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Episode 99: Brand Aura
Manage episode 414191706 series 2993794
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This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it.
Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their aspiration, and their need to belong.
Join me as I discuss the auras of some of my favorite brands and share five steps you can take to glow-up the aura of your brand!
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Episode link: www.prosperforpurpose.com/episode-99-brand-aura100 episodes
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