On this podcast, Polish artist Patrycja Rozwora, speaks to fellow artists, curators and activists about their visual or socially engaged work related to the diverse region of so-called ‘Eastern Europe’. Easy going conversations, conducted in various accents about art, politics and food. Episodes are published every four weeks, on Monday.
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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The Boss Mum podcast is, designed to inspire, give ideas and opportunities to mums who want more from their lives. I want to show you the ups and downs and true stories about mothers who follow their successful journey of having it all. My passion is to mentor and serve mothers with my knowledge, energy, mindfulness, and life experience. I believe all mothers deserve a chance for self-development, self-care, independence, a secure, stable future, and a happy life following a successful caree ...
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Welcome to Tech Life Stories. We go behind the scenes each week interviewing tech leaders to understand the journey they have been on and how they got to where they are today. I will be finding out about why they got into tech, their current and previous roles, the largest transformation they have been part of, the most influential person in their career or life, what they would change if they could go back in time, where they see tech and how we get there, any more more questions. Remember, ...
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1
Patrycja Sobera – Developing an Experience Management Office
1:12:08
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Patrycja is an award-winning Service Delivery Professional who thrives in highly pressurised situations and runs high-profile teams, projects and services. Patrycja is currently the Global Vice President of Digital Workplace at Unisys and has certifications in ITIL, Price2 and Six Sigma. Top 3 takeaways 1. Leading by example 11:23 2. The value that…
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Kitchen Conversations about Secondary Archive
37:27
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EP. 56 - in conversation about Secondary Archive (Katarzyna Kozyra Foundation). Speaking with foundation's president Katarzyna Kozyra and foundation's director Iga Maria Szczepańska. Katarzyna Kozyra is one of Poland's most famous conceptual artists, working internationally since the 90s. In 2012, she founded the Katarzyna Kozyra Foundation to help…
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Megan Leadbetter – Succeeding and failing in front of your team
1:09:09
1:09:09
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Megan is an ITILv4 Strategic Leader and currently working as Head of IT Operations at SoftCat, a leading IT infrastructure provider. She’s a rare breed loyal to SoftCat in various roles over the past 11 years. She is skilled in strategy development, vendor management, budget control, and optimising IT operations for organisation success. She has ex…
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1
Simon Gale – The impact of leadership and culture
1:01:26
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Simon is an experienced IT Service Manager passionate about leadership and culture. ITIL certified and led ITIL adoption within his previous businesses allowing IT services to be delivered consistently. A Lean Six-Sigma certification has allowed him to work on projects to drive efficiencies and cost savings to the business. Top 3 takeaways 1. Chang…
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Iain Russell – The importance of building a tech network
1:06:18
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Iain is an experienced Tech Leader with over 20 years of experience in software and service delivery. He is passionate about mentoring high-performing teams which comes across passionately in this episode. Iain holds multiple certifications including ITIL4, Lean, Scrum Master & Product Owner. Iain talks about the importance of building a tech netwo…
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EP. 55 - in conversation with visual artist representing Romania at the 60th La Biennale di Venezia, Șerban Savu. The exhibition in the Romanian Pavilion, What Work Is, revisits the iconography of labour, drawing inspiration from historical realism and the propaganda art of the Eastern Bloc. Instead of challenging these discourses directly, Șerban …
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1
Tim Mills – Back to basics with ITIL3
1:07:40
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Tim has over 25 years experience in IT Service Management, managing and transforming IT Services. Tim is the Founder of ITSM People a team of consultants supporting clients across IT and Enterprise Service Management with accreditations across ITIL, SIAM, DevOps and Agile. Top 3 takeaways 1. What is IR35? 25:14 2. Back to basics with ITIL3 51:12 3.…
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Weston Morris – Utilising Data in Experience Level Agreements
1:04:43
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Weston is the Global Strategy Director for Digital Workplace at Unisys. He is a rare breed as he has worked there his entire career. Weston is passionate about end users and finds ways to apply disruptive trends and efficiencies for their happiness. Weston is no stranger to podcasts as he runs his own show called ‘Digital Workplace Deep Dive’. Top …
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Dreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had
46:54
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On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company. Follow Lars Grønn…
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Mark has over 30 years of experience working in the technology sector. He is a dynamic & visionary IT Leader driving transformation & organisational change. An expert in Operating Model Implementation and an Influential people leader with exceptional presentation skills. Top 3 takeaways 1. Less is More 09:12 2. Can businesses keep up with technolog…
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Chris Walker: What Matters in B2B Marketing in 2024
49:35
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Join us for an episode featuring < Chris Walker, a visionary leader revolutionizing B2B marketing. As Chairman of Refine Labs and CEO of Passetto, Chris has achieved remarkable success, reshaping how businesses engage with their audiences and unlocking eight-figure revenue in less than three years. In this session, Chris will unveil overlooked stra…
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Kitchen Conversations about Franciszka Themerson
38:11
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EP. 54 - about an exhibition, Franciszka Themerson: Walking Backwards in Tate Britain. In conversations with: Dr Hilary Floe, Senior Curator, Modern and Contemporary British Art, Tate Britain Saskia Flower, Assistant Curator, Modern and Contemporary British Art, Tate Britain Weronika Gertig - Burgess, Themerson Estate London Franciszka Themerson (1…
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1
Colin Campbell: Navigating Community-Led Growth
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Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community. Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community …
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Gemma Lavin - The future of AI in the education sector
1:09:45
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Gemma is a Prince2 Practitioner who leads digital transformations,change management, system integrations, implementations and automation. She has spent most of her career in the education sector and is currently Director of Strategy and Innovation for Haberdashers Academies Trust South. Top 3 takeaways 1. Growing a network of thought leaders throug…
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Guillaume ‘G’ Cabane: How to accelerate from Growth to Hyper Growth
49:52
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Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies. G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore: - The stages of growth - SMB vs Enterprise - Growth ch…
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Georgina Otubela - Beating Imposter Syndrome
1:01:39
1:01:39
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Georgina is an ITIL4, Prince2 certified IT Service Delivery Manager. She has proven throughout her career how ambitious she is with natural progression and promotion. She is the Co-Founder of ‘Women of ITSM’ an initiative to support a growing community of women in the ITSM world. She has mentored many women as part of the Reed Women in Tech program…
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Alan is a Strategic Technology Leader and the pioneer of ITIL and ITSM. He has successfully launched XLA’s (experience level agreements) that have been adopted by major organisations globally. His work has been recognised with awards such as the "Most Promising Digital Experience Consulting Company" in 2021. HDI recognized Alan as a top-25 Thought …
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Andrew Davies: Standing out with Memorable Marketing
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Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing. Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out! Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/ Follow Steffen Hedebrandt on LinkedIn…
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Why sponsoring a football team makes sense for a B2B software company
36:20
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Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B soft…
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Charlotte Picker – being a generalist in tech
1:05:28
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Charlotte Picker is a self-confessed generalist across operations and technology. A Prince2 and Scrum Master certified individual with extensive experience across PMO, Programme, Project & Product Management. She is a regular guest on podcasts and co-hosts ‘Careers & Coffee’ podcast where she is a creative career conversationalist. Top 3 takeaways …
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Jason Widup: 10x Revenue Within 3 years - Marketing Tactics
55:46
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Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years! Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen…
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Sophie Hussey - recruiting women in tech
1:06:02
1:06:02
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Sophie Hussey is an ITSM & Leadership Consultant running her own practice. An ITIL expert, a STEM Ambassador and an ISO Committee member. She posts daily on LinkedIn and has been recognised as the ‘Top IT Strategy Voice on LinkedIn’. She is a massive advocate for women in tech and has been a finalist at the Women in Tech awards. She has recently se…
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Kitchen Conversations with Krystyna Kacpura/ FEDERA
28:24
28:24
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EP. 53 - in conversation with Krystyna Kacpura - President of the Polish women's rights foundation FEDERA. The Foundation for Women and Family Planning FEDERA is a non-governmental organization fighting for reproductive health and rights, established in Poland in 1991. On the podcast, you will learn about the history of the Foundation and its curre…
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Rosalyn Santa Elena: RevOps Essentials for B2B Marketers
39:18
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There’s no hiding the rise of RevOps as a core function of B2B go-to-market. RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth. In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers. Follow Rosalyn Sant…
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Lucy Grimwade – allyship for women in the workplace
1:07:08
1:07:08
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Lucy Grimwade is an IT & Improvement Leadership Consultant running her own practice. Lucy is passionate about empowering women in IT and is in the process of setting up a community called Women of ITSM. Top 3 takeaways 1. Sexism in the workplace 25:18 2. Allyship book 59:25 3. Women of ITSM – 01:01:09 Guest LinkedIn profile - https://www.linkedin.c…
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1
How to get ABM working through the whole organization
45:52
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Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works! But how? Why? Who needs to be involved? Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization. In this live event, we will discuss how Allbound redefines traditional metrics, …
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Indy Bhamber – Is there a place for micro management in tech?
1:01:35
1:01:35
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Indy Bhamber is an ITIL qualified Service Desk Manager working for a global Nasdaq and S&P listed company. Indy shares his insights into how he got into IT leadership and how he manages and motivates his team. Top 3 take aways 1. Is there a place for micro management in tech 09:45 2. All managers are project managers 30:00 3. How to keep Service De…
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Daniel Breston – The importance of tackling Mental Health.
1:12:04
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Daniel Breston is semi-retired with over 50 years of experience in ITSM, DevOps and IT Leadership. He is a big advocate for Mental Health in tech. Fellow for British Computer Society and Professional Institute of Service Management. Top 3 takeaways; 1. The importance of tackling Mental Health. 15:30 2. Re-writing the word retire. 22.25 3. Anyone wi…
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Pixel Perfect: The Power of AI-Generated Images in Marketing and Branding
28:44
28:44
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In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative I…
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1
All you need to know about LinkedIn’s Conversions API - with LinkedIn!
44:06
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LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee fr…
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Kitchen Conversations with Aliaksei Paluyan
43:24
43:24
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EP. 52 - in conversations with Belarusian film director and screenwriter, Aliaksei Paluyan. Aliaksei's debut documentary film COURAGE, about the mass protests in Belarus in 2020/2021, had its world premiere at the 71st Berlin International Film Festival, has been screened at major documentary film festivals and has been longlisted for the 2022 Osca…
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David Barrow – why listening to your service desk will fix tech in your organisation.
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David Barrow is a Service Management Leader and author of 2 books; An education in Service Management and Co-creating value in organisations with ITIL 4. HDI Top 25 thought leader in 2024, SIAM community champion, Women in Tech ambassador, ITIL4 Master. Top 3 take aways 1. Why listening to your service desk will fix tech in your organisation. 15:25…
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Kate Hammitt: Event-Led Growth - where is the ROI?
28:26
28:26
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Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your s…
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Meghan Keaney Anderson: AI powered Revenue Automation
31:50
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AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are e…
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Stephen Brennan: Cracking the Code of Buyer Intent: Strategies for Effective Targeting
33:03
33:03
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Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak int…
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Emelie Linheden: Mastering Event ROI: A Deep Dive into Measuring Success
24:18
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Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join u…
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Kitchen Conversations with Libuše Jarcovjáková
26:09
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EP. 51 - in conversations with Czech photographer and educator, Libuše Jarcovjáková. Her distinctive work was first shown to a wide audience at Les Rencontres d'Arles in 2019, when Libuše was already in her 60s. Since then, her black and white analogue photographs depicting islands of freedom in a grey, communist Czechoslovakia have attracted much …
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Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless business…
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Richard van der Blom: What you need to know about the LinkedIn Algorithm in 2024
50:30
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A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…
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Prof Byron Sharp: Scientific Laws of Marketing
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Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…
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Bill Macaitis: Mastering Metrics for Marketing Team Success
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Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…
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Kitchen Conversations with Patrycja Rozwora
47:00
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EP. 50 - in conversations with the host of Kitchen Conversations, Patrycja Rozwora. For the anniversary episode, Patrycja invited her good friend and Georgian artist Sophia Tabatadze to interview her. Among other things, listeners will hear how Patrycja's Western art training inspired a podcast about Eastern art, how she deals with hearing her own …
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Cliff Simon: The Revops side of community-led growth.
26:32
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On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group. Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of …
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Lars Johan Bjørkevoll : Mastering Outbound Sales in the GTM Phase
42:52
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On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover…
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Mastering the Art of Sales with Dreamdata Reveal!
21:49
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Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain …
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Kitchen Conversations with Aizada Arystanbek
1:02:30
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EP. 49 - in conversation with researcher and writer from Kazakhstan, Aizada Arystanbek Aizada's research centers on gender, culture, nationalism and decoloniality. She received her Master of Arts degree in Gender Studies from Central European University and is currently pursuing her Ph.D. at the Department of Sociology at Rutgers University. Aizada…
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Tim Geisenheimer: Unlocking Intent: Why Marketing Teams Should Harness Product Data!
29:02
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On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent d…
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How to do revenue attribution the right way?
35:55
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On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and op…
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Behind the scenes of the Dreamdata Reveal Launch!
29:02
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Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure! Discover the power of Dreamdata Reveal, a tool …
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Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn! Follow Kamil Rex…
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