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VIP Access

Melanie Herschorn

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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with ...
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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Thanks for checking out the Sacred Changemakers podcast, my name is Jayne Warrilow and I am passionate about human potential. This podcast has one purpose to truly take a stand for change and transformation, but not just any old change, we believe in positive change with the potential to make a real difference in our world. We’re talking personal, professional and social impact. So come with us on a journey, as we go behind the scenes with people who are making a real difference in our world ...
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Welcome to "From Adversity to Abundance," the go-to podcast for real estate entrepreneurs seeking not just to thrive, but to conquer with resilience and mental sharpness. Each week, join us as we dive into the compelling world of real estate through the lens of mental fitness, where challenges transform into opportunities. Our show brings you riveting, interview-based stories from seasoned professionals and inspiring newcomers alike, each sharing their unique journey from struggle to success ...
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Every episode we talk about common writing roadblocks. We interview publishing industry experts about how they overcame the hard things in their careers, and we give you our best tips to keep your stories rolling.
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The Book Coach Chronicles is a podcast for creatives & creative entrepreneurs who are ready to write their best book. This year. No more writer's block. No more burnout. No more imposter syndrome. And no more confusion. It's time to finally find some balance in your life, writing, and author business so you can get back to enjoying the things you love… and even the things you don’t, but have to do anyway. Unlike other writing podcasts, we look at life holistically—because if you're stressed ...
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In this episode, Steve Fretzin and Melanie Herschorn discuss: Book writing for lawyers Challenges in book publishing Books as marketing tools Role of technology and AI in publishing Key Takeaways: Lawyers can streamline book creation by repurposing existing content instead of writing new material daily. Carefully vet publishers to avoid rights loss…
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In this episode, Steve Fretzin and Merry Neitlich discuss: Challenges in legal marketing Importance of branding in law firms Evolving marketing techniques Integration of branding with business development Key Takeaways: Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services uniq…
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In this episode, our host Jamie Bateman and senior fund manager Marc Blunden dive deep into the details of the Integrity Income Fund. This fund is designed for accredited passive investors, offering a lower-risk investment backed by first lien mortgage notes on residential real estate. The discussion covers the benefits, potential risks, and unique…
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Ron Latz is the Founder of LegalFenix. During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms. LegalFenix is a consulting and fractional CMO firm exclusively helping …
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In this episode, Steve Fretzin and Justin Krane discuss: Challenges lawyers face with managing their finances The importance of automating financial systems The connection between lifestyle choices and financial health Strategies for building a financially secure law practice Key Takeaways: Automating the transfer of funds between business and pers…
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In this episode of "From Adversity to Abundance," host Jamie Bateman welcomes two dynamic guests, Dr. Brad Klontz and Adrian Brambila, who are co-authoring a groundbreaking book titled "Start Thinking Rich: 21 Harsh Truths to Take You from Broke to Financial Freedom." The conversation dives deep into their unique backgrounds, financial philosophies…
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Jon Lassiter is the President of Lassiter Management Partners. With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering busine…
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In this episode, Steve Fretzin and Gregg Goldfarb discuss: Evolving legal marketing strategies Non-lawyer ownership in law firms Revenue growth through referrals and partnerships Networking and education for lawyers Key Takeaways: Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their exp…
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In this episode, Steve Fretzin and Douglas Wood discuss: Career transition planning for lawyers Effective planning and execution in law firms Challenges for senior lawyers in staying relevant Leveraging senior lawyers' expertise in law firms Key Takeaways: Lawyers should self-assess to identify their strengths, weaknesses, and opportunities early t…
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In this episode of the From Adversity to Abundance Podcast, Jamie Bateman and Shante Duffy delve into the realm of mortgage note investing, emphasizing the importance of benefiting from resilience and mental fitness of a mentor. They take us on a journey through the challenges and triumphs of real estate, focusing on mortgage note investing. They h…
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Colleen Joyce is the CEO of Lawyer.com. Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay L…
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In this episode, Steve Fretzin and Paige Fox discuss: The importance of mindfulness and wellness in professional life The challenges lawyers face with time management and stress The impact of meditation on mental health and productivity Strategies for lawyers to maintain a balanced lifestyle Key Takeaways: Chronic stress and long work hours often l…
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In this episode, Steve Fretzin and Frank Rekas discuss: Effectively managing and growing a law practice Common challenges in professional practice operations The role of delegation in business efficiency Building connections for business development Key Takeaways: Lawyers often struggle with financial management because they aren't taught business …
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In this episode, host Jamie Bateman welcomes his brother-in-law, John Windsor, a licensed therapist and founder of JW Counseling. They delve into John's journey from personal adversity to becoming a compassionate mental health professional. This episode offers insights into the importance of self-compassion and the role it plays in overcoming life'…
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Richard Tromans is the Founder of Artificial Lawyer. Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology. Connect with …
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142. Healing Our Core Wounds Using The Chiron Effect with Lisa Tahir Our guest on the podcast today is Lisa Tahir, a licensed therapist, host of All Things Therapy podcast, glass artist, and author of The Chiron Effect: "Healing Our Core Wounds through Astrology, Empathy, and Self-Forgiveness," which was endorsed by His Holiness the Dalai Lama. Lis…
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In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss: Teaching and mentoring in professional growth Developing people skills in law Leadership and management training for legal professionals Addressing underperformance in legal settings Key Takeaways: Teaching involves not only imparting knowledge but also inspiring professionals, pa…
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In this episode, Steve Fretzin and Phil Gafka discuss: The impact of cultural shifts on workplace harmony The role of clear expectations in boosting employee morale and productivity How inclusive leadership practices improve job satisfaction Leveraging unique team experiences and backgrounds Key Takeaways: Embracing cultural changes, valuing divers…
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Are you a real estate entrepreneur seeking private funding? Have you heard the myths about raising capital? Let's talk about the truth behind these myths and how you can raise private money ethically. Stay tuned for a game-changing strategy that will revolutionize your real estate business. My special guest is Jay Conner, a real estate entrepreneur…
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Haley Revel is the Managing Director and HR & Talent Management for Calibrate. With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities. Calibrate is a trus…
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In this episode, Steve Fretzin and Nanette Fridman discuss: Expanding professional networks through board service The role of lawyers in board settings Enhancing board effectiveness through diverse skills Strategic relationship-building in nonprofit organizations Key Takeaways: Serving on boards lets lawyers contribute to meaningful causes while bo…
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In this episode, Steve Fretzin and Arthur Levitan discuss: Importance of knowing when to stop working Impact of remote work on stress and productivity Techniques for managing stress and maintaining mental health Role of deep breathing in stress reduction and performance Humility and adaptability in success and professional growth Key Takeaways: Est…
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Hey, real estate investors! Ever been told that mortgage note investing will bring you easy, quick returns? But instead, you've found yourself dealing with unexpected challenges and struggling to see results? If you've felt the frustration of not getting the returns you expected, you're not alone. Let's uncover a better way to navigate mortgage not…
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Jesse Frye is a Legal Industry CMO and Client Experience Advisor. Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm. His specialties include marketing, business op…
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141. Ancient Wisdom, Modern Leaders: Integrating the Sacred Feminine/Masculine with Allison Conte Our guest on the podcast today is Allison Conte. Allison is a spiritual leader and mystic dedicated to integrating the sacred feminine and masculine in modern leadership. She is a truly old soul who blends ancient and modern wisdom as a priestess in th…
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In this episode, Steve Fretzin and Eduardo Paiz discuss: When most lawyers feel discontent with their jobs. How business development is different between the US and Latin America. Cultural differences in business communication. How the Young Partners Accelerator is helping lawyers in transition and changing their mentality. Key Takeaways: Most lawy…
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In this episode, Steve Fretzin and Ryan Kimler discuss: Understanding the amount of money you need to keep your law firm and your personal finances healthy. Reinvesting money into your firm. What a typical comp plan looks like for small firms. A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways: As a…
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Are you ready to uncover the surprising truth about leveraging books for business growth? Dive into the untold challenges and triumphs of a marketing expert's entrepreneurial journey, and discover how to turn adversity into abundance. Join us as we unveil the real impact of sharing your unique story and leveraging it to make a big impact in your bu…
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Melanie Herschorn is the Founder of VIP Book Marketing & Publishing. Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a cele…
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In this episode, Steve Fretzin and Molly McGrath discuss: Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs. How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways: Before strategy, you h…
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In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways: Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page m…
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Emma Powell is one of the entrepreneurs featured in Jamie Bateman’s Book - From Adversity to Abundance: Inspiring stories of Mental, Physical, and Financial Transformation. This is a republished episode (originally released on June 28, 2022) Episode 14: Abundance through Instability and Loss with Homeschooler and Investment-Club Creator Emma Powell…
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Our guest on the podcast today is Tony Martignetti, a leadership advisor, coach, facilitator, best-selling author, podcast host, and speaker. He brings together over 30 years of business and leadership experience and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential. He hos…
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Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant. Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to ad…
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In this episode, Steve Fretzin and Steven Dimitt discuss: Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development. Key Takeaways: When you focus on a niche, it brings credibility to you as…
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In this episode, Steve Fretzin and Eddie Dabdoub discuss: Falling in love with your practice area but remembering it is a business. Transitioning from general law practice to a niche law practice. Getting buy-in from your team for the law firm growth. Taking care of your team to stop the turnover. Key Takeaways: There is a barrier of entry for thos…
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Brent Bowers is one of the entrepreneurs featured in Jamie Bateman’s Book - From Adversity to Abundance: Inspiring stories of Mental, Physical, and Financial Transformation. This is a republished episode (originally released on May 24, 2022) Episode 8: From Divorced Debtor to Influential Investor and Leader with Army Veteran Brent Bowers You can bu…
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Michele Ross is the Founder and Owner of M. Ross & Associates, LLC. Michele is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious settin…
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In this episode, Steve Fretzin and Mark Silverman discuss: Building client relationships from the start of your career. Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients. Key Takeaways: Even when you’re crazy busy, i…
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In this episode, Steve Fretzin and Ray Koenig discuss: Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership. …
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Feeling like your real estate dreams are slipping through your fingers? Imagine losing over $40,000 on a deal and then miraculously turning it around. Mark Passerelli's story will inspire you to see the hidden blessings in adversity and come out stronger on the other side. Stay tuned for an unexpected twist that will change your perspective on setb…
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Thomas Dunlap is a Managing Partner at Dunlap Bennett & Ludwig. As the Managing Partner at Dunlap Bennett & Ludwig, a law firm that handles intellectual property and government contracts matters, Thomas leverages his diverse and extensive experience to advise and represent clients across various industries and sectors. With over 22 years of legal p…
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How Changemakers Can Make A Big Impact With A Book with Melanie Herschorn Our guest on the podcast today is Melanie Herschorn, who wants to help you step into your spotlight as an authority. A publisher and book marketing expert for professionals, business owners, consultants, and speakers worldwide, she’s on a mission to empower authors to share t…
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In this episode, Steve Fretzin and Randa Predergast discuss: Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients. Key …
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In this episode, Steve Fretzin and Phil Fornaro discuss: Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways: People are interested in talking about what they do, but if you’re …
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David Dodge is one of the entrepreneurs featured in Jamie Bateman’s Book - From Adversity to Abundance: Inspiring stories of Mental, Physical, and Financial Transformation. This is a republished episode (originally released on July 12, 2022) Episode 16: David Dodge: From Drugs and Crime to a Second Chance and $20k per Month from Rental Properties Y…
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Ken Wahlster is the CEO of STAK 8. STAK 8 is Ken's forensic CFO firm that handles Bar audits, embezzlement investigations, accounting and finance department restructuring, lease negotiations and contract negotiations Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenwahlster/ On This Episode, We Discuss… The Critical Need for Accurate Fi…
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In this episode, Steve Fretzin and MerriLyn Gibbs discuss: Staying focused on your goals. How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. The art of delegation. Business lessons from the game of golf. How you show up every day will determine the results you get. Key Takeaways: Delegation starts slow - y…
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In this episode, Steve Fretzin and Nathan Ohler discuss: Moving past the status quo to something different. Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups. Topics that come up frequently in lawyer peer advisor groups. Top benefits of peer advisor groups for the members. Key Takeaways: In peer groups, y…
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Uncover the unexpected: Dive into the world of regenerative medicine with an entrepreneur who's breaking boundaries. From overcoming dyslexia to revolutionizing healthcare, this is a story of resilience, hope, and the power of holistic healing. Find out how a wound care nurse and her tissue engineer husband are transforming lives with groundbreakin…
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