For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? Learn about your ad choices: dovetail.prx.org/ad-choices…
Podcasts Worth a Listen
SPONSORED
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Join Fangrrls Jessica Lynn Toomer and Alyssa Fikse as they take you back in time and through every episode of Netflix's The Last Kingdom. Relive every battle, every backstab, and every thirst trap. Subscribe now so you don't miss out on any delicious moments; and remember, destiny is all.
…
continue reading
Has British Airways opened a Pandora’s box, or will the airline emerge largely unscathed from the status war they started?By Loyalty Wired
…
continue reading

1
#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
23:21
23:21
Play Later
Play Later
Lists
Like
Liked
23:21Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…
…
continue reading

1
#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
40:20
40:20
Play Later
Play Later
Lists
Like
Liked
40:20Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…
…
continue reading

1
#11: Starbucks—The Brand that Changed How the World Drinks Coffee
33:38
33:38
Play Later
Play Later
Lists
Like
Liked
33:38If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…
…
continue reading

1
#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
28:52
28:52
Play Later
Play Later
Lists
Like
Liked
28:52Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…
…
continue reading
Loyalty currency has become a massive parallel economy and big business for global brands. How can your company get in on the action? By exploiting the Currency Effect.By Loyalty Wired
…
continue reading

1
#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
38:50
38:50
Play Later
Play Later
Lists
Like
Liked
38:50The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…
…
continue reading
In our latest podcast, David Canty, Pavel Loss, and Iain Pringle dive into the strategies, challenges, and best practices for managing major program transformations. With expertise from JetBlue, IAG Airlines, Shell, IHG, and Starwood Hotels, this conversation is a must-listen for anyone navigating loyalty program evolution this year.…
…
continue reading

1
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
41:10
41:10
Play Later
Play Later
Lists
Like
Liked
41:10Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…
…
continue reading

1
Newscast 17 - The Perfect D@mn Loyalty Company
33:17
33:17
Play Later
Play Later
Lists
Like
Liked
33:17Is Costco the platonic ideal of a customer-centric business model? Join us as we explore the joys of the world's third-largest retailer.By Loyalty Wired
…
continue reading

1
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
38:14
38:14
Play Later
Play Later
Lists
Like
Liked
38:14Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …
…
continue reading

1
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
33:39
33:39
Play Later
Play Later
Lists
Like
Liked
33:39Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…
…
continue reading
In which we look at airline loyalty program devaluations from the airline's perspective and ask why airlines are historically such poor communicators.By Loyalty Wired
…
continue reading

1
#5: Stories—The Survival Tool Hardwired into Every Human
38:58
38:58
Play Later
Play Later
Lists
Like
Liked
38:58Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…
…
continue reading
2025 kicked off with a loyalty shake-up as British Airways made waves with a major move. In this episode our expert panel dive into the changes, dissecting their impact on the wider market. Joining the discussion are special guests Rob Burgess (Head for Points) and Ben Lipsey (Air France-KLM), bringing insider insights on the expected customer and …
…
continue reading

1
#4: Football—Why It Became America’s Favorite Ritual
34:21
34:21
Play Later
Play Later
Lists
Like
Liked
34:21Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the co…
…
continue reading

1
Newscast 15 - Disney Movie Insiders - the Inside Story
37:25
37:25
Play Later
Play Later
Lists
Like
Liked
37:25The behind-the-scenes story of the recently shuttered Disney Movie Insiders program, told by the former Disney executives who launched it.By Loyalty Wired
…
continue reading

1
#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
24:36
24:36
Play Later
Play Later
Lists
Like
Liked
24:36Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can …
…
continue reading

1
#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
30:31
30:31
Play Later
Play Later
Lists
Like
Liked
30:31Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time whe…
…
continue reading

1
Newscast 14 - The British Airways Kerfuffle
34:39
34:39
Play Later
Play Later
Lists
Like
Liked
34:39In which Iain and Rick unpack the British Airways brouhaha, the exodus of Gen Z shoppers from luxury brands, and the Clash of the Retail Titans.By Loyalty Wired
…
continue reading

1
#1: Frameworks—The Invisible Structure Behind Every Great Idea
24:56
24:56
Play Later
Play Later
Lists
Like
Liked
24:56Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can…
…
continue reading
Is getting healthy one of your New Year’s resolutions? In this episode, our expert panel explores how incorporating health and wellbeing features can help brands build deeper emotional connections with their customers.We’re joined by an incredible line up of guests - Ros Netto of Virgin Active, Kylie Howe of WithU and Anya Jones, formerly of AXA He…
…
continue reading

1
Why That Worked PREVIEW—A New Podcast You Can’t Miss
6:12
6:12
Play Later
Play Later
Lists
Like
Liked
6:12Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly wh…
…
continue reading

1
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
42:15
42:15
Play Later
Play Later
Lists
Like
Liked
42:15AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a stra…
…
continue reading

1
#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
41:26
41:26
Play Later
Play Later
Lists
Like
Liked
41:26Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, pu…
…
continue reading

1
#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less
24:18
24:18
Play Later
Play Later
Lists
Like
Liked
24:18Countless business owners unknowingly build a “prison” around themselves — a business that only works if they’re doing all the work. Every problem is their problem. Every fire is their fire. They’re working 60, 70, 80 hours a week — and for what? This is the hidden trap that swallows countless business owners whole. Here’s the truth: if you don’t b…
…
continue reading
Seven global loyalty experts make their predictions for 2025. Featuring Stuart Melim, Joanne Ward, Pavel Los, Caroline Papadatos, Adam Posner, Rick Ferguson and Iain Pringle.By Loyalty Wired
…
continue reading

1
#204: David Kessler—Why ADHD Minds Are Exceptionally Wired for Entrepreneurial Success
25:50
25:50
Play Later
Play Later
Lists
Like
Liked
25:50Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perfectionism, or overwhelm, you might wonder if you’ll ever get a handle on your own productivity. Many entrepreneurs struggle to balance their creative bursts with the structure and discipline needed fo…
…
continue reading
In this episode, we dive into the data on Black Friday sales and parse the implications. Plus, we unpack the Spirit Airlines bankruptcy and partner with the International Loyalty Awards.By Loyalty Wired
…
continue reading

1
Introducing Why That Worked – Presented by StoryBrand.AI | Coming January 6th
2:18
2:18
Play Later
Play Later
Lists
Like
Liked
2:18Get ready for an all-new podcast experience! Why That Worked – Presented by StoryBrand.AI launches January 6th. Have you ever wondered why some brands, trends, and campaigns succeed while others fall flat? Host Donald Miller dives deep into the strategies behind today’s biggest successes, breaking them down into actionable insights you can use. Whe…
…
continue reading

1
#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
33:17
33:17
Play Later
Play Later
Lists
Like
Liked
33:17What if the secret to abundance isn’t found in chasing external success but in reframing how you see and approach your life and business? For so many of us, achieving more doesn’t always equate to feeling fulfilled. How can you shift your mindset and embrace the abundance already around you? In this week’s episode, Cathy Heller, author of Abundant …
…
continue reading
Our panel of experts review their predictions for the loyalty industry in 2024 and we crown the Loyalty Podcast Prediction Person of the Year.By Loyalty Wired
…
continue reading

1
#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches
27:17
27:17
Play Later
Play Later
Lists
Like
Liked
27:17BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and …
…
continue reading

1
Newscast 12 - Choosing a Career in Loyalty
36:51
36:51
Play Later
Play Later
Lists
Like
Liked
36:51Is loyalty marketing now a legitimate career path? And if so, what are the skills required to succeed? Join our latest Loyalty Round Table. Plus: The Loyalty Launchpad.By Loyalty Wired
…
continue reading

1
#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
29:26
29:26
Play Later
Play Later
Lists
Like
Liked
29:26Delivering exceptional customer service can feel taxing, especially when you’re juggling multiple roles in your business. It’s easy to think that “good enough” is sufficient, but the truth is, it’s the small, thoughtful actions that leave the biggest impact on your customers. If you’ve ever struggled with handling tough customer interactions or won…
…
continue reading

1
#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)
32:18
32:18
Play Later
Play Later
Lists
Like
Liked
32:18When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive ap…
…
continue reading
In this episode, we look at the eventual demise of the physical payment cards and the implications for issuer loyalty. Plus, Email personalization and Loyalty Gripes.By Loyalty Wired
…
continue reading

1
#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
48:19
48:19
Play Later
Play Later
Lists
Like
Liked
48:19If you’re in the coaching business, you know it’s not enough to just find clients. You’ve got to help them get real results that make a difference. But without a proven system, that’s easier said than done. A lot of coaches end up frustrated, watching their clients stall out. So, what if you could skip the trial and error and go straight to what wo…
…
continue reading

1
Podcast 69 - Practical AI, how to get started.
36:03
36:03
Play Later
Play Later
Lists
Like
Liked
36:03In this podcast we explore how loyalty professionals can get started using AI at work.To helps us with this I am joined by David Rose of Papa Johns and Ed Child of Costa Coffee who have studied the subject and offer real practical advice for how we can all start using AI to make our lives easier and more productive.…
…
continue reading

1
#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
23:20
23:20
Play Later
Play Later
Lists
Like
Liked
23:20As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind …
…
continue reading

1
Newscast 10 - Is Fashion Loyalty Having a Moment?
33:56
33:56
Play Later
Play Later
Lists
Like
Liked
33:56A veritable grab bag of loyalty goodness with a look at fashion loyalty, TikTok Shop, and Virgin Atlantic’s move to dynamic reward pricing.By Loyalty Wired
…
continue reading

1
#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
42:01
42:01
Play Later
Play Later
Lists
Like
Liked
42:01Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- If you think more followers or a bigger ad budget will fix your business, think again. Too ofte…
…
continue reading

1
#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
36:53
36:53
Play Later
Play Later
Lists
Like
Liked
36:53How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to p…
…
continue reading

1
Newscast 9: Will the Airlines Kill Their Golden Goose?
32:39
32:39
Play Later
Play Later
Lists
Like
Liked
32:39Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?By Loyalty Wired
…
continue reading

1
#195: How to Get Over Your Camera Fears and Be Yourself on Video
24:47
24:47
Play Later
Play Later
Lists
Like
Liked
24:47Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For m…
…
continue reading
In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.By Loyalty Wired
…
continue reading

1
#194: Why Your Business Desperately Needs a Project Manager
26:51
26:51
Play Later
Play Later
Lists
Like
Liked
26:51You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re …
…
continue reading

1
#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business
32:42
32:42
Play Later
Play Later
Lists
Like
Liked
32:42You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your rev…
…
continue reading
This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?By Loyalty Wired
…
continue reading

1
#192: Kim Scott—The Hidden Cost of Being Too Nice in Leadership
49:24
49:24
Play Later
Play Later
Lists
Like
Liked
49:24What’s the real cost of being too nice? It’s more than you might think. Many leaders, especially small business owners, fall into the trap of “ruinous empathy”, which is the failure to provide essential feedback due to the fear of hurting someone's feelings. Avoiding difficult confrontations might feel like the right thing to do—but it’s actually a…
…
continue reading