show episodes
 
Marketing & online business advice from two moms making it work. Listen in each week as business besties Michelle Pontvert & Olivia Radcliffe talk about the realities of running successful online businesses around little kids. We regularly invite guest experts to talk about topics from SEO and social media marketing to productivity and mindset to help you grow a profitable and family-friendly business. marketinglikeamother.substack.com
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What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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Inspiring conversations with the people behind the products and services most often used, or created, by online business owners. Hear how their personal beliefs and values have influenced their business. The Angel Rated Show is for anyone who wants to know more about the integrity and impact of the online businesses they are buying from.
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show series
 
The Summer of SEO continues as I welcome back business strategist and SEO enthusiast Michelle Pontvert to discuss the importance of structuring your website for SEO. Michelle offers practical tips on maintaining a user-friendly website with straightforward navigation, strategic linking, and the appropriate use of keywords. We also touch on advantag…
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Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in you…
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In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset…
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This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO, offers tips for leveraging Pinterest, and provides insig…
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey. Alyson created a system for mompreneu…
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In this episode of the Systems and Workflow Magic Podcast, I am joined by SEO expert Laura Jawad to discuss the importance of SEO during life challenges. Laura shares her journey as a PhD-trained scientist turned personal trainer and birth doula and how she used SEO to build and sustain her business through some of life's most challenging moments. …
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusse…
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is …
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Hey, friend, and welcome to another installment to the Summer of SEO! Today I discuss effective SEO strategies for local businesses with Samantha Mabe, the creative director of Lemon and the Sea. We discuss optimizing your website, incorporating location-specific SEO elements, and enhancing user experience to attract the right clients. Samantha als…
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard. Lizzy is a UK-based educator for entrepreneurs and the creator of The Profi…
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Hey there! This week, I welcome back Bekah Read of Rebekah Read Creative to delve deeper into the importance of keyword research for improving your website's SEO. Bekah, a Squarespace educator and designer, shares practical advice on how to conduct keyword research using tools like Ubersuggest and Google Analytics and how to integrate keywords effe…
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in…
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In this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gath…
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Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic…
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Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the do…
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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…
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Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…
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Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…
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This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business. In the episode, we're chatting about: - Our decision process for ending our joint business - Reflecting on the positive experiences and our strong partnership - How communication and understanding played a role in our busine…
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going. In this episode, we talk about: - Why we decided to close our joint business - How we came to this decision and how we're navigating closing the joint business while keeping our s…
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy! In this episode, we talk about: - Avril's entrepreneurial journey: starting in 2015, facing challenges while raising he…
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In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…
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This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills. In this episode we talk about: - How Vix tr…
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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…
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This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?! In this episode we talk about: - Importance of self-accountability and setting boundaries - Challenges of staying motivated and overcoming procrast…
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Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…
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This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers. In this episode, we talk about: - The need to align the customer journey with business goals - Crafting high-end experiences for your audience - Post-purchase expe…
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Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…
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This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about: - Balancing wor…
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…
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This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people. In this episode we're talking about: - Using terms like neurodivergent and neurospicy in your marketing - Highlighting the need for mindfulness and respect when us…
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Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…
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This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches. In this episode we're talking about: - Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life …
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In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…
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This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss: - Choosing and Pursuing a…
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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency…
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This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive jour…
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Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help oth…
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We're at 100 episodes!! And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's b…
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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, …
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This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider. Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How …
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My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated…
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This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a…
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Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation. ➡️ Snag the much …
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This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights! They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product B…
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Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launc…
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This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it! In this episode, we talk about: - The real challenges of dealing with rejection in busi…
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In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic persona…
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