward to today, Jes contributes much of her success to that early encouragement that she belonged, and in fact, had a knack for business. After more than a decade of various finance and strategy roles, she set out on a new challenge as CEO of Rebel Girls: rais…
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How to Balance Vision and Timing with Naveen Rao of MosaicML
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Armed with a PhD in computational neuroscience, Naveen Rao has built not one, but two, AI companies at the forefront of his field. In 2014, he started deep learning company Nervana Systems, which was acquired by Intel. And in 2020, he started MosaicML to enable developers to maintain full control over the AI models they build. Just last year, Datab…
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How to Reimagine the Entrepreneur's Playbook with Melissa Bernstein of Lifelines
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There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the wor…
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Introducing For Starters with Alexa Von Tobel
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After five seasons, sometimes a rebrand is in order. Join host and repeat entrepreneur Alexa Von Tobel for a new season of podcasts with a new title: What was The Founders Project is now For Starters with Alexa von Tobel. You can expect the same deep-dive into the journey of being a founder, from future insights to "pinch me" moments to big wins. J…
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How to Build a Differentiated Product with Shiza Shahid of Our Place
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Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for t…
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How to Create a Beloved Consumer Brand with Andrew Dudum of Hims and Hers
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As the co-founder of Atomic, a venture fund that builds new companies, Andrew was no stranger to being a founder. But starting Hims in 2017 proved to be his biggest swing yet. He launched Hims to tackle the largest industry in the country that had not yet been touched by modern technology: healthcare. Today, Hims and Hers is a leading consumer heal…
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How to Be Forward-Thinking with Greg Williams of Acrisure
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What does it take to build the fastest-growing insurance brokerage in industry history? According to Greg Williams, it’s all about thinking three to four years ahead. When he cofounded Acrisure in 2005, he initially questioned the need for another insurance broker. Yet, by bringing his vision of the future into the day-to-day, Acrisure is now the s…
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