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Marcia & her guests share business growth ideas so that you can create strategies that increase your profits, drives your growth, and plan for your future exit. Because a business work selling is also a business worth owning™️ Our informative topics cover areas around management, leadership, team building, marketing, sales, & pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can als ...
Marcia talks with AI Marketing Expert, Matt Swalley of Omneky about how the trend of AI is also being used in writing ads, copy, and marketing campaigns with great success. Even more success that many marketing professionals care to share. Matt explains that AI can describe your ideal customer and knows more about them than we ever thought. Now, AI…
Marcia talks with VP of Growth for Jotform, Bulut Akisik about how no -ode platforms like Jotform are making business workflows so much easier. With any kind of repeatable process, a simple form can be used to automate the process. These no-code forms are easy with a drag and drop design and so many pre-built ideas that anyone can be up and running…
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EP195.Build A Quick & Profitable Online Course - Jono Petrohilos
39:58
39:58
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Marcia talks with Australian Course Builder Jono Petrohilos about how he has built quick and easy courses that have made a million each year. Jono says its super easy if you know you ideal client's number one problem. And of course you can solve it. He says to build a quick course that helps them solve it in a simple manner. No high tech, no high p…
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EP194 The Leadership Pipeline - Vanessa Judelman
38:33
38:33
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Marcia talks with leadership and motivational exper, Vanessa Judelman of Mosaic People Development about developing leaders in your organization. From yourself to the others within you company. Vanessa provides real world ideas that can create self thinkers that can support the growth of your company. She believes that business owners go through th…
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EP193 Improve Your Legal Position - Josh Fitch
33:44
33:44
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Marcia talks with Denver Attorney, Josh Fitch of Troxel Fitch Law about the ways to improve your legal position and lower risk. Having General Counsel or a business Attorney on your team can put your business in the best position with the many legal situations your company finds itself in. From contracts to disputes to opportunities and risks. It i…
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EP192 Big Marketing-Tiny Team Sarah Noel Block
34:52
34:52
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Marcia talks with crafty marketing expert Sarah Noel Block of Tiny Marketing talks about getting big results through her tiny marketing concepts. Sarah shares has she guides her customers to work smarter not harder by batching. She shares that 1 piece of content can turn into 64 posts. Sarah seems to make marketing with a small or no team totally p…
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EP191 Conversion Marketing -Darrell Evans
40:53
40:53
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Marcia talks with CEO, Podcast Host, & Local Marketing Expert, Darrell Evans of Yokel Local about how to convert more prospects into your world. Most buyers are on a journey to learn more information before making a buying decision. Darrell suggests we get them to know, like & trust us by providing great value and knowledge so that when they are re…
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EP190 Executive Delegation - Tonya Thomas
33:17
33:17
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Marcia talks with executive delegation expert and owner of Team Delegate, Tonya Thomas about how to best benefit by using an executive virtual assistant to help you with everyday tasks that will free up valuable time. Tonya explains that an executive assistant isn't going to build a webpage or create content, the EVA will confirm appointments, foll…
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EP189 Using Proposals For Better Sales - Joe Ardeeser
35:37
35:37
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Marcia talks with sales and proposal writing expert, Joe Ardeeser of Smart Pricing Table about how to close more sales by using a proposal. Joe explains that the closing rate increases when the buyer can see the exact breakdown for the services and a clear understanding of the services provided. This is only done by presenting a detailed proposal. …
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EP188 Optimize Your Business - Crista Grasso
32:19
32:19
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Marcia talks with Crista Grasso who is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is t…
Marcia talks with remote staffing specialist, Melissa Brown who is the CEO of Concierge Elite, about finding a bigger pool of highly talented candidates by looking at remote staffing. Melissa's firm specializes in remote front-office support and sees the trend with the success of remote teams. She shares insights and hiring ideas to help today's in…
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EP186 Business Hierarchy of Needs - Jim Gitney
35:17
35:17
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Marcia talks with fellow strategist & author, Jim Gitney of Group50 about how every successful business runs from a Hierarchy of Needs that drives towards 1 important goal. Many businesses already do some of this without thinking but those that can gain alignment across all levels can show greater success. An idea alone is useless without the strat…
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EP185 Acquisition For Cash Flow - Jonathan Jay
37:06
37:06
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Marcia talks with acquisition expert, Jonathan Jay about how to build cash flow and gain growth by acquiring other companies. Jonathan teaches business owners the ins and outs of buying other companies from locating, negotiating, and even funding to close the deal. Jonathan explains that cash flow is the king for all businesses and buying companies…
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EP184 Refresh Your Branding - Jim Heininger
36:18
36:18
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Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding nee…
Marcia talks with author, professor, marketing, and branding expert, Ryan Foland about the power of influence. It's not the online personality. It's the way that you can persuade someone to believe or do something you want. This is the true art of marketing and sales. Ryan has found at least 11 ways that you can influence someone. He shares them he…
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EP182 AI For Every Business - Seth Earley
33:57
33:57
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Marcia talks with CEO, Author, & AI Expert, Seth Earley about how every business can add AI to their company. Seth explains that AI can help companies with handling anything from repeatable processes to website interactions to data analysis. AI can avoid human errors and improve SEO. AI does not need to be a major investment, there is plenty of pre…
Marcia talks with forecaster, supply chains, and S&OP (sales & operations) expert, John Mink about how outliers play into successful forecasting. Forecasting is an essential activity for all businesses for staying on target & tracking for bigger profits. John explains that all forecasting is off the mark but he teaches us ways to make sure it is 'l…
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EP180 Alternative Capital - Melissa Widner
35:57
35:57
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Marcia talks with capital investment expert, Melissa Widner about how to get funding for growth. Venture capitalists only fund about 1% of the asking businesses and banks often won't lend to growth-focused companies, so where do growing companies turn? Melissa created Lighter Captial to fill the void between VCs and short-term cash loans. Alternati…
Marcia talks with author & hiring expert, Andrea Hoffer about how to hire the perfect candidate. The funny thing is it starts with you! Andrea shares 6 steps you need to you through in order to hire the best person for the job. These 6 steps can really help you to create a successful hire and grow your company. Andrea's new book 'Hire Higher' has m…
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EP178 Creating Your Reality - Josiah McCampbell
43:08
43:08
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Marcia talks with Josiah McCampbell about creating a new reality for your business and your life. It takes clarity and understanding of what is holding you back and what subconscious skills you need to become the person and business that you dream about. Josiah gives us the supportive reasons and the clear steps to get there. He also shares amazing…
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EP177 Authentic Calls To Action - Debra Lindegren
44:36
44:36
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Marcia talks to presentation trainer and messaging wizard, Debra Lindegren about how to create authentic calls to action throughout many stages of the relationship. Finding the correct offer, the correct timing, and the correct language of messaging so that your prospect is ready to buy. Building the tension and proving that you are the bridge betw…
Marcia talks with founding partner and lawyer, Scott Rahn of RMO LLP, a national probate litigation firm about how to build and expand your business based on a culture style inside and out. Building the right team that believes in the mission takes an exceptional vision and Scott has done just that. Just a note...Businesses need an estate plan to a…
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EP175 Maximizing The Value Of Your Business - Adrianna Smith
41:24
41:24
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Marcia talks with the business broker and M&A advisor, Adrianna Smith about getting your business ready to sell. Adrianna knows what it takes to maximize the value of a company. Her years of experience help to avoid risks that lower the price buyers are willing to pay. Arianna shares how to navigate the sale process. This is the show to get you rea…
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EP174 Mastering Your Performance - Khaly Esmeralda
35:50
35:50
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Marcia talks with time and performance expert Khaly Esmeralda. She explains that times have changed post covid and it is time to reset who you are to be able to master what you are doing now. Khaly's insights on becoming the best you can be at home, work, & relationships start when you can open and close doors to be 100% present and master your per…
Marcia talks with operations expert, Adam Liette of Smooth Operator about the operator in your business. Adam explains that the operator is the technician and the emotional team leader who takes the vision from the CEO and executes it. The operator is the complimentary partner to the visionary. It's not impossible that the CEO is the operator but t…
Marcia talks with HR & hiring expert Heenle Turner from The All In Company and how she helps companies create 5-star employees. When businesses have 5-star employees that match the culture, the business runs better and the company achieves it goals easier. Building a team with 5-star employees makes the company's environment happier. Heenle has a g…
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EP171 Persuasive Copywriting - Lucy Bedewi
30:39
30:39
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Marcia talks with young copywriting expert, Lucy Bedewi from My Write Hand Woman about how to use persuasive copywriting naturally using your own style and brand voice to get your prospects to follow you and buy from you. She talks about making sure that you have the 3 C's. Be Clear, Concise, and Creative in your copy. She also mentions how easy it…
Marcia talks with author & scaling expert Hilmon Sorey from Cloze Loop about how to make scaling your business easy by putting the power of the 4S System: Strategy, Systems, Staff, & Skill. Scaling is necessary to create the business that you've always dreamed of. Scaling is just making stair steps toward having a business that can run on its own. …
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EP169 Sales Systems That Work Jim Padilla
38:41
38:41
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Marcia talks with the sales team and sales systems expert, Jim Padilla of Gain The Edge about how to develop systems so that you grow your business without worrying about being a salesperson. Jim makes it super comfortable to make sales happen. And he proved it by helping to sell over 300M in sales. He specializes in setting up in-house and virtual…
Marcia talks with text expert and CEO of LeadFerno, Aaron Weiche how to communicate with your prospects and customers in the most convenient and natural method via text messaging. Aaron explains that many will read and respond to a text message on the phone in their hand yet rarely open or reply to an email. It's a way to communicate briefly and en…
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EP167 What Business Buyers Want David C Barnett
34:59
34:59
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Marcia talks with author, podcaster, speaker & buy/sell expert David C Barnett about what to expect when selling your company also from the angle of the buyer's side. David explains important factors that sellers need to have in place so that buyers don't look for discounts. And buyers are always looking for ways to discount the price. You don't ne…
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EP166 Business Retirement Planning - Barry S Rutten, CFP®
44:12
44:12
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Marcia brings contrarian financial planner, Barry S Rutten, back to continue the financial conversation for business owners. Barry and I discuss ways that business owners can plan for retirement. There are many strategies that are available to businesses beyond the traditional ideas that corporate employees are used to. Business owners need more op…
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EP165 Digital Products For Every Business - Dr Theresa Ashby
37:07
37:07
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Marcia talks with business scaling stratologist, Dr. Theresa Ashby about how we must meet our customer's needs by having digital products that they can use. Whether it is an onboarding document that they can fill out before the appointment to courses, surveys, FAQs, how-to videos, and more. All businesses from plumbers to dentists should be adding …
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EP164 Successful Partnerships - Tamara Pow
37:18
37:18
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Marcia talks with partnership Attorney, Tamara Pow about ways to create successful partnerships and plan for a lasting business marriage. There are many ways that can sabotage a once great relationship and a few key ways to make it truly successful. Tamara has seen too many failures and helps her clients to build fair arrangements that grow with th…
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EP163 Get Your Business On The Map - Chels
34:49
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Marcia talks with a creative business mind, Chelsey Roney of Proxi.co, a collaborative map-sharing program about how easy it is to share your favorite locations on a map. It's also a great way to get your business some additional exposure and SEO. Chelsey's free collaborative map-sharing app is @ Proxi.co ================= Join Marcia on her FREE t…
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EP162 Control The PR Narrative - Max Muir
33:41
33:41
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Marcia talks with public relations expert, Max Muir about how we can control the narrative that our prospective customers are viewing about us. We can showcase our best side and warm our viewers up before they even speak with us by getting published in major publications & sites. Max proves how it happened to his small firm and elevated them to exp…
Marcia talks with a marketer, author, & WSJ cartoonist, Stu Heinecke about how finding a weed growing on the Santa Monica freeway lead to his idea to grow businesses by using the same determination, tenacity, & survival that weeds use. Stu shares great stories that we can use to grow our own businesses. Stu is offering some great resources & the fi…
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EP160 Creating A Sales Playbook - Drew Williams
35:31
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Marcia talks with sales expert, Drew Williams about how to have more success by using a sales playbook. Sales are the most important part of every business, with a playbook, your sales metrics will improve. Drew explains that the entire process should be mapped out from lead to close and from delivery to follow-up. There are two primary reasons to …
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EP159 Managing Business Risk - Barry S Rutten, CFP®
42:01
42:01
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Marcia talks with Certified Financial Planner, Barry S. Rutten of Wealth Defense about the risks that most businesses face. In today's podcast, Barry brings to light the challenges that we may not have thought of in running our business. He also shares ways to avoid, offset, and transfer those risks in ways that could save thousands to millions of …
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EP158 Mid-Year Review - Julie DeLucca-Collins
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Marcia talks with business and life strategic coach Julie DeLucca-Collins about how to review the past 6 months and strengthen your plan for the remainder of the year. Julie gives several examples of how to go about it so that you can have a great year. She has some checklists to assist your review and planning process on her website: www,goconfide…
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EP157 Adding eCommerce To Every Business - Matt Edmundson
33:17
33:17
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Marcia talks with eCommerce expert & coach Matt Edmundson about why every business should have a digital option for their customers to buy & interact with us. He also shares some great ideas that can be added simply for deeper customer engagement and meeting them where & how they want to buy. Connect with Matt @ www.MattEdmundson.com ==============…
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EP16 Stop Hiding & Start Asking - Jacqueline Hawk
36:18
36:18
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Marcia talks with communications expert, Jacqueline Hawk about how to get better results when asking for what you want. Whether it's more money, a request, a new client, or even in our personal lives, communicating your request with confidence is the way to get the yes you desire. Jacqueline has gone from corporate to consultant and is helping top …
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EP155 Tax Credit Planning - Yuko Tsuchida
33:57
33:57
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Marcia talks with CPA and tax credit expert, Yuko Tsuchida about how business owners can obtain a variety of tax credits and incentives to grow their business. She explains how to credits and incentives work. Yuko also explains how important it is to have someone who focuses on these types of tax programs on your side. She says tax planning should …
Marcia talks with small business scaling expert, Leslie Hassler about the differences and timing between growing vs scaling. Leslie believes growth is constant and that you must prepare for it. Growing may need resources and have a slower return on that investment. Scaling is needed to support the growth and will often see faster rewards. Both grow…
Marcia talks with researching expert Sean Campbell about the importance of doing business research. Sean shares ideas and ways to gather research. There is so much data that can be gathered about our market, business, potential, and existing customers that increase the success of the business. Gathering data improves marketing, retention, costs, an…
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EP152 Growing With Referrals - Stacey Brown Randall
37:21
37:21
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Marcia talks with author, podcaster, speaker & referral expert Stacey Brown Randall about how businesses can grow using referrals. For many, asking for referrals is awkward for both parties. Stacey teaches you can create great relationships with referral partners and customers that make it simple to get them and to multiply them by the dozens. It's…
Marcia talks with operations expert Anne Hill about how to grow businesses by leveraging systems and people. When the owner is too involved in the daily operations of the business, it becomes a bottleneck. She encourages self-sufficiency and trust in your team to make decisions without you. Whether it is the first hire or the 100th, setting expecta…
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EP150 Free Traffic Using SEO - Brandon Leibowitz
34:12
34:12
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Marcia talks with SEO Optimizing Expert Brandon Leibowitz about how to get free advertising. He shares ways to reach more potential customers by using keywords to get Google and other search engines to find your site. Brandon also shares the dos & don'ts on creating backlinks for additional search ranking. Brandon has a gift for listeners at https:…
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EP149 Scaling With Innovation - Lewis Schiff
31:02
31:02
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Marcia talks with Author, Director, & Chairman Lewis Schiff about scaling companies. His programs Birthing of Giants and Moonshots & Moneymakers help businesses grow exponentially. They are using innovative ideas & technology to grow. Leveraging the big ideas for your small business to grow quickly. Lewis has several great programs and lots of ways…
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EP148 Pausing For Growth - Meredith Vaish
36:48
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Marcia talks with clarity coach Meredith Vaish about the value of taking a pause in your business in order to grow. Meredith explains the importance of taking time away to reset and re-engage. It's not always the mind that works through the problems but the energy and subconscious mind that needs the time to be creative. Meredith has a lot of resou…
