Are you ready to create aligned business growth? Understanding and embracing who we are as leaders is integral in achieving the next level in our business journey. Welcome to the Ready, Set, CEO™ Podcast where you will gain inspiration and actionable strategies for becoming the CEO of your business. Melissa Froehlich is the queen of helping women sustainably grow and scale their businesses to multi-six figures and beyond. Melissa is a business strategist, coach, military spouse, and mom who ...
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The How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love! Hosted on Acast. See acast.com/privacy for more information.
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How She Sets Boundaries In Her Agency when Everything Feels Urgent
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Do you have trouble creating and holding your business boundaries? As service providers, it can sometimes feel hard to enforce the boundaries that we’ve created but then, when we don’t, we often feel taken advantage of and burned out. Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads…
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How to Create a Scalable Offer System for Your Online Agency
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In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency. Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the…
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How She Uses Awareness Tools To Hire The Right People Into The Right Seats with Melissa Froehlich
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25:19
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In this episode of the How She Did that Podcast, we’re welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strat…
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How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 2
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In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on. In this episod…
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How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 1
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In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided exa…
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In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and s…
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3 Ways to Make Clients Happy that Cost $0.00
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In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship. Define Success with Your Client - Understanding what success lo…
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The 10 Things Successful Agency Owners Have in Common
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In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set …
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In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experi…
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How The Agency Alliance Membership Can Support Your Online Agency’s Growth
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Have you heard about the brand new membership community for agency owners that I just launched? It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors! >>> Click Here To Learn…
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The Leader Within: Cultivating Self-Leadership in Your Online Agency Team
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In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing thems…
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From Chaos to Clarity: Revamping Leadership Team Meetings for Success
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In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start th…
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In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes…
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In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t m…
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We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a…
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More Isn’t Always Better: Growing Your Agency’s Team Deeper Rather Than Wider
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Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than…
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3 Things Smart Agency Owners are Prioritizing in 2024
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28:04
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Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladi…
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How To Stay Connected to Your Team & Clients as the CEO of Your Agency
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Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working…
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5 Numbers to Stay On Top Of In Your Online Agency
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19:57
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This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether…
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Crafting A Reimagined Vision For Your Online Agency
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Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a pla…
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How She Overcame Her Doer Nature and Allowed Herself Time To Recover
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Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business wh…
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How She Overcame Depression And Asked For What She Needed
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20:24
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Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard. Believing that shari…
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My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. Annie is on a mission to help people find possibility in t…
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How She Overcame a Toxic Business Culture and Built A Business That Made Her Proud
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Today’s guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web de…
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How She Overcame a Layoff and Launched Into Full Time Entrepreneurship
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Today’s guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency! She shares how she used a layoff from…
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How She Honors Her Daughter's Memory: Persevering Through The Unthinkable
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Our guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger im…
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My guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her! SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized n…
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Warning, this episode contains mentions of death, dying, and suicidal ideation, topics that can be sensitive to some. Listener discretion is advised. Today’s guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a …
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137: Collaborations: Do They Work and Should You Try Them?
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Collaborations are gaining in popularity lately and it’s easy to get caught in the trap of doing them just to do them. But what you need to keep in mind is whether or not collaborations make sense for you and your business as a marketing strategy. In today’s episode, I’m sharing what collaborations are, why they sometimes don’t work, and how to det…
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How She Leaned Into Saying "Yes" & Opened Up New Possibilities
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17:21
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Today’s guest Dora Rankin built a startup with her own two hands, and now she spends her days supporting women business owners to create their dream lives! As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitiou…
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136: Honoring Your CEO Role: How to Invest in Yourself and Your Business with Sam Abbott
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As the leader of your business, it’s important to keep investing in yourself personally and professionally. Your business is going to evolve and you have to evolve with it. There are always seasons in life that will impact your priorities and it’s OK to be open to change. In today’s episode, I’m chatting with Sam Abbott, a registered dietitian nutr…
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In today’s episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her ab…
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135: Business Milestones Are Not One Size Fits All
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22:25
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The topic of business success keeps coming up lately and I had to record this episode to address what I’m seeing and how to reframe it. So many business owners focus too much on the timeline of reaching certain business milestones and not enough on what’s already been accomplished. In today’s episode, I’m sharing how to redefine what business succe…
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Raise your hand if this is something you can relate to; you thought your life was going to be one way and then something happened that completely changed the trajectory and your life became something entirely different. I know there are some hands raised out there right now! And that's totally okay, in fact, this is probably a story that belongs to…
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134: Being Unapologetically Bold in Your Business with Lindsey Lopez Horwitz
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Not feeling aligned in your business can lead to feelings of frustration and imposter syndrome. Listening to what other people think you should do in your business is not going to fulfill you. You need to discover what lights you up. In today’s episode, I’m talking with Lindsey Lopez Horwitz, founder of Virtually Lindsey and a former client of mine…
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How Ellyse Rebuilt Her Business After the Death of Her Brother
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Warning, this episode contains conversations on death and dying, a topic that can be sensitive to some. Listener discretion is advised. We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her…
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We are back! Welcome to season 9 of the How She Did That Podcast. I’ve spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn’t until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this!…
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133: Sell Like a CEO: Building Confidence and Shifting Your Mindset Around Sales
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Selling is something we’ve all struggled with at some point or another. We’ve seen the icky practices online and want to avoid it at all costs. I get it. I’ve been there, too. There’s a lot of pressure when it comes to sales and it’s even worse when you don’t have the confidence you need to sell like a CEO. In today’s episode, I’m sharing how you c…
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132: Stepping Into Your CEO Role With Registered Dietitian, Marissa Miluk
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When you started your business, did you have trouble stepping into the CEO role? Perhaps your people-pleasing tendencies or insecurities had you asking other people for advice and permission instead of leading the way. These barriers are normal and can be overcome by shifting your mindset in your business. In today’s episode, I’m talking with Maris…
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131: What My Sourdough Bread Baking Journey Taught Me About Imposter Syndrome & Business
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This is a story about how I learned to bake sourdough bread from scratch, after being intimidated by it for quite some time. But it’s really a story about how imposter syndrome can seep into every part of your life, and how you can fight it. In today’s episode, I’m sharing what exactly imposter syndrome is, how it shows up in our lives (no matter w…
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130: Building a Successful Business and CEO Mentality with Amy Nielson
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37:01
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When you come up with an idea for a business, and even when you’re well into owning and running a business, imposter syndrome can hit hard. It can be easy to think that you’re not capable or that you have to try something completely different. But if you take a beat and follow your intuition, you’ll see that you don’t have to ditch your business or…
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129: How to Create the Summer of Your Dreams as the CEO of your Business
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Summer is coming, and I know we all want to soak up the sunshine with family or friends or even have some extra time to ourselves. That’s a big part of why we became entrepreneurs, right? To prioritize time off to recharge. In today’s episode, I’m talking about why it is so important to prioritize the life that you want to live. I’m sharing three t…
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128: Arianna Vernier’s Journey from Burnt Out Teacher to Confident CEO
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31:12
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Our goals in life change constantly depending on our circumstances. Maybe you recently started a family, or you want to spend more time practicing your hobby, or you long to travel. For today’s guest, she realized that teaching required valuable energy that meant she was too tired and overwhelmed to pour into her own child. That was the wake up cal…
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127: Reframing What Monthly Recurring Revenue Can Look Like for You
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When it comes to building a sustainable business, jumping from project to project and client to client just isn’t enough to get you there. Offering work that you enjoy on a recurring basis will allow you to free up time and energy. In today’s episode, I’m talking about types of monthly recurring revenue (MRR), how to think about MRR in an outside t…
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126: The Unexpected Benefits of Coaching Programs with Lisa McHargue
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Investing in yourself is never something you’ll regret. No matter the outcome, you’re going to learn something valuable about yourself and what you want (or don’t want) for your business. In this episode, I’m chatting with Lisa McHargue about her experience in my Consulting Framework Accelerator program. She’s sharing how she got into the online sp…
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125: Why You Need to Define Your Core Values to Build an Aligned Business with Natalie Gingrich
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Today, I’m talking with my guest and dear friend Natalie Gingrich of the Ops Authority all about core values. The hard truth is that you can’t make the best business decisions and attract the right clients without clear, defined core values. You have to define, refine, and incorporate your core values and let them create the foundation for your bus…
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124: Gaining the Confidence You Need to Grow to the Next Level in Your Business
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So many women I speak with want to move their business to the next level, but they just feel… stuck when it comes to getting to the next step. These aren’t women lacking in skill or expertise or even ambition. No, what they’re missing is the confidence they need to believe in their own strengths and strategic abilities. And so often, they’re lackin…
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123: Branding Is More Than Your Logo with Abbey McGrew
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You have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents. In today’s episode, I’m chatting with Abbe…
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122: How I Use Human Design, Enneagram, and The KOLBE A in My Role as CEO
27:39
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Embracing your CEO role on a deeper level is so important. If you have listened to this podcast before, you know how strongly I feel about personal leadership development. If you’re not already doing it, I want to encourage you to find what works for you to explore who you are at your core, what drives you, and how you best operate within your busi…
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121: Boundaries & Burnout: How to Find Balance in Your Business
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Leaving the 9-5 world to become an entrepreneur comes with a lot of flexibility. However, if you don’t set boundaries—and stick to them—you won’t be able to achieve the balance that you desire. It’s easy to trade freedom for burnout if you’re not careful. In today’s episode, I’m talking about why entrepreneurs get burnt out, the importance of stick…
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