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MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
Manage episode 335741071 series 3303333
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Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.
Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relations and financial communications; global public affairs and public policy; issues and crisis management; internal and strategic communications and communications for McDonald’s International Operated Markets and International Development Licensee Markets.
Prior to joining McDonald’s, Michael had previous stints at Chobani and Weber Shandwick, and Michael was recently added to PRWeek's 2022 Power List.
In this conversation with Lippe Taylor CEO Paul Dyer, Michael gets into why legacy brands need to fight harder for relevance, details about his meteoric leadership rise, and fun anecdotes around the recent McDonald's Indiana sign war.
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