Listen in as Nick Taylor sits down with marketers, makers, entrepreneurs and key voices of innovation in the world of brands & marketing. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, branding, and advertising. Episodes also offer an insider view into the processes and best practices of founders, entrepreneurs & marketing superstars.
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Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand ...
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Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
40:46
40:46
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40:46
We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief …
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Siemens AG Chief Communications Officer, Lynette Jackson
31:22
31:22
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31:22
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combin…
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Linda Zink, CMO of The Simply Good Foods Company
36:32
36:32
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36:32
Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrum…
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Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis
31:40
31:40
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31:40
Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, a…
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Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
24:56
24:56
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Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in m…
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Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy
36:59
36:59
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Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics. Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—…
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Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
31:38
31:38
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In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing. As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivot…
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Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech…
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ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing Patient Communities
34:12
34:12
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Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and curre…
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Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino
34:13
34:13
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Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet. A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insigh…
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How AARP is Championing the 50+ Market with Martha Boudreau
35:14
35:14
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Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy. With extensive experience in…
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Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet
34:39
34:39
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Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy…
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Leading with Purpose A Conversation with Laura Lane, UPS's Chief Corporate Affairs and Sustainability Officer
34:21
34:21
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Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she …
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HEINEKEN's Chief Transformation Officer, Stacey Tank
32:21
32:21
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We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken. Stacey…
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WSJ Top Real Estate Broker Duo, Newdow-Landisman
40:20
40:20
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Welcome to DAMN GOOD BRANDS. Today, we're diving into the world of real estate with Julie Newdow and Mark Landisman. With over 30 years of experience in the industry, Julie and Mark are ranked in the top 1% of America's real estate broker teams by the Wall Street Journal. In this episode, Julie and Mark share their insights on professional growth i…
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DELL’s Senior Vice President, Corporate Affairs, Jennifer 'JJ' Davis
31:24
31:24
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31:24
We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility. JJ started her public relations and public affairs ca…
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COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez
31:10
31:10
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31:10
Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications. Bea has a…
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Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with collaborations with the Wu-Tang Clan, selling branded silk robes, and even officiating weddings in…
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Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world. Alan spent almost twenty years as a communi…
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TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo
32:15
32:15
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Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011. Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through…
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Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell…
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CAMPARI’s Head of Marketing, Andrea Sengara
32:55
32:55
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Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH. Today, Andrea oversees all facets of marketing for Campari Group’s premium p…
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IBM’s CCO & SVP of Marketing and Communications, Jonathan Adashek
30:51
30:51
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30:51
Jonathan Adashek is the Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM. Before joining IBM, Jonathan was at Renault Nissan Mitsubishi Alliance in Paris, as well as Nissan Motor Co. in Yokohama, Japan, and prior to that had stints at Microsoft and Edelman. One of Jonathan's first roles was as a special …
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FORD CCO, Mark Truby on 21st-Century Brand Storytelling
41:03
41:03
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41:03
Mark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, …
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ORGANON CCO, Wendy Lund on Merging Passion and Purpose with Your Career
29:25
29:25
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Wendy Lund is a women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief C…
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Michelle Park is the Chief Marketing Officer for Territory Foods, a female-led fresh food platform that offers a new take on the food preparation and distribution industry with chef-prepared fresh food delivered locally. Territory offers personalized menus with a chef's touch and can cater to paleo, vegan, pescetarian, any diet you name, they can d…
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MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
33:18
33:18
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Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months. Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relation…
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UNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs Marketshare
28:11
28:11
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28:11
Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others. Maggie has also been honored by Crain's Chicago Busin…
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MOLSON COORS CCO Adam Collins on Brand Rivalries, Profitable ESG, and Launching the First Superbowl Ad in the Metaverse
33:33
33:33
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Adam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department. In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Adam discusses all things Molson Coors, …
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INSPIRE BRANDS CCO, Chris Fuller on Managing Multiple Brands, Modern Approaches to CSG, and Why Empathy is the Silver Bullet for Resilient Cultures
29:35
29:35
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Chris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants. Chris’ prior experiences include stints at Yum! Brands and Pizza Hut as well as an early position as press secretary for the US House of Representa…
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PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer
30:05
30:05
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Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before joining Pernod Ricard, Pam worked for Walt Disney Studios, where she led the insights, analytic…
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Land O’Lakes CCO Kim Olson on Executive Female Leadership and Sustainability
28:15
28:15
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Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art …
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Jeremy Reid is the founder and CEO of PINCHme.com - the leading digital hub for CPG manufacturers to acquire new customers and increase sales through targeted and data-driven sampling. Since launching in 2012, PINCHme’s community has grown to over 8 million members with $35 billion in collective spending power on consumer products and has powered s…
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GETTY IMAGES' CMO & Chief Product Officer, Gene Foca and Grant Farhall
40:04
40:04
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40:04
Grant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media Inc. Gene Foca has been with Getty Images since 2017. In his role as chief marketing officer, h…
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Peter Land has been with DICK’S Sporting Goods since mid-2020, where he currently serves as their Chief Communications and Sustainability Officer. He is also an adjunct professor at the New York University Stern School of Business, a position he has held since 1998. Prior to joining the team at DICK’S, Peter specialized in corporate reputation and …
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Goodyear CCO, Laura Duda on Purpose, Unexpected Partnerships, and Talking the Talk before Walking the Walk
30:56
30:56
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Laura Duda is senior vice president and chief communications officer at The Goodyear Tire & Rubber Company, where she leads all internal and external communications globally for Goodyear, including public and media relations, employee communications, corporate reputation management, philanthropy, and community relations, as well as Goodyear’s fleet…
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Wendy’s Chief Corporate Affairs & Sustainability Officer, Liliana Esposito, on Maintaining a Winning Edge in Social
31:14
31:14
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Liliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company’s reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars…
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Josh Ostrovsky (The Fat Jewish) on the Golden Age of Entrepreneurship
41:02
41:02
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41:02
Joshua Ostrovsky is an entrepreneur, social media influencer, author, and plus-size model. Having started his career as an Instagram humor influencer under the name The Fat Jewish, Josh went on to be a co-founder of Swish Beverages, which launched White Girl Rosé in 2015 followed by the Babe family of sparkling canned wines. In 2019, Anheuser-Busch…
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A New Lippe Taylor Podcast: Frictionless Marketing!
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We recently split up the prior episodes of Damn Good Brands into two different podcasts. If you may have noticed some of the previous episodes of the podcast are missing; but they're not. They've been transferred over to a brand new podcast called Frictionless Marketing. Frictionless Marketing will feature a series of corporate and creative convers…
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UNITED CCO, Josh Earnest on Lessons Learned as Obama’s Press Secretary
36:03
36:03
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Josh Earnest is the Senior Vice President and Chief Communications Officer for United Airlines, a position he’s held since 2018. In the past, Josh served as the 29th White House press secretary under President Barack Obama, an experience which was extremely formidable for his approach to communications. He also serves on the Board of Advisors of Le…
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Origin Stories: LIQUID DEATH CEO & Co-Founder, Mike Cessario
52:38
52:38
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Mike Cessario is the CEO and Founder of Liquid Death, an outrageous new canned water brand with quality mountain water engineered to murder your thirst! Liquid Death has made a name for itself as an extremely disruptive force of marketing, and the brand's outlandish marketing stunts are as refreshing as the water itself. To date, the brand has conv…
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PFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma
32:44
32:44
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“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this realm.” Sally Susman is the EVP & Chief Corporate Affairs Officer at Pfizer, U.S., where she lead…
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Trust is Core Competency with SC JOHNSON CCO Alan VanderMolen
34:22
34:22
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By Lippe Taylor
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Mondelēz CCO, Russ Dyer on Oreo’s Real-Time Content Engine, Inventing Your Own ESG Best Practices, and the Importance of Having a Hunger for Networking
32:54
32:54
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Russell Dyer is the VP & Chief of Communications and Government Affairs at Mondelēz International. At Mondelēz, Russ is responsible for overseeing all external and internal communications as well as government affairs for Mondelēz International, a Fortune 150 and the global leader in snacking. Russ joined Mondelēz in 2015 as Vice President, Global …
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