Listen to the weekly sermons from BELIEVING CHURCH and Pastor Michael Baier.
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Founded in 1961 by strategist Herman Kahn, Hudson Institute challenges conventional thinking and helps manage strategic transitions to the future through interdisciplinary studies in defense, international relations, economics, health care, technology, culture, and law. Hudson seeks to guide public policy makers and global leaders in government and business through a vigorous program of publications, conferences, policy briefings, and recommendations.
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Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Commands are not presented for consideration, but they're expected to be followed by the one who gave the command. Psalm 100 is a command to the follower of God because of who God is and all God has done. Listen. Take notes. Most importantly... follow the commands... cause you've been told.By Michael Baier
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EP 458: Building a better pitch deck that gets you hired with Tom Martin
57:37
57:37
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When you’re stacked against other agencies with the same awards, credentials, and impressive case studies as you, it’s tough to stand out above the rest. But with the right pitch deck, you’re sure to catch the attention of your ideal clients. This week, Tom Martin is teaching us a few things about crafting the perfect pitch deck that moves beyond j…
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In this journey through a Psalm we take a look at a Psalm where the writer clearly is angry, prays some things we'd never pray... and then praises God in the end. Ya know, that's actually the whole point... that whatever you have and whatever you feel... you can take that to God. He can handle it. Actually, He can handle it best.…
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EP 457: Building the ideal agency-CMO relationship with Liza Adams
53:29
53:29
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CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know. To help us understand the crucial role of agency-CMO relationships, Liza Adams is giving us an inside look at what it’s really like to be a CMO—what they value in…
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There is protection, strength, rest and confidence found when you're close to God. That's the testimony and the promise of Psalm 91 and one you need to receive in your life today. Come closer to God. Come to the secret place.By Michael Baier
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EP 456: What agency owners get wrong about recruiting top talent with Michael Palma
48:03
48:03
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The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand a…
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By Isaac Johnson
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By Kathryn Miller
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EP 455: The trends that affect agency owners and employees in 2024 with Drew and Danyel McLellan
45:59
45:59
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In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them. We’ll give you a reality check on misguided expectations around agency valuations and sales. And we’ll exp…
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EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier
52:13
52:13
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Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issue was client-agency trust — what clients look for in an…
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Confession. It's a practice we rarely think about which makes practicing it even rarer... but what if there was freedom on the other side of it? If you're battling guilt, shame and condemnation, this sermon is for you. It's time to get free from the guilt of your sin, one confession at a time.By Michael Baier
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EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek
46:52
46:52
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The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us…
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Blessed is what you can be. That's the promise of the first line of whole collection that is Psalms. Blessed if you don't walk, stand or sit in unwise places and if you'll delight in and meditate on God's instruction. It's a paradigm shift that must stick... if you want to be blessed.By Michael Baier
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EP 452: Expanding your agency talent pool with international employees with Kim Walker
53:54
53:54
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Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the…
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Love isn't declared, it's demonstrated. It isn't a desire, it's a decision. In this sermon, we discover our calling as we embark into I LOVE SUMMER... to love through action. So lean in, participate and make this summer the summer you live out your love for Summer like never before.By Michael Baier
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EP 451: What it takes to become a fractional CMO with John Jantsch
39:07
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If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high…
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Power is a promise for everyone who receives the Holy Ghost, but the power has a purpose. Jesus made it too clear to miss, but yet many have missed it. Lean in to this Pentecost Sunday sermon and allow the person, power and presence of the Holy Ghost to fill you for the purpose God has for you.By Michael Baier
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EP 450: The trends that influenced agency AGI in 2024 with Drew and Danyel McLellan
40:59
40:59
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In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again.…
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The church can save you... not in a heaven and hell sense, but in a "protect you from" kinda way... but you gotta keep showing up. In this final installment, we discover what God is doing and can do through us when we keep showing up as the church.By Michael Baier
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EP 449: How agency owners can get ahead of burnout with Eric Recker
57:05
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Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s episode, I’m talking to Eric Recker about those crucial signs that you might be burnin…
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We live in a divided world, but it's a world that we're called to make a difference in. In this sermon, we're going to discover how to keep showing up in this divided world and make a needed difference because somebody needs us.By Michael Baier
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EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk
49:51
49:51
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Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed. Tyler shares the false starts and missteps ea…
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Everyone asks God for stuff... even people with very little faith in God. We want God to come through, work out, to provide... but how do we expereince breakthrough in provision? Keep showing up and learn to trust God, not as a provision, but as the provider.By Michael Baier
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EP 447: Proving ROI to clients with AI tools with Jonathon Reilly
51:11
51:11
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Clients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongoing AI conversation to dial in on one thing — how AI tools can prove an agency’…
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Keep praying because God is working. He's working on others and He's working on it and He's working on you... so keep praying, and watch what you need change as you get closer to the one you need most.By Michael Baier
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EP 446: Methodologies for agency owners to navigate HR issues with Allyns Melendez
56:02
56:02
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As agency owners, we all want to be different. We don’t want to be the boss who is a stickler for punctuality or to feel like we’re micromanaging our employees. But HR issues will inevitably arise, and that’s when the reality check sets in. HR issues aren’t always as intense as the term may imply. They could be as small as someone being late to a c…
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The key to breakthrough in your relationships is the key to breakthrough in every area of your life... keep showing up. In this sermon, we discover how to build the community that we all need, before we need it.By Michael Baier
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EP 445: Why agency owners should start online communities with Drew McLellan
56:37
56:37
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Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This week, we’re continuing the conversation about online commu…
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Success is the stumbling block that struggle is imagined to be. So when things are good and times are happy, success tells you to stop showing up cause you don't need God and can do it your own way, but as people of faith we must KEEP SHOWING UP to see the full breakthrough that God has for us.By Michael Baier
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EP 444: What behavioral economics tells us about how people connect with brands with Kristian Alomá, PhD
46:33
46:33
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Everybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effective marketing strategy. Behavioral economics is a study …
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Jesus is not what you're hoping for. This is the reality some of his followers had the boldness to express on the first Easter Sunday. They'd hoped for something different than what He was and they missed who He was. Maybe that's you. You're missing Jesus because He ain't what you hoped for... but we've got good news, He's better.…
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EP 443: The do’s and don’ts of networking at trade shows, workshops, and conferences with Dave Delaney
55:49
55:49
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In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. Instead of being stuck with a stack of business cards …
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Easter Week begins with Jesus' entrance into Jerusalem that is catapulted by a silent yes from some people who had what the Lord needed. It's their "yes" that ushered in the Savior of the world and it's our "yes" that ushers Him to those near to us and far from God. Open your heart today and let your heart be open to what the Lord may need from you…
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EP 442: Lead gen and lead magnets are your ticket to consistent sales with Jay Feldman
54:19
54:19
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After a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it’s essential always to have warm prospects teed up and ready to go. But how? The answer is in thought leadership combined with lead gen and lead magnets. Posit…
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