Hey, there! Welcome to the Marketing Made Easy for HR Consultants Podcast hosted by Nick Poninski. This is a show that's here to help you get control of your HR Consultancy business by helping you get every client you ever want at prices you're currently too scared to say out loud. So if you want to discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads, time-consuming social media or monotonous networking meetings... Then this is the s ...
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Unlocking the Secrets to Running Your Own Successful Webinar: Insights From My First Experience
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Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it. Additionally, here's what you'll discover: The most important thing to consider before deciding to host your own webinar. Whether hosting is a good idea for you as a HR Consultant and whether it'll generate lead…
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The 5 Most Common Marketing and Sales Struggles HR Consultants Face and How to Overcome Them
28:37
28:37
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In this episode you'll discover: 👉 The 5 biggest reasons why you're stuck in feast or famine - and what the solutions are. 👉 What you need to do every day in order to run a successful HR Consultancy (and I bet you aren't doing it yet...) 👉 Why posting on LinkedIn isn't marketing - and what you should do instead. 👉 How to turn leads into clients rep…
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12 Powerful Tips for Writing Copy That Gets Sales and Enquiries: The Ultimate Guide for HR Consultants
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20:51
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In this episode you'll discover: 👉 Why you need to write compelling copy if you ever want businesses to hire you. 👉 The 12 simple tips you can plug-in to your copywriting immediately. 👉 What the author of the book, "Sapiens" said about stories that you can use to generate leads and clients for your HR Consultancy. 👉 Why you should use the phrase, "…
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Free Resource Reveals How You Can Save Your HR Consultancy in Less Than 2 Minutes.
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One thing I hear repeatedly from HR Consultants is their struggle with lead generation. And that’s completely understandable. After all, no HR Consultant went into self-employment so they could work in marketing. But unfortunately, all business owners have to do their own marketing. And that includes HR Consultants. See, without marketing, there’s …
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5 Key Takeaways From Europe’s Biggest Marketing Conference for SMEs That You Can Plug in to Your HR Consultancy
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In this episode you'll discover: 👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy. 👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase. 👉 What the Brad Pitt experience is and how you can use it as your sole marketing s…
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5 Essential Copywriting Tips to Get Buyers and Subscribers (With $200 Million Selling Copywriter, Mike Samuels)
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In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services. Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.…
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Discover the Easiest Ways of Resolving Conflict for a More Productive Workforce - an Exclusive Conversation With Mediation Expert, Emma Jenkings
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If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you. We hear from mediation expert consultant, Emma Jenkings on... How to spot the grumbling of discontent BEFORE that grievance hit your desk. The k…
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Lessons From Over a Decade as a Successful, Independent, Self-Employed HR Consultant: A Conversation With Ruth George
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Today's episode is a conversation with Ruth George and you'll discover... 👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour. 👉 How CIPD membership has helped her develop a solid client base. 👉 What to do when the inevitable feast or famine kicks in. 👉 Why having the right network is key to your success. 👉 …
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Discover the Simple Solution to Getting an Abundance of High-Paying, Perfect-Fit Clients at Fees You're Currently Too Scared to Say out Loud - Before Anyone Else (Limited Space)
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Building a 6-figure HR Consultancy is easy, right? Well, that might be what you repeatedly get told, but the reality is very different - as I'm sure you know. But it is possible with the right help - and the right help. And the announcement in this podcast episode might just be the answer you're looking for. So click here, absorb the information...…
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3 Banging Lead Gen Strategies You Can Implement Into Your Business TODAY to Get Clients THIS Week
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24:34
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In this episode you'll discover: 👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode. 👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week. 👉 What to do when crafting any lead gen strategy to ensure you get an ROI. 👉 Why t…
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Discover the TOTAL Solution to Your HR Consultancy Woes - Before Anyone Else
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If you're a HR Consultant who wants more leads, clients, sales and profits... Then listen to this 2-minute clip. It might well make your day! Because there's a solution on offer that will blow your mind, exceed your expectations, and help drive your HR Consultancy business all the way to successville. Whatsmore, there's no commitment, no investment…
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Should You Share Your Prices or Publicly or Not? The Definitive Answer to This Difficult Topic
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20:53
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In this episode you'll discover: 👉 The single most important thing when it comes to sharing your prices - publicly or not. 👉 The 3 psychological hacks you can use when sharing your prices to make your services seem more attractive and affordable so you get more sales. 👉 What to do when someone asks for the price of your services but you don't feel …
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The CRAZY Reason You Undercharge for Your HR Consultancy Services - and What You Can Do About It
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23:01
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In this episode you'll discover: 👉 Why lowering your prices might actually harm your business more than help it. 👉 The hidden psychological barriers that lead to undercharging. 👉 How competitor pricing can mislead you into undervaluing your services. 👉 Strategies to build confidence and set prices that truly reflect your worth. 👉 Practical steps to…
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12 Weird Reasons You Don't Get the Leads, Clients and Sales You Deserve as an Expert HR Consultant
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In this episode you'll discover: 👉 How to get way more enquiries and sales with just one TINY change to your marketing activities. 👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever. 👉 What "game" to play when launching your services to ensure you get more sales than ever before. 👉 The simple phrase you can use to ma…
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7 Simple Productivity Hacks to Get More Done as a Busy HR Consultant
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23:46
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In this podcast episode you'll discover: 👉 How to get more done in 25 minutes than most people do in an hour. 👉 The SEVEN simple productivity hacks you can incorporate into your daily activities. 👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity. 👉 Where to find a helping hand to successfully incorp…
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The Ultimate Cold Calling Script That'll Get You More Leads and Clients in One DAY Than a Month's Worth of Posting on LinkedIn
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20:41
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In this podcast episode you'll discover: 👉 How to cold call so that your audience is delighted to hear from you. 👉 The THREE simple things you can do to be more consistent with your cold calling efforts. 👉 What to do when you inevitably speak to that 1 in a 100 person who's rude to you. 👉 Where to find an abundance of people in your niche to cold c…
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The 3 Best Self-Development Books for HR Consultants
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I recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though... What do you recommend I read And rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all. So here it is, the 3 books I recommend you read to be the…
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The 3 Biggest Marketing Fails Most HR Consultants Make on a DAILY Basis (and How to Avoid Them)
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In this podcast episode you'll discover: 👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves. 👉 The ONE simple thing you can do to be more consistent with your marketing efforts. 👉 What to do with your social media channels that you only update sporadically. 👉 The most important thing you can do B…
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3 Simple Lead Gen Strategies to Get Clients for Your HR Consultancy for the Short, Medium and Long Term
20:45
20:45
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In this podcast episode you'll discover: 👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK. 👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy. 👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to c…
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A Simple Morning Routine to Win the Day - and Your Life (Try This 30-Day Challenge and Watch Your Life Change)
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28:39
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28:39
This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too. In this podcast episode you'll discover: 👉 How to seize control of your day in under an hour. 👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey …
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The Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 2
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25:07
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This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you. You'll discover: How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested. The one simple thing you should do BEFORE sending out any emails. The most important piece of email mark…
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The Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 1
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27:48
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This episode is all about leveraging email marketing to get quality leads desperate to work with you. You'll discover: Why email marketing is essential for HR Consultants. The 3 steps you need to take to get your email marketing setup. What you miss out on when you don't use email marketing (HINT - there's a lot!) Where and when to share your email…
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Bonus Episode - The 6 Surprising Reasons Why I Live as a Digital Nomad
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I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America. Enjoy - and any question feel free to reach out to me on LinkedIn. Get My Help Whenever you’re ready, here are 3 wa…
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Discover How to Master the Power of Assertive Communication so You Can Thrive as an Independent HR Consultant
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This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met. You'll discover: What assertive communication is - and what it isn't. Why assertive communication can be an essential piece of your marketing toolbox. How to be assertive - without coming across like a b*tch The 1 simple tip you c…
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Building Relationships and Booking Clients: Discover How You Can Network Like a Pro in Less Than Half an Hour
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25:29
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This episode is about how to Network so you make the most of your time there if you ever attend any of the events. You'll discover: The 3 main types of networking - and the advantages and disadvantages of each approach. Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy sal…
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PR: A Simple Way of Marketing You Can Leverage to Build Your HR Consultancy (Without Spending a Penny)
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22:04
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This episode is all about leveraging PR opportunities to get quality leads desperate to work with you. You'll discover: Why a PR strategy can be the most effective marketing strategy you ever consider. Use the amazing "policeman" bias to ensure your word is taken as gospel. How to get repeated press coverage with a single tweet per day. The 3 simpl…
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In today's brief show I wanted to share a little bit of my life as a digital nomad. I'm keeping things simple though and share 3 things I don't like and 3 things I really do like. Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess. …
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Lead Magnets: The Most Effective Way of Destroying Feast or Famine Cycle Forever (and How You Can Build One in Less Than a Day)
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28:56
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This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all. You'll discover: How to decide on a lead magnet that's right for you - and your target audience. Why creating a lead magnet is one of the most important things you can do for your business' marketing a…
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Understanding Your Audience: The ESSENTIAL Step You Can't Afford to Skip if You Want Fast and Effective Marketing
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20:50
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This episode is all about defining a target market and why that's an essential step in your marketing puzzle. You'll discover: How to decide on a target market that's right for you. Why defining a target market is the most important thing you can do for your business. What you should consider before deciding on a target market. The 1 simple thing y…
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Website Essentials: More Than Just Fancy Pixels
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24:39
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This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. You'll discover: How to set up your homepage in minutes so visitors don't click off never to return again. Why sharing the testimonials the "wrong" way could be damaging your credibility. What you should write on your About page to m…
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Cracking the Code of Lead Generation: Cold Calling for HR Consultants
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17:30
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This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy. You'll discover: How to have a successful cold call every time you pick up the phone - yes, every time you call. Why cold calling is actually the best method of lead generation available to you. What you should aim for with every cold ca…
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A short, bonus episode on how to support the show if that's something you want to do. 1. Leave a positive review of the show on www.podchaser.com 2. Recommend the show to friends and peers. 3. Hit that subscribe button. BONUS: Invest in the book at www.theinfluentialconsultant.co.uk Get My Help Whenever you’re ready, here are 3 ways to get a pipeli…
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Bonus Episode - What to Expect in the Coming Weeks Episode
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Buckle Up, It's Gonna Be Hot (and Informative!) In this short, bonus episode you'll discover what to expect in the upcoming podcasts so you know what to listen out for and why you need to tune in. Get My Help Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, an…
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Bonus Episode - Special thanks and shout outs.
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A short, bonus episode for me to share my thanks with those who've helped me on my way to where I am today. Get My Help Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field. 1 - Take this free quiz you can complete in …
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The Marketing Made Easy for HR Consultants podcast is a show that exists to help independent HR Consultants get control of their business, so they decide who they work with and how much they charge them. Each episode is released weekly and shares insightful and actionable tips and strategies to help you grow your business. Whether your aim is to fi…
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