Best Lorraine Schuchart Podcasts (2024)

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Episode 114: Copywriting Techniques That Turn Browsers Into Buyers 18:50

3h ago18:50

18:50

In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a pu…

1
Episode 113: The Write Way to Create Sales and Services Pages 19:53

2h ago19:53

19:53

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizin…

1
Episode 112: How to Increase Homepage Conversions 21:20

7d ago21:20

21:20

Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive …

1
Episode 111: 4 Essential Brand Stories 18:51

15d ago18:51

18:51

In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Pata…

1
Episode 110: Key Messages for Memorable Marketing 10:08

21d ago10:08

10:08

In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Lea…

1
Episode 109: Find Your Brand Voice 11:57

28d ago11:57

11:57

Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is cruc…

1
Episode 108: Position for Impact 16:10

1M ago16:10

16:10

In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace. Learn how effective positioning can help you reach and serve more people, ensuring that your bra…

1
Episode 107: Leverage Your Unfair Advantage 23:09

2M ago23:09

23:09

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples…

1
Episode 106: Your Brand Promise 21:39

2M ago21:39

21:39

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services.…

1
Episode 105: The Power of Core Values 24:20

3M ago24:20

24:20

Are you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core…

1
Episode 104: How Purpose Leads Your Mission, Vision and Values 10:29

3M ago10:29

10:29

Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. In this episode, I’m sharing t…

1
Episode 103: Hire the Right Expert at the Right Time 10:49

3M ago10:49

10:49

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good. I believe there are 5 essential areas of your business that require expertise, and if you don’t have that…

1
Episode 102: Brand Work is Soul Work 10:59

3M ago10:59

10:59

In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving for…

1
Episode 101: Brand Strategy & Inspiration 21:28

4M ago21:28

21:28

Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business! In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the…

1
Episode 100: Upbranding the Prosper Way 16:11

4M ago16:11

16:11

Welcome to Episode 100! Thank you for being a valued listener. Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of tho…

1
Episode 99: Brand Aura 17:40

4M ago17:40

17:40

This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it. Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their asp…

1
Episode 98: Your Top Personal Branding Questions, Answered 30:49

5M ago30:49

30:49

What is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible. I invite you to joi…

1
Episode 97: The Number 1 Way to Cut Through the Noise 7:00

5M ago7:00

7:00

In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction. The first is that entrepreneurs should “always be selling.” As a professional …

1
Episode 96: Kindness as a Tool for Success with David Gaz 36:37

5M ago36:37

36:37

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact. In this episode, David discusses the inspiration for his age…

1
Episode 95: Redesigning Learning & Development with Beth Salyers 31:16

5M ago31:16

31:16

Beth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good. In this episode, I ask Beth about her role as a lea…

1
Episode 94: Business as a Force for Good 14:16

6M ago14:16

14:16

What if there were a way to measure a company’s entire social and environmental impact? Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line ph…

1
Episode 93: The Power of Words to Create Worlds 9:04

6M ago9:04

9:04

If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product. To build a deeper connection, you should choose words that speak to th…

1
Episode 92: Elevate Your Brand Through Elevated Connections 9:35

6M ago9:35

9:35

We’ve all heard the phrase “your network is your net worth,” and it’s true. Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections. Who talks about you matters.…

1
Episode 91: Lead with Purpose 13:06

6M ago13:06

13:06

In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. In this episode, I talk about how statistics indicate that businesses that prioritize purpose over pro…

1
Episode 90: 8 C’s for Effective Content 21:57

7M ago21:57

21:57

In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales. My 8 C’s for effective content form a framework that can help you write more effectively for your business. This framework w…

1
Episode 89: 7 Principles of Influence 12:17

7M ago12:17

12:17

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more. Social Psychologist Dr. Robert Cialdini identified the Seven Principles of In…

1
Episode 88: Brand Evolution 8:17

7M ago8:17

8:17

Welcome to the first official episode of Brand for Good, formerly known as The Prosper Project. Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate the change? That’s what happened to me in 2023. It wasn’t sudden; it was more of a rising tide. I felt it begin a…

1
Episode 87: Goals & Grace 8:37

8M ago8:37

8:37

On her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls “opposing pulls.” She explains the concept of “granting being” - exercising grace in the face of disagreements or perceived differences and highlighting the importance of separating individuals from their actions. She al…

1
Episode 86: Cancel Culture and Crisis Communications with Evan Nierman 37:22

8M ago37:22

37:22

No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass. This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of Red Banyan, a world-renowned PR agency that always knows exactly what to say and when to say it. With two…

1
Episode 85: Beyond the Vision Board: Casting a Strategic Vision for Your Business 10:02

9M ago10:02

10:02

This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, for the first time, Lorraine reveals her…

1
Episode 84: You Can’t Build a Personal Brand Without PR 19:23

9M ago19:23

19:23

Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it ha…

1
Episode 83: Identity, Influence & Impact in 2024 24:34

9M ago24:34

24:34

Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included. In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity…

1
Episode 82: Going Beyond 18:24

10M ago18:24

18:24

At a time when “busyness” and stress are high, why would you want to go beyond what you’re doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces. There are many ways that each of us can go beyond our work for the people we ser…

1
Episode 81: 7 Key Business Functions Enhanced by PR 22:40

10M ago22:40

22:40

Public relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions. She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, …

1
Episode 80: Saving the Planet through Real Estate with Carolyn Pistone 32:41

11M ago32:41

32:41

Carolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp. Carolyn is a pr…

1
Episode 79: Becoming the Local Expert with Grant Findlay-Shirras 44:01

11M ago44:01

44:01

Is it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes! Grant Findlay-Shirras is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the cr…

1
Episode 78: Ethical Swag with Tara Milburn 34:11

11M ago34:11

34:11

Tara Milburn is a leader focused on using the power of business to address some of our biggest global challenges. She has been part of the startup ecosystem since the early nineties with some non-traditional beginnings. She was part of a team that built a privately funded arena for the NHL Vancouver Canucks, the first international expansion with t…

1
Episode 77: Influencer Marketing with Bradley Hoos 30:12

11M ago30:12

30:12

Bradley Hoos is the chief growth officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A former engineer turned marketing innovator, Hoos is responsible for setting company strategy, building client relationships and making new business models come to life. Listen as Brad shares how i…

1
Episode 76: Waste Warrior with Lindsey McCoy 34:57

12M ago34:57

34:57

Lindsey McCoy began her quest to end single-use plastics after spending 10 years working on environmental education in the Bahamas—islands full of single-use plastic. Lindsey is the co-founder and CEO of Plaine Products, which offers premium personal care products in aluminum bottles that can be returned, refilled and reused. Her company is based i…

1
Episode 75: Grit Leads to Greatness with Jenny Schroen 45:17

12M ago45:17

45:17

Jenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children’s dystopian tale, Grit Leads to Greatness. Jenny’s story is just as fascinating as the one she co-authored, and that’s where we start on today’s episode. She grew up the middle child of three sisters in a creativ…

1
Episode 74: Branding Construction Trades as Noble & Necessary with Chris Eccleston 31:43

12M ago31:43

31:43

Chris Eccleston is the President and founder of Delmarva Veteran Builders located in Salisbury, Maryland. He has been in the construction industry since 2007, managing more than 150 million dollars in commercial construction projects and landing on the Inc. 500. His reputation for hiring veterans earned his company the Secretary of Defense Freedom …

1
Episode 73: Impact Your Bottom Line, Impact Your Life with Byron Wolfe 38:19

1y ago38:19

38:19

Byron Wolfe's gift for translating the complexities of business financial principles into easily understood concepts has made him one of the most highly sought financial and business consultants. He is the Founder of CFO•AF, a financial services and business consulting firm specializing in industries ranging from construction to crypto. Byron is th…

1
Episode 72: Water is the New Gold with Riggs Eckelberry 34:36

1y ago34:36

34:36

Riggs Eckelberry is a nationally renowned entrepreneur revolutionizing the water industry, which has reached a critical breaking point in recent years despite being essential to the planet's survival. As the founding CEO of OriginClear, Riggs has developed innovative solutions to help businesses face rising water bills by tapping into new investmen…

1
Episode 71: Good Marketing with Lindsay Lashell 36:26

1y ago36:26

36:26

Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Listen as Lindsay and Lorraine discuss bad bosses, going out on your…

1
Episode 70: B Corporation: From Assessment to Global Movement with Carolina Miranda 35:32

1y ago35:32

35:32

In this episode, Lorraine speaks with fellow Certified B Corp Business owner Carolina Miranda. Carolina is the Founder and CEO of Cultivating Capital, where she works with small businesses to implement sustainable business practices and often to receive their B Corp Certification. As a B Corp Consultant, Carolina has helped businesses achieve B Cor…

1
Episode 69: The 4 Renegade Brand Archetypes with Ann Bennett 30:59

1y ago30:59

30:59

Ann Bennett believes that leaders typically fall into one of four main categories of brand archetypes and that embracing yours will “capture your market so you can make bank.” Ann is a former award winning designer for Vogue Magazine who now works with entrepreneurs to help them illuminate, translate and amplify their unique brands so they can be f…

1
Episode 68: Understand Your Numbers with Danielle Hayden 28:12

1y ago28:12

28:12

Knowing your business financials is one thing; understanding them is often another. Danielle Hayden believes that your bookkeeper should help you with both. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to …

1
Episode 67: Stories Sell 24:26

1y ago24:26

24:26

We’ve all heard the phrase “facts tell, stories sell.” It’s because stories convey information in ways that cause people to respond and remember more consistently than information alone. When we tell stories, we are more relatable and more memorable. In this episode of The Prosper Project, Lorraine talks about an essential skill that a lot of entre…

1
Episode 66: Legacy Ghostwriting with T.L. Champion 27:43

1y ago27:43

27:43

If you’ve ever thought your life would make a good story, tune in as T.L. Champion explains how she can be of assistance! T.L. has owned Champion Studios, a professional ghostwriting service, for 25 years. During her career as a freelance copywriter, she developed successful marketing campaigns for top brands worldwide. Capitalizing on that experie…

1
Episode 65: Let’s Get Personal About Branding 15:55

1y ago15:55

15:55

Whether you are running your own company or working within a corporate setting, cultivating a strong personal brand can significantly impact your professional success. In this episode, Lorraine explores the importance of personal branding for entrepreneurs and intrapreneurs, highlighting the benefits it offers to each, from cultivating credibility …

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Lorraine Schuchart Podcasts

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