Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
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112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
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What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s…
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111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
52:22
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What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in he…
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110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
51:33
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What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the v…
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109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
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What’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra i…
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108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
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What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups …
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107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
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Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills along…
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106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
56:24
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What’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critic…
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105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
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What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experien…
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104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
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What’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems. Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freel…
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103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
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What’s up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former Senior SEO Scientist at Moz. Summary: Britney takes us on a wild ride through the intersection of marketing and AI, emphasizing the importance of adaptability, continuous learning, and ethical considera…
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102: Revealing the secret prompts and process behind our AI images
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56:47
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What’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool,…
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101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
52:28
52:28
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Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths b…
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100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting
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Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance …
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99: Striking a balance: Sustaining happiness and success in work and life
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47:06
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What’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided …
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98: You shall not pass: Google's new spam guidelines and what it means for email marketers
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In October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There’s a lot of misguided commentary about the specifics of it, so today we’re going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Ya…
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97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops
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What’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective. Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, an…
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96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP
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What’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime. Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including en…
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95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh in
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What’s up everyone, today we’re taking a deep dive into customer data and the stack that enables marketers to activate it. We’ll be introducing you to packaged customer data platforms and the more flexible options of composable customer data stacks and getting different perspectives on which option is best. I’ve used both options at different compa…
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94: Ryan Gunn: HubSpot cheat codes, AI features, attribution and documentation
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What’s up folks, today we’re joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8. Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connec…
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93: Tara Robertson: Cost-effective growth and creative attention in B2B
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Summary: Skip the job title obsession and focus on work that matters to you. Learn from Tara's "The Sauce" model: pick the right channels and keep your promises for sustained engagement. Her social-first demand gen approach and simple yet creative hot sauce branding show how to resonate in today's martech scene. Use personal biases to create target…
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92: What's stopping AI from fully replacing marketers today? Insights from 10 industry experts
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What’s up folks, we’ve got another roundup episode today and we’re talking AI. Before you dismiss this and skip ahead, here's a quick summary of why the excitement around generative AI isn't just hype—it's a sustainable shift. While some may perceive AI to be losing steam, largely due to a surge of grifters in the field, this is not your average tr…
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91: David Chan: How dual-zone approach and journey orchestration are reshaping CDPs
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What’s up folks, today we’re extremely privileged to be joined by David Chan, Managing Director at Deloitte Digital. Summary: Keep a keen eye on the modular evolution of CDPs. Know that reverse ETL tools are tactical additions, not replacements. Expect to reevaluate the roles of older platforms in your martech stack as CDPs get smarter. And if your…
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90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
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What’s up folks, today I have the pleasure of sitting down with Lucie De Antoni, Head of Marketing at Garantme. About Lucie Born and raised in France, Lucie got her start in event management before joining AirPlus International, the financial subsidiary of Lufthansa. At AirPlus she wore both marketing and communications hats, at local and global le…
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89: The viability of warehouse-native martech: Insights from 10 industry experts
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What’s up folks, today we’ll be joined by various martech pros sharing their opinions on the topic of warehouse-native martech. The landscape of marketing technology architecture has been undergoing – what you might call – a seismic shift and many don’t even realize it. In this transformation, there’s a remarkable development - warehouse-native mar…
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88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
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What’s up folks, today I have the pleasure of sitting down with Tamara Gruzbarg, VP Customer Strategy at ActionIQ – an enterprise Customer Data Platform. Summary: The discussion centered around the nuanced relationship between AI, marketing, and customer data platforms (CDPs). Tamara highlighted the excitement and limitations of AI, emphasizing the…
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87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
57:04
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What’s folks, today I’m pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform. Summary: In the contentious debate over Packaged and Composable CDPs, Michael delivers a clear-eyed perspective that cuts through the hype. Rejecting the idea that Pacakged CDPs are becoming obsolete, he emph…
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86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insights
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A Two Decade Journey Through the Whirlwind of Tech When asked about her impressive tenure at Acquia and Widen, spanning nearly 20 years, Deanna offered a wealth of insight. Unlike many professionals in the tech industry who frequently switch roles, Deanna has remained at Widen, continuing with the organization even after its acquisition by Acquia. …
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85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing model
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Summary: Arun clarifies 'warehouse-native' and 'connected' concepts, positioning Castled.io as a flexible solution that caters to specific customer needs. He addresses challenges in traditional martech, such as the disparity between customer base size and value derived, and presents Castled.io's unique solutions like an alternative pricing model an…
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84: Tejas Manohar: The past, present, and future of Composable CDPs
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Summary: The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP. Tejas stresses that the reconciliation of 'truth' in data between marketing an…
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83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement tools
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What’s up everyone, today we’re joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch. Summary: Kate brilliantly dissected the complex realm of email marketing, highlighting the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation. Drawing upon her unique shift from fighting sp…
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82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
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What’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker. Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's po…
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81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
46:29
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What’s up everyone, today we’re joined by Pini Yakuel, a trailblazing entrepreneur and the dynamic CEO of Optimove, a company at the forefront of AI in marketing. Summary: Pioneering the intersection of AI and marketing, Pini Yakuel sheds light on the transformative potential and present limitations of AI in the creative process. With Optimove, the…
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80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
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Summary: Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a 'full-stack' pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven. Wyatt emphasizes maintaining a strong gra…
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79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
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46:12
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What’s up folks, today we’re joined by Aliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founder. Summary: Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding, all areas where AI is still playing catch up. The episode is ripe …
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78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
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What’s up everyone, today we have the pleasure of chatting with the profoundly eloquent Juan Mendoza. Summary: Juan unpacks the unique journey of OpenAI, underscoring the importance of distinguishing between tech hype and real value. As AI intertwines with our lives, Juan highlights the delicate dance of harnessing its efficiency while preserving h…
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77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
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What’s up folks, today we’re extremely privileged to be joined by Boris Jabes, the Co-Founder & CEO at Census. Boris is originally from Ottawa, Canada where he went on to study Computer Science at the University of Waterloo He got his start at Microsoft where he spent 7 years in various Program Manager roles leading C++ and 3D graphics for Visual S…
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76: Dan Balcauski: Adventures in the world of SaaS pricing
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In our latest episode, we're thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models. About Dan Balcauski Started his career in product management at National Instruments, based in Austin, Texas. Ascended to the role of Product Strategy Principal at SolarWinds, a SaaS company serving DevOps…
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75: Mike Rizzo: Building resilient Marketing Ops through community
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What’s up everyone, today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community. He got his start in marketing at California-based tech startups and eventually worked in b2b SaaS where he got his hands dirty in several martech tools In 2017, he founded MO Pros, a …
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74: Pratik Desai: A time traveler’s guide to martech and personalization
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58:31
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What’s up folks, today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1. Pratik’s a Rocket Scientist turned Martech personalization expert He’s armed with a bachelor’s from Rutgers in Aerospace and Mechanical Engineering He got his start at Accenture in Technology Consulting and later J&J in consumer apps as a…
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73: The art of healthy escapism and the importance of disconnecting from work
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Today, we are diving deep into a topic that's pertinent in our fast-paced, hyper-connected world… no not AI, taking a break from that haha - Talking about escapism, and the importance of disconnecting from work. On the show we like to balance the hard martech topics but also the human angle. This is an episode that feels quite timely. In a time whe…
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72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
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What’s up folks, today we’re joined by Bobby Tichy, he’s Co-Founder and Chief Solutions Officer at Stitch. Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech: He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well …
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71: Find the top AI marketing tools and filter out the noise
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What’s up everyone, If you haven’t checked out our previous 3 episodes in our AI series you might want to before this episode, we give you a lot of context around some of the events that have happened and will shape the conversation today. So basically How fast could AI change or replace marketing jobs? How marketers can stay informed and become AI…
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70: Exploring new paths to future-proof your marketing career in the age of AI
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What’s up folks. This is part 3 of our deep dive into AI impacts on marketing jobs. I want to start off by apologizing that this episode might be a bit rusty, I’m attempting to record this while fully sleep deprived thanks to a 1 week old newborn at home haha Our daughter arrived nice and early and, yeah it’s been a wild change in sleeping patterns…
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69: How marketers can stay informed and become AI fluent
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What’s up folks. This is part 2 of our deep dive into AI impacts on marketing jobs. In our last episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. It's not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer jus…
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68: How fast could AI change or replace marketing jobs?
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What’s up JT, good to chat again. When you aren’t podcasting or consulting, what are you reading or listening to these days? Yeah I’ve been BUSY. Bobiverse books, of course but also lots of Mario with my kids – haha, my downtime totally spent on guilty pleasures. Haha yeah you had a head start on Bobiverse but I overlapped you… that’s probably goin…
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67: How a marketing roadmap can keep your team focused
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What’s up everyone today we’re talking about marketing roadmaps. Rodmaps are usually more common with tech product teams and they are also very common in the project management world. It’s about giving your team the big picture and helping everyone align on project goals. Anyone who’s been in marketing knows that this is something super useful that…
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66: A guide to data models and dynamic dashboards for marketers
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What’s up everyone? Today is a bit of a follow-up on the previous episode about building dashboards, check that one out first if you haven’t already. Today we’re taking this a step further and talking about data models and the limits of building dashboards. Here’s a typical stance on dashboard design: It is best to focus on the ideal scenario, and …
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65: It takes a village to build a dashboard
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What’s up everyone, today we’re taking a dive into the world of dashboard building. Startups may not always have the luxury of having a dedicated data analyst on staff, which means marketers may need to get more hands-on with data. Yeah I haven’t had the data analyst luxury in my career very often! In episode 38, we discussed marketing reporting an…
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64: Procrastinator’s guide to Google Analytics 4
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Universal Analytics is sunsetting in July 2023, and its replacement, Google Analytics 4, isn’t exactly getting a warm reception. For digital marketers, SEOs, analysts, and basically anyone else who got used to GA3 over the past decade, it’s a bitter pill to swallow. Ok, I’ll confess: I’ve been a bit further behind on Google Analytics 4 than I wante…
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63: Recaping takeaways from guest episodes in season 1
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Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1. Our first guest episode featured Lauren Sanborn, Director of RevOps at CallRail. She recently moved over to DataRobot, an AI cloud platform for Data Scientists. Aside from leaving u…
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