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Strategic Sales and Marketing Alignment with Suzanne Ratti
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Suzanne Ratti is the President of Ideas360, a sales-driven marketing company that helps businesses from start-up to exit strategy. Suzanne has worked with Fortune 500 companies like Xerox and SmartCEO to develop complex sales and marketing strategies.
Suzanne is an accomplished public speaker and the Executive Director for both Thrive! Business Communities and Smart Women Professionals. She’s featured in various notable publications, including The Business Monthly, InDesign Magazine, and more.
In this episode…Have you ever thought about what your role as a lawyer is when trying to attract clients to your firm? According to Suzanne Ratti, President of Ideas360, you’re a salesperson.
You’re the one who should relate to clients and help solve their problems when they come to your firm. The problem is that many lawyers struggle to see themselves outside of that role and lack the relational sales skills for strategic sales and marketing alignment. So, how do you fix that?
Listen to this episode of the Esq.Marketing Podcast with Suzanne Ratti, President of Ideas360, and Matthew Laurin. Suzanne talks about why you need to align your marketing and sales efforts, why lawyers need relational sales training, and the most important things to do to successfully market your law firm.
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