A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Maeva Cifuentes discusses how to design and live your life purposely through communication—communication with your body, with your mind, your time, with your lovers, partners, coworkers, family and friends. She dives deep into science, life experiences, actual exercises you can practice at in real life to improve these skills, and how your entire lifestyle and habits contribute to living your best life. She breaks down woo-woo into something that actually makes sense and you can use practica ...
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1
The dynamics of reporting to different stakeholders with Lisa Vecchio
31:21
31:21
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“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitio…
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1
Creativity on a Budget with Jobylon's Tove Hernlund
23:25
23:25
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"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance …
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1
Crafting the perfect pitch with Devin Reed @theReeder
31:31
31:31
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"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about" Devin Reed, Founder, The Reeder In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as sta…
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1
Strategic Alignment: From Vision to Execution with William Chia @Styra
29:46
29:46
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“What’s more critical to me than reporting structures is strategic alignment. What is strategically and critically important to the business? “ William Chia, VP of Marketing at Styra In this episode of Executive Conversations, Maeva Cifuentes interviews William Chia, the VP of Marketing at Styra. They discuss the challenges of getting buy-in from v…
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1
Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
29:28
29:28
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“Take risks. Don't be shy. Throw every idea against the wall—you never know what's going to stick.” - Chris C. Anderson, VP, Head of Content @GleenSlate In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the uniq…
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1
From Traffic to Tangible Results with Jakub Rudnik @Softr
28:07
28:07
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In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effect…
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1
Aligning Marketing and Sales with Gustav Wallberg @Republiken
28:42
28:42
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In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-ter…
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1
From Creative to Operational: Julien Sauvage's Marketing Journey @Clari
32:46
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"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importan…
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1
Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
28:17
28:17
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Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix. Ran Yosef had extensive experience in various marketing roles befo…
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1
Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR
28:03
28:03
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“What I learned is that the farther up the chain I went, the more difficult it was to get things done for an end result. I was so used to being at the end result. I didn’t get to see all of the pieces that go into play in the beginning, which of course starts with marketing budget.”- Mick Essex Welcome to the very first episode of Executive Convers…
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19. Why you don't want to have sex with your boyfriend/husband anymore
31:37
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Maeva dives deep into reasons you can't find on the internet for why you hetero women don't want to have sex with their long-term partners anymore. And lots of them are in your control, without need for meds or hyponses! Studies cited in the episode: Orgasm gap study: https://pubmed.ncbi.nlm.nih.gov/28213723/ Low sexual desire: https://www.jsm.jsex…
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1
18 (REUPLOADED). How to stop worrying what people think of you
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Big one here! How to finally stop being plagued by other people's opinions and thoughts about you. This is something most or many people struggle with which paralyzes them and stops them from being able to live a fulfilled life of their own choosing. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1…
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17. Purposeful spending & budgeting for those who don't like budgeting
29:37
29:37
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Maeva talks about 3 different budgeting methods to be able to spend your money in a way that aligns with the lifestyle you really want. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy8…
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16. Is decision fatigue what's causing your burnout and/or exhaustion?
23:57
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In this episode, Maeva talks about decision fatigue and how it might be the reason you feel so exhausted or can't do everything you want to. We make so many decisions every day, and Maeva covers how to add structure to only make the most important decisions so that you have more mental clarity. Follow Maeva on Instagram for more content: https://in…
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In this episode, Maeva talks about the fear of failure and its vicious cycle. Listen to learn how to overcome it and hack your brain. Study mentioned in the episode: https://www.researchgate.net/publication/374057905_Is_the_Association_of_Procrastination_and_Age_Mediated_by_Fear_of_Failure Follow Maeva on Instagram for more content: https://instagr…
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1
14. 6 things your man wants from you but won't say
27:55
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In this episode, Maeva dives into the unspoken desires of men in relationships. While they may not always express these needs directly, understanding them can lead to healthier and more fulfilling partnerships for people in relationships with men. She covers: ❤️️ How to get what you want without nagging or criticizing ❤️️ What "mothering" your part…
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1
13. Your guide to the menstrual cycle and how to use it to your advantage
24:45
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Maeva talks about the 4 phases of the menstrual cycle. She covers how to exercise in each, how to eat, and what kind of work you should ideally be doing during those phases to actually use it to your advantage rather than burning yourself out. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1 coachi…
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12. 10 self-love habits that aren't just taking a hot bath
38:36
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We're all about "treating yo'self", but what does it really look like to practice self-love? In this episode, Maeva lists 10 habits that are true embodiments of self-love. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy8…
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1
11. Translating MANIFESTATION for the non-woo
41:19
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Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy8By Maeva Cifuentes
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1
10. 10 habits and thoughts that are sabotaging your confidence
39:19
39:19
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The links mentioned in the episode: https://www.researchgate.net/publication/311717373_The_relationships_between_parental_conditional_regard_and_adolescents%27_self-critical_and_narcissistic_perfectionism https://onlinelibrary.wiley.com/doi/10.1002/jclp.22435 https://journals.humankinetics.com/view/journals/jsep/40/5/article-p269.xml https://online…
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9. Feminine energy & Masculine Energy, the healthy & toxic versions of both
56:14
56:14
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By Maeva Cifuentes
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8. Our brains are connected: Seven and a Half Lessons About The Brain (part 2)
46:40
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In this episode, Maeva continues the review of the book Seven and a Half Lessons About The Brain. She covers lessons 4 and 5, which are: Your brain predicts (almost) everything you do Your brain secretly works with other brains This fascinating book shows us that the brain is constantly getting rewired throughout our entire lives, whether we choose…
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1
The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
23:54
23:54
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Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide s…
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7. Your brain is not made for thinking: Seven and a half lessons about the brain (part 1)
42:07
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In part one of the review of Seven and a Half Lessons About The Brain by Lisa Feldman Barrett, Maeva covers the first 3.5 lessons about the brain, namely: Your brain isn't made for thinking You have one brain (not three) Your brain is a network Little brains wire themselves to their world This fascinating and entertaining book takes us into how the…
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6. The most typical core wounds and the stories we tell ourselves: why even if you "do the work" you might not have what you want
44:07
44:07
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In this episode, Maeva breaks down the top core wounds that people carry with them from childhood that stops them from being able to reach breakthroughs and results even if they put in the work. If you've ever... - Felt inadequate, or have had feelings of not being enough or not being a good person - Made the same mistakes in relationships over and…
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1
How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
25:57
25:57
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"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about th…
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5. Chemistry, compatibility, and data-driven dating
54:24
54:24
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By Maeva Cifuentes
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5. How foods affect your brain: what foods to eat and avoid for anxiety, depression, dementia. A review of This is Your Brain On Food.
42:01
42:01
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Maeva goes through the book This Is Your Brain On Food by Uma Taidoo, MD, which covers how food affects your mental health. She cites several peer-reviewed studies: Major phenolic compounds in olive oil: metabolism and health effect Extra-virgin olive oil and the gut-brain axis: influence on gut microbiota, mucosal immunity, and cardiometabolic and…
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1
Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
28:03
28:03
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“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lastin…
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3. Therapy vs coaching—journaling, somatic healing, what is what and which is for you?
36:51
36:51
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In this episode, Maeva walks you through the difference between therapy, coaching, somatic healing, journaling, and all the different tools in helping you improve your life. Each has their purpose, and you need a combo sometimes for the best effect. The study mentioned in the podcast: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4804021/ Follow Mae…
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1
2. Passive aggressiveness, how to recognize it, how to overcome, it and tools to better express yourself
1:12:58
1:12:58
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In this episode, Maeva talks about how passive aggressiveness shows up, how you might use it even though you don't know it. Then she dives into techniques and communication frameworks, including the non-violent communication technique, to better communicate your needs rather than aggressively. Links to feelings inventory: https://www.cnvc.org/train…
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1
How Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska
26:24
26:24
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“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.” Welcome to another episode of The SEO Growth Podcast! This time, we chat wi…
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1. First episode: My back story, confidence as a buildable skill and how you can learn it
56:20
56:20
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In the first episode of Purposeful Living, Maeva dives into how confidence is a skill that can be built like anything else. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.co Want some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy8By Maeva Cifuentes
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1
From SaaS Marketing Manager to VP or C-Level: Here's The Gap You Need to Bridge with Carter Severns
22:38
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“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.” Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Market…
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1
Easy Mode Content Structure For B2B with Liam Bartholomew @Cognism
23:53
23:53
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"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from." Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after lau…
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1
Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum
27:26
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“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.” Welcome to another episode of The SEO Growth P…
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1
Product-led Content: Creating Engaging Product Content with Dr. Fiorenza Dossetto
22:19
22:19
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“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.” Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postm…
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1
When You're Not Marketing To Marketers: How SaaS Marketers Can Use Video Content to Learn About Their Market with Sam Morris @Payzaar
20:58
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"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically." Welcome to another episode of The SEO Growth Podcast! This time,…
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1
How Outplay Turned a Branding Campaign Into a Lead Gen Machine with Sandeep John @OutplayHQ
22:24
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Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous…
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How Gomada Grew From 0 to 300 Signups From Organic In Under a Year with Julian Schaaf @Gomada
26:39
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Gomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hi…
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Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta
21:09
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In this episode, we talk about: Video content production Video marketing Video marketing metrics Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/ Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @H…
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Leveraging Customer Research Like a Product Marketer with Tara Panu @VoiceFlow
29:39
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Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series. This time, we’re joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center…
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A CMO's First Year at a $2.4B Valuated SaaS
26:06
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Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series! This week, we’re talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure. We discuss the challenges he’s faced and the changes he’s …
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“It’s not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when” Welcome to the 4th episode of The SEO Growth Podcast! This week we’re again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO a…
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How to report your SEO efforts to your leaders w/ Usman Akram
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Hello dear listeners! Welcome to our third episode of The SEO Growth Podcast. This week we’re joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders. We discuss how it can take time to show the results of your SEO strategy. So it’s important to find a way of r…
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1
Why higher search volume does not guarantee qualified traffic, with Ben Pages @FeatureUpvote
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“I don't think there's anything wrong with running an affiliate blog and going after high-volume keywords. It's just an understanding of what strategy you're after and how you're gonna justify going into content, then reverse engineering your strategy based on the action you want your customer to take” Welcome to another episode of the SaaS Leader …
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Measuring your SEO results w/ Maeva Cifuentes, CEO @FCM
26:53
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“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.” Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results. We talked …
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1
Holistic SEO: the FCM approach to organic growth w/Maeva Cifuentes, CEO @FCM
30:48
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By Flying Cat Marketing
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1
How to 4x Reach With Repurposing: a Playbook w/ Casey Hill @Bonjoro
31:19
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“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.” Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content. Casey explains tha…
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Building a podcast community: Klue’s network success w/ Adam McQueen
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“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It's not just a list of blog posts that we're dropping on people.” Hey there! In episode 82 of the Flying Cat Marketing podcast, we sat down with Alex McQueen, Content Mar…
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