In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employ…

It’s the foundation of every technological initiative. But what happens if you build on a shaky foundation? Data governance is frequently missing from conversations about the value of product analytics, and Avo is out to change that. In this episode of the Mammoth Growth Podcast, Avo CEO and Co-Founder Stefania Olafsdottir chats with our EMEA Presi…

Analytics teams are positioned to guide everyone in a company to make better decisions. But how well are companies measuring the performance of their analytics teams? What types of questions are they dealing with, and how do their actions impact the company’s growth trajectory? We dive into these topics and much more in the latest episode of our po…

Welcome to another episode of the Mammoth Growth podcast! In this episode, Data Consultant and former VP Data of FREENOW Dr. Tim Wiegels joins EMEA President Stuart Scott and one of our Consultants, Paddy Doran, to discuss the privacy-related changes coming in iOS 17 and their impact on marketers and data professionals. Tim, Stuart, and Paddy discu…

Welcome to the latest episode of our podcast! In this new interview led by Mammoth Growth CEO Ryan Koonce, Mixpanel SVP Product Neil Rahilly establishes Mixpanel’s value for event-based analytics. Neil makes the important point that Google Analytics (GA) is more focused on website performance and traffic analysis, while Mixpanel allows for more in-…

In this latest episode of our podcast, Mammoth Growth EMEA President Stuart Scott chats with Yair Dovrat, Founder of Zaraz, a lightweight tool which makes any website 40% faster with a single line of code. Yair shares how Zaraz began, explaining how they identified the problem of data accuracy in web analytics and decided to automate the solution. …

Join Mammoth Growth CEO, Ryan Koonce and AttributionApp.com CEO, David Hiltner for a conversation about the importance of a strong multi-touch attribution strategy. As consumers demand more control over how their data is used, we're seeing a huge impact on the privacy landscape across the tech ecosystem. And that means growth marketers face even mo…

Join Mammoth Growth CTO, Drew Beaupre, as he discusses how our team has helped clients manage the transition from legacy platforms to new technology. - What platforms are they retiring, and what new tools are they adopting? - How can you prepare for unforeseen hiccups that plague any migration? - What red flags tell a company that it's time to upgr…