The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.
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Brandon Leopoldus is the Founder of Leopoldus Law, a firm that works with professional athletes and businesses to increase their revenue streams while protecting their legal rights. Currently, Brandon is working with businesses to tackle COVID-19 economy issues, including applying for PPP loans, finding creative ways to remain open for business, an…
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Choosing The Right Clients Makes All The Difference
27:31
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Allison C. Shields Johs is the Founder and President of Legal Ease Consulting, Inc., where she provides business development, marketing, social media, and practice management coaching and consulting services. Allison helps lawyers improve their productivity, increase profits, and attract higher-value clients. Allison is a former practicing lawyer w…
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How to Develop Your Practice and Generate Referrals
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Natalie Harris is a Partner at Baron Harris Healey, a law firm dedicated to serving clients in the areas of advertising and marketing, intellectual property, media, e-commerce, and more. Natalie has nearly 20 years of experience defending clients who create, publish, and broadcast content in all forms of media. Natalie is a member of many organizat…
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The 5 Essential Marketing Steps For Your Law Firm
23:56
23:56
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Jocelyn Brumbaugh is the Founder of Builden Partners, a company that helps law firms develop and execute marketing strategies to better engage with clients, prospects, and talent. The team at Builden Partners offers professional marketing solutions to firms of all sizes, with clients ranging from premier boutique Chicago law firms and other B2B com…
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Is Your Law Firm Intake Process Good Enough? - with Chris Mullins
27:20
27:20
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Chris Mullins is the “Phone Sales Doctor” and Founder and CEO of Intake Academy, where she educates lawyers and law firm staff on how to convert callers and qualify good cases. For over 25 years, she has helped law firms around the country convert prospects into clients. At Intake Academy, Chris serves consumer law firms, specialty dental practices…
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Why A Written Partnership Agreement is So Important to Your Practice with Toni Y. Long
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22:38
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Toni Y. Long is the Managing Partner and Founder of The Long Law Group, PC. She specializes in corporate and entertainment transactional work with a focus on corporate governance, maintenance and formation, and asset/stock purchases and sales. Toni works with a spectrum of clients, ranging from sole proprietors and emerging businesses, to nonprofit…
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How to Successfully Market to Your Local Hispanic Community with Paul Samakow
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Paul Samakow is the Founder of The Law Offices of Paul A. Samakow, P.C. Paul has been a practicing plaintiff's personal injury lawyer since 1980, helping over 20,000 clients in Virginia and Maryland. He is a member of numerous plaintiff organizations that focus on educating and helping victims. During his career of over 40 years, Paul has become a …
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Top 5 Tips to Successfully Network in a Pandemic with Janet Falk
32:07
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Janet Falk is a Speaker, Writer, and Consultant at her firm, Falk Communications and Research. She is a communications professional who advises attorneys at small law firms and solo practices on media relations and marketing communication. With her expertise, lawyers are able to attract new clients, remain top-of-mind with prior clients, and help r…
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Why Digital Forensics is Essential For Your Practice with Lars Daniel
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28:49
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Lars Daniel is a Practice Leader of Digital Forensics at Envista Forensics. Lars is a qualified expert witness in the field of digital forensics and has testified in both state and federal courts. He is an EnCase Certified Examiner (EnCE), a Cellebrite Certified Logical Operator (CCLO), and provides Continuing Legal Education (CLE) classes for atto…
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How to Differentiate Your Brand in Personal Injury Law Practice with Lem Garcia
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Lem Garcia is the Founder of Lem Garcia Law, one of the fastest-growing personal injury law practices in California. In 2014, he decided to venture out on his own and founded his personal injury practice with just a couple thousand in the bank and a lot of donated time and effort from his family. Now, Lem Garcia Law has grown to three locations, em…
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How to get Operations and Lawyering Right When Starting a Law Firm with Jim Owen
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Jim Owen is the Founder of Koenig & Owen, LLC, a criminal defense law firm based in Columbus, Ohio. For more than a quarter-century, Jim has been involved in numerous criminal defense cases and won Ohio's first death penalty acquittal after the state reinstated executions. He has represented judges, members of Congress, professional athletes, and r…
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What to Expect in the Early Days of Starting a Law Firm with Phil Andonian
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Phil Andonian is a Member and Co-Founder of Caleb Andonian PLLC. Phil's practice is dedicated to representing individuals facing criminal prosecution or government investigation, as well as working on employment and personal injury matters. Before co-founding Caleb Andonian PLLC, Phil was Of Counsel at one of the country's leading labor and employm…
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Rituals to Grow Your Practice with Katy Mickelson
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Katy Mickelson is a Divorce and Family Law Attorney and Partner at Beermann LLP, one of the largest divorce and family law firms in Illinois. Katy has been practicing law for 15 years and has been named a “Rising Star” by Super Lawyers Magazine and a “Super Lawyer” for 2021. She has also been recognized as one of the “Most Notable Women Attorneys” …
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What You Deserve to Know Before Starting Your Law Firm with James Fausone
27:26
27:26
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James Fausone is Managing Partner at Fausone Bohn, LLP, a law firm based in Northville, Michigan that specializes in business, Veterans' disability, criminal defense, family law, and more. In addition to running a busy law practice, Jim has participated on numerous civic boards, including the University of Michigan College of Engineering, Michigan …
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Biggest Mistakes with Blogging and Marketing with Matthew Laurin
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Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns, and leading teams to execute simple yet effective ca…
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Winning Over Clients From Other Lawyers with Mitchell Chaban
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23:33
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Mitchell Chaban is a Partner at the Chicago-based law practice, Levin Ginsburg. He is a trial attorney who represents business entities, municipalities, and individuals in commercial, business, and employment-related litigation in state and federal courts in the U.S. In addition to his jury and bench trial experience, Mitchell also represents clien…
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Partnership Over Solo Practice? - with Jonathan Denis
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Jonathan Denis is a Founding Partner at Guardian Law Group. Before founding Guardian Law Group, Jonathan worked in the public sector as a legislator and was elected to the Legislative Assembly of Alberta for Calgary-Acadia twice. In addition to being a recognized authority in politics and governance, Jonathan has received accolades in his career, i…
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Strategic Sales and Marketing Alignment with Suzanne Ratti
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Suzanne Ratti is the President of Ideas360, a sales-driven marketing company that helps businesses from start-up to exit strategy. Suzanne has worked with Fortune 500 companies like Xerox and SmartCEO to develop complex sales and marketing strategies. Suzanne is an accomplished public speaker and the Executive Director for both Thrive! Business Com…
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How to Get The Best Clients Through Thought Leadership with Jason Lazarus
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Jason Lazarus is the Founder and CEO of Synergy Settlement Services, a company that offers settlement services to law firms across the country. He's also the Founder and Attorney with the Special Needs Law Firm and author of the best-selling book, The Art of Settlement: A Lawyer's Guide to Regulatory Compliance when Resolving Catastrophic Claims. I…
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How to Smoothly Migrate Your Law Firm’s Website and Keep Your SEO Gains with Matthew Laurin
22:36
22:36
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Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns and leading teams to execute simple yet effective cam…
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The Content Marketing Playbook for New Law Firms with John Brocas
28:01
28:01
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John Brocas is the CEO of Help Lawyer, a legal content marketing suite created to help small law firms and lawyers compete in an overly-saturated and inflated market place. With Help Lawyer, lawyers can expand their online reach and market to a greater audience—increasing their law firm’s legal branding. John is also a globally-recognized spiritual…
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The Winning Strategy that Built My Practice with Frank Vendt
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Frank Vendt is the Owner and Founder of The Vendt Law Firm. He is a high net worth divorce attorney and knows firsthand how difficult the divorce process can be. Frank has been practicing law for almost 20 years, venturing out to start his own successful law firm back in 2012. He's currently the President-Elect of the Fort Bend County Bar Associati…
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How to Prepare Your Solo Law Firm to Scale with Daniel Ramsey
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Daniel Ramsey is the CEO and Founder of MyOutDesk. MyOutDesk is a company that provides virtual professionals to help business owners regain valuable time and freedom. Founded in California in 2008, MyOutDesk virtual professionals work from their fully-equipped home offices and offer significant cost savings compared to similar USA-based service pr…
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Starting a Solo Practice During a Pandemic with Ann Thayer
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21:46
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Ann Thayer is the Founder (and Attorney) of The Law Office of Ann Thayer, PLLC. With her law firm, she represents juveniles and adults charged with traffic, criminal, and DUI/DWI offenses. She also handles domestic violence and civil protective orders, dangerous dog and other animal cases, as well as expungements. In addition to her years of experi…
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Practical Steps to Keep Your Solo Practice Startup Cost Low with Brian Zeiger
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24:07
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Brian Zeiger is the Founder of The Zeiger Firm, which specializes in criminal defense and civil rights litigation. He’s a trial lawyer through and through, with a passion for jury trials and protecting people’s individual rights. When he’s not in the middle of a trial, he also excels in record clearing, expungements, government pardons, and federal…
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Practical Advice for Starting a Firm With a Strong Work Life Balance with Blake Chapman
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18:45
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Blake Chapman is the Founder of Life Planning Law, a wills and estate planning law firm based in Ontario, Canada. He’s also a self-described Marketing & SEO Nerd, believing that great lawyering also means doing great business. Before Blake started his firm, he pursued a Doctorate in Behavioral Economics and Law and currently holds a Ph.D., Masters,…
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How Lawyers Can Get the Most Out of Legal Directories with Luciano Oliveira
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Luciano Oliveira is the Founder of JurisOffice, a directory of attorneys and law firms. Luciano has been in the legal field for more than a decade and practices commercial litigation, business law, personal injury, cross-border transactions, and conflict of laws. In this episode… Marketing is not a skill that comes naturally to many people, so it’s…
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2 Tactics for Faster Exposure in Search with Matthew Laurin
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Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO Campaigns and leading teams to execute simple yet effective cam…
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How to Get Your Solo Practice Off the Ground Without Going Bankrupt with Charles Lamberton
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Charles Lamberton is the owner of Lamberton Law Firm, which is in the process of a merger to become Bracken Lamberton. Charles is a Pittsburgh-based employment discrimination and wrongful termination attorney who has recovered millions of dollars for his clients. He represents executives, managers, and professionals in high-end discrimination retal…
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From File to Trial: How to Run a Successful Solo Practice with Marc Wietzke
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Marc Wietzke is the Owner of Flynn & Wietzke PC. His practice is solely focused on the railroad industry and he represents injured passengers in their claims against commuter railroads, railroad workers who were hurt on the job, and those who were punished for reporting an injury, reporting a safety hazard or for following doctor's orders. Marc is …
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How Much Does SEO Cost? - with Matthew Laurin
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Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO Campaigns, and leading teams to execute simple yet effective ca…
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The Truth About Starting and Marketing Your Law Firm with Bert Polito
18:41
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Bert Polito is the Principal of the personal injury law firm, Polito & Harrington, LLC. Bert has been a practicing attorney in Connecticut and Rhode Island for over three decades. He’s received several awards throughout his exemplary career, including the Lawyer of the Year award by Best Lawyers in 2013, 2015, 2017, and 2019. Bert is also a fellow …
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The Smart Way to Market Your Law Firm Online with Michael Sacks
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Michael Sacks is the Director of Communications and Client Services at Kimmel & Silverman, PC. For the past two decades, Michael has successfully converted a small boutique consumer protection law firm into one of the nation's most recognizable Lemon Law firms. Under Michael's guidance, the firm has won multiple awards and has been featured on loca…
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How to Kickstart Your Law Firm’s Digital Marketing with Andrew Brockman
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Andrew Brockman is the Marketing Assistant for Fausone Bohn LLP, a well-respected law firm in the Metro Detroit area that serves the needs of midsize businesses, individuals, and families. Andrew supports the firm’s growth through the creation and broadcasting of marketing content and initiatives, and by improving brand visibility throughout the co…
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