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The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly! With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results. You can expect: - Interviews with top healthcare marketing experts and influencers. - Unfiltered insights and advice on the latest healthcare market ...
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Richard Springham - Con-Solli-dating the pharma media landscape
39:56
39:56
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39:56
This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry. The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients. We discuss The impact of AI on the industr…
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Quincy - the digital prescribing platform
19:30
19:30
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19:30
Today we're delighted to be joined by Abbas Kanani, Founder and MD of Chemist Click - and also Quincy - the digital prescribing platform. We explore all of the golden opportunities available for both patients and prescribing doctors, that Abbas and his team are trying to solve. Helping to streamline the traditional (archaic?) practice of private me…
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Lifting the lid on the PAGB - An interview with CEO Michelle Riddalls
52:44
52:44
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52:44
Today we're delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪 Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welc…
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Behind the scenes - an interview with leading Gynaecologist, Sanjay Vyas
40:21
40:21
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40:21
By Medico Digital
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Online Pharmacies: The POM promotion grey area
43:07
43:07
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43:07
In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers. Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on: The regulatory landscape and th…
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Beyond the buzz: AI in healthcare communications
49:24
49:24
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49:24
Season 2 Episode 1 of the Healthcare Leaders Podcast. Host Ollie Capel (https://www.linkedin.com/in/oliver-capel/), Managing Director and Founder of Medico Digital, is joined by Zach Duenow (https://www.linkedin.com/in/zachduenow/), former Director of Brand Building for Haleon. They explore the rise of AI in healthcare communications, discussing it…
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S1 EP06 - Love Thy Agency - with Inara Sihat
33:16
33:16
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33:16
Summary: In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital. They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies. Including: Dif…
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In our latest episode, we dive into the science of simplicity and how it can help you supercharge your health and pharma marketing efforts. We first gave this talk at the Healthcare & Pharma Comms & Reputation Conference in London in November, and have since had a ton of requests for a sharable version - so here goes! During this episode, we discus…
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S1 EP04 Building trust through digital change - with Ross Taylor
33:51
33:51
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33:51
In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Ross Taylor, Digital Change Consultant. In this episode, we talk digital transformation and building trust in the healthcare and pharma world. Including - Where digital transformation meets behaviour change The role of health literacy and access to health informati…
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S1 EP03 Creativity & Storytelling in Health & Pharma - with Max Clark
29:40
29:40
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29:40
In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Max Clark. Max is Executive Producer at Shoot to Kill Studios, where he creates engaging film and video content for brands and agencies. In this episode, we talk all things creativity in the world of healthcare and pharma. Including - How authenticity has disrupted…
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S1 EP01 Social Listening in Healthcare & Pharma Marketing - with Becca Evans
34:21
34:21
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In this episode of The Healthcare Leaders Podcast, we're joined by Becca Evans; Freelance Insights Consultant. Becca shares her insider knowledge on how healthcare and pharma brands can use Social Listening to supercharge their marketing campaigns. Including: What actually is social listening? (2:10) How to make social listening more affordable for…
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S1 EP02 Data Security for Healthcare & Pharma Brands - with Amy Ford
26:53
26:53
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In this episide of The Healthcare Leaders Podcast, we're joined by Amy Ford, Data Protection Officer and Managing Director at Kaleidoscope Consultants. Amy has worked in data governance roles across the NHS and private sector, including major pharmaceutical copmpanies and clinical trial organisations. During our episode, Amy shares her expertise on…
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