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VIP Access

Melanie Herschorn

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Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with ...
 
The Unstoppable CEO Podcast reveals the strategies, mindsets, and habits of real-life successful professional service firm CEOs. Discover what makes your peers “unstoppable” in the face of the challenges of growing a firm and find out which growth strategies worked best. “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is fu ...
 
Hello and welcome to the For Her Empire Podcast. We are here to help female entrepreneurs build their business empire. At for her empire, our vision is to build a support community for female entrepreneurs where we can provide resources to help her create business assets, motivate her, keep her accountable and provide objective feedback on what she is doing right or wrong. The For Her Empire Podcast focuses on addressing the personal and business problems that female entrepreneurs face in th ...
 
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs multiple creative ventures, works for/with household names, launches best-selling products, all while married to her best friend and business partner, and jointly raising three daughters. Wouldn’t it be amazing if you could dive deeper into Tracy’s mindset, success strategies, daily practices, her ho ...
 
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show series
 
You know that podcast appearances are a door to new clients… A way to instantly boost your authority… And a powerful networking tool… But how do you get on a podcast in the first place? Maybe you’ve sent pitch emails that went ignored… Or maybe you don’t know where to find shows relevant to your expertise… My guest Tony Guarnaccia has tools and str…
 
It’s time to repair the absolute foundation of your business… You. You might not even realize how much your physical and mental health habits are holding you back. You might have less energy, less focus, and less confidence than you’re capable of. You might think you don’t have time to build a healthier lifestyle on top of working 80+ hours a week …
 
What does quantum physics have to do with growing your business? It has to do with energy… When your mindset is right, you can get exponential results while doing less than you’re doing right now. Less doing… bigger results. My guest, Erik Luhrs, has used these principles to grow businesses by 600% and more. Erik is the world’s only PsychiCognitive…
 
The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct …
 
Our parents have an undeniable influence on how we live our life. In this episode, Tracy Hazzard chats with Reena Friedman Watts from Better Call Daddy to share how her relationship with her father poised her to succeed in her career. She shares important lessons from her father that helped her navigate life and business. Tracy also opens up about …
 
My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book… And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to …
 
Your network is a powerful asset… But it’s worth nothing if you don’t use it. Luckily, there’s a tool for this… With this tool, you’ll never forget details about people… And with just five minutes a day, you can keep up with your contacts… So you don’t miss opportunities by falling out of touch. This tool is called Contact Mapping, and in this epis…
 
What if you could manage your business in just one hour a day? In that hour, you would only do work you enjoy… And leave knowing that your business will run itself… Without stealing your valuable time. In this episode, I talk to someone who lives that reality. How? He’s harnessed the power of remote work forces. My guest, Manuel Pistner, founder an…
 
AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work… And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you…
 
One of the top causes of business death? Growing too fast. But there’s a way to scale your business without making a fatal mistake. You need a plan in place to increase your business capacity… And in today’s episode, Zac Stucki will break that down for you. Zac helps business owners navigate the ups and downs of scaling so they can grow profitably.…
 
You wrote a book—now what? You wrote a book to highlight your expertise… To attract new clients and become a thought leader… Now, it’s time to leverage your online presence to get the book in the hands of your ideal clients... But where do you start? Are you using the right platforms? In today’s episode, content marketing strategist Melanie Herscho…
 
The key to building a team of pure genius? Create a culture of empathy and efficiency. Tracy Hazzard talks with Merrill Chandler about how she color-codes her team into four quadrants. Each color refers to unique skills. We need people with these different skill sets, but they have to be able to listen to each other. To reconcile what they hear aga…
 
Want $10k+ per month in recurring revenue? There’s a revenue stream you probably haven’t thought of yet. It bolts onto your existing business… It’s not high-ticket… Doesn’t need a complicated funnel, or advertising to make it work. Can add stability to your revenue, without living on the content hamster wheel. My guest today, Joe Soto, developed hi…
 
Ever feel like LinkedIn is a waste of time? Wonder why more people don’t connect or reach out to you? Today on the podcast we’re going to fix that… My guest, Judi Hays, is an absolute LinkedIn expert. She’s made a career of turning underperforming profiles into prospect-attracting powerhouses… And has developed a proven strategy to convert LinkedIn…
 
I’m stunned at the number of business owners who go without this… In my first company, I had two. My most successful client says he’ll never have less than two. I’m talking about a key assistant. Someone who can support you, and free you up to work in your zone of genius. There’s never been an easier and more affordable time to work with an assista…
 
Earned media is a game changer… It says to your future clients that you’re an expert and the media agrees. Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets… Podcasts… Big YouTube channels… Live streams… All have the impact of earned media. In this interview…
 
What do businesses that win raving fans do that others don’t? Why go to the trouble of creating raving fans anyway? I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan. Plus we cover how…
 
Are you interested in starting your own podcast? You’ve come to the right place. Join Tracy Hazzard as she joins Julie Lokun and Corinna Bellizzi of The Mediacasters to share how she started her podcasting journey that quickly turned into her becoming a pioneer and thought leader in the space. Learn about her transition from designing products for …
 
Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time. Bill’s new company and app, Diane Money (dianemoney.com), uses the power of AI to recommend the right financial decisions based on your goals. This is a fascinating conversation that shows how everyday entrepreneurs are rapidly creating…
 
In this episode, I sit with “Mr. Connected” Justin Breen to unpack how he conceived of and launched his second company BrEpic Network in under a year without doing any additional work. This is a deep dive for the visionary entrepreneurs in the method for bringing a new idea into reality using Who Not How thinking. Inside you’ll discover: The genesi…
 
Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game. We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will r…
 
Big show today… If you’ve ever felt like being authentic, vulnerable, and transparent was the key to modern success, you’ll want to listen to this episode. Michael Wenderoth is going to show you why authenticity is overrated… Michael is our newest Magnetic Author™. His new book Get Promoted: What You’re Really Missing at Work That’s Holding You Bac…
 
Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer…
 
If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: The 3 levels to productize any service Def…
 
Today on the podcast we’re revisiting a past episode where we talked about the big breakthroughs that come when you publish a book for your business. If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you. I sit do…
 
How do you make your livestreams binge-worthy? Tracy Hazzard explains what exactly that means and how you can do it in this episode of The Live eCommerce Podcast with hosts, Whitney Lauritsen, Nicolas Bailliache and MJ Allen. Tracy is an industry-leading expert whose unique gift to the podcasting, marketing and branding industries is the ability to…
 
This is an excerpt from my new book The Magnetic Author Method. We’ll be selling the book when it’s officially released in April, but as a bonus for subscribers like you, it’s available for free starting today…until March 21st. Click here to get your copy From Chapter 2: The Unbelievable Impact of a Book My First “Celebrity” Experience I’d been inv…
 
Confession time… I don’t like to “sell.” Over the years, I’ve learned to do it, but there are so many other things I’d rather be doing. Understanding this about myself, I began finding ways to virtually eliminate the need to sell. Along the way I discovered that there are three key decisions that each new client makes before they write the check. I…
 
It used to be that most anyone in “professional services” made bank… Have you noticed that’s changed? Everything from law, to medicine (the traditional professions)... to accounting, engineering, architecture, consulting, and all the others are now seeing intense commoditization. And that’s creating two “classes” of professionals: Pair-of-hands exp…
 
Everything you need to know about WHAT it takes to run a successful business is already out there in a book or a seminar or on YouTube. It’s an entirely different matter to understand HOW to grow and lead a successful business. That’s why I’m excited to bring you this conversation with agency coach Tim Kilroy. Tim brings a perspective to growing yo…
 
As entrepreneurs, we are experts at launching ideas and marketing them to clients. We have the business model and the fire to implement them successfully. But we run into problems when we scale the business to a level where we can no longer be the Chief Everything Officer. Every entrepreneur faces this challenge at some point, the “what got you her…
 
Does your podcast have what it takes to be bingeworthy? If you want your podcast to succeed, you better have this quality, and Tracy Hazzard shows you how. Marla Isackson of the Mind Of A Mentor podcast picks Tracy's brain on podcasting and building your brand. Tracy goes back to her company's roots, giving us a look at how she built Podetize. She …
 
Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away. Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month. Now, you might be thinking…”…
 
This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here. Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model. In this episode, you’ll discover how to use your best ideas to mult…
 
It’s the new year, and time to get refocused on the basics…block and tackling. In business development, that means referrals. Why? Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE. When surveyed, 64% of business owners say they get the majority of their …
 
We’re here at the start of the year, and I’m recommitting to working less (while making more). I started the journey last summer, and here’s what I found when I created the structures that allowed me to increase my free time (only working 4-days a week) … We almost immediately experienced rapid growth. So much, that within short order, that growth …
 
Any business can grow and scale in good times. Can your business thrive and survive through tough times? John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourgl…
 
Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs. You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that…
 
What if I told you that most of the marketing tactics you’re doing are a waste of time? What if you could stop doing 80% of what you’re doing now, AND get even better results? Interested? In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any …
 
A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your…
 
Today I'm pulling one of our most popular episodes out of the archives that discusses intense setbacks. Our guest, Joshua Long, looks back almost fondly at those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plate…
 
Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging. You’ve written a book...now what? If you’re ready to become a thought leader …
 
Many moons ago at the age of 28 I was tapped to be the CEO of the small consulting firm I was working for at the time. Great opportunity, and BIG problem… It was a great business, but all of our growth came from random acts of referral. One month we’d get a bunch of referrals, the next, little to none. But, we had long-term recurring relationships …
 
Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator. You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple …
 
Over the years I’ve worked with business owners at nearly every level, from those just over the 6-figure mark, to businesses doing into 8-figures. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. I’ve been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the d…
 
A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you…
 
The #1 threat to your business in 2022 isn't the supply chain or inflation... You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat. So, going into next year, what's your plan to escape from being the best-kept secret in your market? T…
 
It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! You’ve written a book...now what? If you’re ready to become a thought leader in your s…
 
1,767 days… That’s how long we’ve published The Unstoppable CEO™ Podcast. And today we publish Episode 250! When I started the podcast I committed to myself that I would publish weekly for 10 years. We’ve still got a long way to go, but as we approach the halfway point (just two months away) I stopped to reflect on what I’ve learned so far, and on …
 
Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that conver…
 
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