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Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers. Maura is a proven global marketing executive who fuses storytelling with revenue growth.…
 
In this episode of the OpsStars Podcast, Rachael McBrearty is joined by Jon Miller, CMO at Demandbase. They discuss why using data to drive account intelligence can help sales and marketing teams be more relevant, different types of data, and how to apply the data strategically. Jon has over twenty years of experience in the marketing business, co-…
 
Today I'm joined by Eduards Tralmaks for a long awaited reunion podcast. If you've been here since my college hockey vlogging days, you'll enjoy this one. We go right back into some elite banter for arguably our funniest episode yet. For those who are new Ed was my roommate at UMaine and now plays for the Providence Bruins. Enjoy--- Support this po…
 
TJ Macke, former SVP of Strategy at Sapper Consulting, shares his thoughts on the current inflection point sales teams are experiencing. He also talks about how the best-sellers are supported by RevOps teams with a focus on operational excellence and the intertwining of selling and buying that allows them to be consultative, guide the buying experi…
 
Crissy Vetere-Saunders is the CEO and Co-Founder of CS2 Marketing, an agency focused on the three P’s of digital marketing, people, processes, and performance. Crissy shares her insight on the evolution of the marketing operations role in a dynamic environment. Previously, she has held demand generation and senior marketing roles at Agri and Jive. …
 
On today's episoda, we dive into some fun topics. We find out that Wheels likes to sit when he takes a leak, and Pat has never dabbled. We also dive into, dream jobs, being labeled as a hockey player, having to ask a girl "will you be my girlfriend?", TBH & Truth is statuses on Facebook/Snapchat, twitching while you sleep, getting drunk on a plane …
 
Kerry is a Featured Thought Leader at Sales Assembly, the industry’s only Scale-as-a-Service platform that leads B2B tech companies on their journey to scale better, and a Product Marketer at 6sense, an account engagement platform that helps revenue teams identify and close more opportunities by putting the power of AI, big data, and machine learni…
 
In this episode, Rachael is joined by Joe McNeill, Chief Revenue Officer at Influ2. Joe is a B2B technology sales leader focused on client service delivery, employee empowerment, and robust revenue operations, positioning organizations to scale and grow. During his career, he has contributed to developing four rapidly growing tech firms, two of whi…
 
Welcome back to another epiSoda. Today we dive deep into our StrUgg's Boots of the week, the multiverse, random "zamboni's", marrying your first love or "High School Sweetheart", the idea of marriage being outdated, people who go their whole lives as a virgin, our future kids and more! --- Support this podcast: https://anchor.fm/sodasareowed/suppor…
 
Evan Liang is the co-founder and CEO of LeanData. Evan founded LeanData in 2012 after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. LeanData is a company now recognized as a modern revenue tech stack essential - certainly by its nearly 900 loyal customers, but also by Gartner - the largest analy…
 
In this episode of the OpsStars podcast, Mary Shea, Global Innovation Evangelist at Outreach, joins Rachael to discuss how Outreach is breaking fresh ground in the digital sales management space. Outreach is the first and only sales execution platform that provides intelligent workflows, granular visibility, and achievable forecasts across the reve…
 
Welcome back to another EpiSoda. This week we dive deep into balance in life, for me it's balancing Pro Hockey, Videos, and a social life. Life can get overwhelming pretty fast, so it's important to find a balance. I talk about my strategy and what works for me, hopefully it can help you out with your busy schedule. We also talk about some current …
 
Pat Oldenberg, Vice president of Demand Generation Operations at Motive, joins us in today’s episode of the OpsStars podcast to share his insights on scaling business processes while transitioning from small and medium-sized clients to account-based enterprise-level customers. Motive offers modern fleet management software that improves safety, pro…
 
Chris Van’t Hof, Director of Revenue Operations at CB Insights, joins us in the next episode of the OpsStars podcast to share his expertise and experience building a top-notch RevOps team. Previously, Chris was the Director of Global Revenue Operations for Uniphore, Director of Sales Operations for Honor and NextHealth, and Senior Analyst of Sales …
 
Welcome to episoda 7 of Sodas are Owed. This week we get into some top notch banter as we discuss the top athletes in the world. Can the compete against animals? We also dive deep into people taking life too serious, it's not that deep guys. You need to enjoy your life, have fun, laugh. What's the point if you don't? --- Support this podcast: https…
 
Seth is a self-proclaimed “unredeemable CS Geek,” passionate about creating human-first connections. He brings over fifteen years of experience in various analyst and customer success roles and leadership positions. Before his current role, Seth was the Director of Customer Success Operations at InsightSquared, where he managed various swaths of th…
 
In this episode, Rachael is joined by Joe McNeill, Chief Revenue Officer at Influ2. Joe is a B2B technology sales leader focused on client service delivery, employee empowerment, and robust revenue operations, positioning organizations to scale and grow. During his career, he has contributed to developing four rapidly growing tech firms, two of whi…
 
In this episode, Rachael is joined by Ross Nibur, Director of Operations at Toast, an all-in-one restaurant management platform that empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests. Ross started his career as a prep cook. But then he pivoted into sales, and from there, into operations…
 
Evan Liang is the co-founder and CEO of LeanData. Evan founded LeanData in 2012 after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. LeanData is a company now recognized as a modern revenue tech stack essential - certainly by its nearly 900 loyal customers, but also by Gartner - the largest analy…
 
Raheel Alam, Senior Salesforce Administrator at Showpad, joins Rachael to share the skills and insights on what it takes to be a rock star Salesforce Admin and an OpsStar of the Year. He has over seven years of experience in B2B SaaS, with various roles across marketing and operations. At his previous company, BombBomb, he realized that supporting …
 
On this episode I'm joined by my two good friends & co-stars Zach Sitarz and Brendan O'Leary. We reminisce on how we met on the set of a feature film/movie called the Way of the Warriors. The movie sadly has been indefinitely postponed due to covid, but we still had a lot of fun while we were there. We met some cool people while there like, Jack Ke…
 
Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers. Maura is a proven global marketing executive who fuses storytelling with revenue growth.…
 
Welcome back to Sodas are Owed, this week we attack the famous question "Should I have sex before my game?". We also hit a lot of other entertaining debates and topics, includes exposes The Mighty Ducks movies. Hope you enjoy, and remember to leave a review below! --- Support this podcast: https://anchor.fm/sodasareowed/support…
 
David Dulany joins Rachael to discuss his expertise and advice on how we optimize and build successful sales development teams. David is the Founder and CEO of Tenbound, an advisory firm focused and dedicated 100% to sales development. He is a sales development program building specialist with deep experience building highly successful sales develo…
 
Pat Oldenburg, Vice President of Demand Generation at Motive, joins Rachael McBrearty to discuss how to set up the foundation for an account-based framework, what metrics you should measure, and why marketers need to work closely with sales to succeed. Episode resources: Pat Oldenburg on LinkedIn Motive Website Goldcast Website Join the OpsStars Co…
 
TJ Macke, SVP of Strategy at Sapper Consulting shares his thoughts on the current inflection point sales team are experiencing and how the best sellers are supported by RevOps teams with a focus on operational excellence and the intertwining of selling and buying that allows them to be consultative, guide the buying experience and earn customer tru…
 
In this episode of the OpsStars Podcast, Jon Miller, CMO at Demandbase, shares why using data to drive account intelligence can help sales and marketing teams be more relevant by aligning go-to-market motions and messages to the buyer journey. Episode resources Jon Miller on LinkedIn Jon Miller on Twitter Demandbase Website Opening keynote speech a…
 
Karen Mangia, a WSJ Bestselling Author and Vice President of Customer and Market Insights at Salesforce, joins the conversation today to share how we can succeed in our roles and organizations in the new world of work. Also, she talks about how we maintain our health and wellness, be creative, have our voices heard, and be successful. Karen is the …
 
Chris Van’t Hof, Director of Revenue Operations at CB Insights, joins us on this episode of the OpsStars podcast to share his expertise and experience building a top-notch RevOps team. Previously, Chris was the Director of Global Revenue Operations for Uniphore, Director of Sales Operations for Honor and NextHealth, and Senior Analyst of Sales Oper…
 
Kerry is a Featured Thought Leader at Sales Assembly, the industry’s only Scale-as-a-Service platform that leads B2B Tech companies on their journey to scale better, and a Product Marketer at 6sense, an account engagement platform that helps revenue teams identify and close more opportunities by putting the power of AI, big data, and machine learni…
 
Seth is a self-proclaimed “unredeemable CS Geek,” passionate about creating human first connections. He brings over fifteen years of experience in various analyst and customer success roles and leadership positions. Before his current role at Gainsight, Seth was the Director of Customer Success Operations at InsightSquared, where he managed various…
 
Krystal is a Pipeline Strategist at Panther, a cloud-scale security analytics platform that alleviates the pain of traditional SIEM with detections-as-code and a scalable security data lake. She initially got into sales operations as a personal trainer. Krystal brings over seven years of experience in various Sales and RevOps roles and leadership p…
 
In this episode, Rachael is joined by Justin Schmidt, VP of Marketing at Capacity, an enterprise artificial intelligence SaaS company focused on helping teams do their best work. He is also the host of the Support Automation Show, where he hosts conversations with leaders in customer or employee support who are using technology to answer questions,…
 
In this episode, Rachael is joined by Ryann Morrow, Senior Director, Sales Development at Cybrary, a cyber security professional development platform that provides IT and security professionals with the knowledge and skills to achieve their career goals. Ryann joined Cybrary in 2019 and in 2020, Cybrary won an OpsStars Award for Highest ROI Program…
 
In this episode, Rachael is joined by Mary Shea, Global Innovation Evangelist at Outreach, the first and only sales execution platform that helps revenue teams bring intelligence to workflows, unlock full visibility across the entire revenue cycle, and commit forecasts with confidence. Previously she was a Principal Analyst at Forrester, where she …
 
In this episode, Rachel is joined by Elizabeth Medlicott, Director of Marketing Operations at Model N. Elizabeth has over a decade of experience in marketing operations, primarily in B2B software, for enterprise, mid-market, and start-up businesses, including public and unicorn companies. She is skilled in Marketo, SFDC, ABM, data migration, data m…
 
In this episode, Rachael is joined by Sean Lane, VP of Field Operations at Drift, a conversational marketing platform that combines chat, email, video, and automation to remove the friction from business buying. Sean started his career in customer success and later led a sales development team. It was there that he learned how important operations …
 
In this episode, Rachael is joined by Jeff Ignacio, host of The Revenue Architect Podcast, a podcast for anyone deeply interested in building go-to-market capabilities, revenue operations, and revenue enablement. Jeff brings a breadth of knowledge learned from his experience across various sales and revenue operations positions. Before his current …
 
In this episode, Rachael is joined by Greg Poirier, the CEO and founder of CloudKettle, a company specializing in improving operations and revenue growth for large enterprises through marketing automation, lead generation, sales management, and renewals. He is also an advisor at Salesforce Accelerate, a three-month virtual program powered by Salesf…
 
In this episode, Rachael is joined by Jason Reichl, the CRO at Breadcrumbs, a revenue acceleration platform based on a co-dynamic lead scoring and routing engine living at the intersection of marketing and sales. He also co-founded Go Nimbly, a Revenue Operations consultancy, where he currently serves as a board member, advisor, and RevOps Evangeli…
 
In this episode, Rachael is joined by Chelsea Katich, Director of Marketing Operations at McGraw Hill, an American learning company and one of the “big three” educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education. Chelsea is a 5x Marketo Champion, Fearless 50 member, MUG…
 
In this episode, Rachael is joined by Asia Corbett, Head of Revenue and Community Operations at RevGenius, a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow. Asia joined RevGenius because of its mission to educate, empower, and inspire all revenue professionals and operators. Asia is…
 
In this episode, Rachael is joined by Crissy Vetere-Saunders, CEO and Co-founder of CS2 Marketing, a B2B SaaS marketing agency started in the heart of Silicon Valley, now supported by a remote team across the US. With over a decade of experience in marketing operations and demand generation, she is still striving to learn the best ways to optimize …
 
In this episode, Rachael is joined by Jordan Henderson, Senior Director, Revenue Ops at Revenue.io (formerly ringDNA), a revenue acceleration platform that uses AI to transform sales teams into high-performing revenue engines. His background is spread across revenue operations, sales enablement, sales operations, strategic planning, and project man…
 
In this episode, Rachael is joined by Kimberly Galitz, Senior Manager, Marketing Operations at F5. Kimberly was hired to clean up the Marketo architecture at F5 and apply her expertise with marketing tech stacks to help F5 grow. She’s also a 2x Marketo Champion and the 2020 OpsStar of the Year. They discuss the confidence issues Ops professionals f…
 
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