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Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
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In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.
As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.
This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales goals.
Further, we delve into the crucial shift healthcare brands need to make from storytelling to story-making, with practical examples and case studies from brands that have successfully made this transition.
To learn more about us and our agency, visit us at LippeTaylor.com.
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Produced by Simpler Media
69 episodes
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